K Advertising wins direct sell PC task

Marketing Week

Action Computers, which sells PCs and associated products direct to consumers, has appointed K Advertising to run its first above-the-line UK advertising campaign. K Advertising pitched against Maher Bird Associates and Team Saatchi for the account. The budget is still under discussion but Action is considering TV, press and radio. National advertising is expected to […]

Brief

Marketing Week

Teen band East 17 has been signed up by Pepsi to play a free concert in Moscow under the banner: ‘Pepsi Rocks Red Square Blue’. The concert, co-ordinated by Broadcast Innovations which handles all Pepsi’s event marketing across Europe, takes place on April 27. The show will be broadcast live on satellite channel MTV to […]

Specialist sports daily seeks launch agency

Marketing Week

Sport First, Britain’s first daily newspaper dedicated to sport, is looking for an agency to handle its 1m launch and subsequent campaigns. The paper launches in the first week of June to coincide with the start of the Euro 96 football tournament (MW April 19). It is published by an associate company of Parliamentary Communications […]

Flattery is on behalf of all at BA

Marketing Week

British Airways chief executive Bob Ayling is a big admirer of his boss, Sir Colin Marshall, and believes in the sincerest form of flattery. Ayling has been named Advertiser of the Year and told BA staff: “I regard this award as a huge honour, but will accept it on behalf of everyone at BA.” Well […]

Heinz’s market share hit by cut-price beans

Marketing Week

Heinz’s share of the branded baked bean market has slumped to an all-time low of 31.7 per cent as consumers switch to own-label beans at rock bottom prices. The latest figures for Heinz’s volume share for the week ending April 5 compare with a volume share of 41.2 per cent in August 1995 (AGB) before […]

Heinz’s market share hit by cut-price beans

Marketing Week

Heinz’s share of the branded baked bean market has slumped to an all-time low of 31.7 per cent as consumers switch to own-label beans at rock bottom prices. The latest figures for Heinz’s volume share for the week ending April 5 compare with a volume share of 41.2 per cent in August 1995 (AGB) before […]

… as survey reveals cable households watch more TV

Marketing Week

Viewers in cable homes watch more TV than non-cable households, and higher cable and satellite channel is at the expense of terrestrial channels, new research shows. The main cable-exclusive channels reach over half of all people and almost three-quarters of all men and three-quarters of all adults in cable homes, according to the first Cable […]

Fashion Statement

Marketing Week

Top London store Harvey Nichols has ambitious plans for expansion, with next week’s flotation expected to fund the great push North. But can the darling of Knightsbridge become an exclusive national brand? By Michele Simpson

Cadbury axes Biarritz and launches Darkness

Marketing Week

Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector. Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through […]

… as survey reveals cable households watch more TV

Marketing Week

Viewers in cable homes watch more TV than non-cable households, and higher cable and satellite channel is at the expense of terrestrial channels, new research shows. The main cable-exclusive channels reach over half of all people and almost three-quarters of all men and three-quarters of all adults in cable homes, according to the first Cable […]

Setting straight credit card rate

Marketing Week

Could I please draw your attention to an inaccuracy in a recent news story concerning the entry of People’s Bank to the UK credit-card market “US bank takes on marketer to oversee credit card launch” (MW April 12). At the tail end of the story you say MBNA offers a card with an APR of […]

Tesco to unveil Clubcard Plus credit card in June

Marketing Week

Tesco plans to launch its new co-branded card nationally in the first week of June. The card, being developed in conjunction with NatWest Bank (MW April 19), will be called Clubcard Plus. It is being presented to Tesco’s board this week, and is similar to a debit card, but is being dubbed a payment card. […]

No Title

Marketing Week

How can communicators make the most of what Andreas Whittam Smith, co-founder of The Independent, describes as “The Third Screen” – the successor to cinema and television? The first step should be to understand what the Internet is and what it is not: and this is best done by using it. Marketers should be familiar […]