Global confectionery giant Mars is launching its first boxed chocolate brand to compete head on with Cadbury’s Roses and Nestlé-Rowntree’s Quality Street. The launch is the result of Mars’ investigations into the boxed chocolate sector, first revealed by Marketing Week (October 13 1995). Celebrations, an assortment of twist-wrapped miniatures such as Mars bars, Topic, Snickers […]

As media giants pool resources in preparation for the new global multimedia age, US group TCI is ensuring it has a foot in all camps. By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent

Tour operator Airtours is reviewing its 6.5m advertising account with Manchester agency Sass Panayi, following the appointment of a new marketing director. A spokesman for Airtours says the company has spoken to agencies in the North and in London, though he refuses to name which agencies are in the frame to pick up the account. […]

The Conservative Party’s media buying account has moved to CIA Media- network after a secret review. The account, estimated to be worth up to 15m, has been handled on an ad hoc basis by Optimedia since it left Saatchi & Saatchi and Zenith last year. A series of ads for the party appeared in The […]

Barclaycard is embarking on a radical redesign of its cards and logo, featuring a new mnemonic device. The new cards, by Lewis Moberly, will launch on June 29. Barclaycard commercial director, Shaun Powell, says that the design has been in research for eighteen months and is the first revamp in its 30-year history. The last […]

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Global confectionery giant Mars is launching its first boxed chocolate brand to compete head on with Cadbury’s Roses and Nestlé-Rowntree’s Quality Street. The launch is the result of Mars’ investigations into the boxed chocolate sector, first revealed by Marketing Week (October 13 1995). Celebrations, an assortment of twist-wrapped miniatures such as Mars bars, Topic, Snickers […]

PepsiCo has joined the growing band of companies exploiting loopholes in the exclusivity protection given to Euro 96 sponsors. The defence rules were created by sponsorship and marketing firm ISL which is to serve injunctions against two companies it believes are acting illegally. Pepsi-owned Pizza Hut has launched a 16-page promotional booklet with football magazine […]

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw0001

Lowe Howard-Spink is understood to have lost the 6m Wickes DIY advertising account after the retailer handed it to another roster agency, Clark &Taylor, without a pitch. Wickes started using Clark & Taylor on some of its regional press work about two years ago. The company is now putting all the work, which includes heavyweight […]

Euro 96 has attracted 10m of extra advertising revenue to ITV as companies switch budgets from below the line to TV during the championships. ITV has attracted 148m in revenue this month, according to CIA Medianetwork, of which it believes 7m is new money. Another 2.5m to 3m has been raised via Vauxhall’s broadcast sponsorship […]

Believe it or not, there is a company which specialises in hiring out after-dinner speakers. British Speakers Bureau claims to have access to some of the top names on the international speaking circuit. Among those you are able to hire for a function are ex-president of the United States George Bush; disco diva Donna Summer; […]

Everyone’s jumping aboard the loyalty bandwagon, with companies happy to invest millions of pounds on supposedly shaping customers buying habits. But the reality could be that they are throwing money away on schemes which will ultimately yield

The mop sector has discovered the joys of joint promotions. Addis, one of the UK’s leading mop marketers, is planning to wring extra profits from the sector with a bizarre new promotion. It is giving away a free Agatha Christie novel with each purchase of one of its mops. “With this promotion we are communicating […]