Could I please draw your attention to an inaccuracy in a recent news story concerning the entry of People’s Bank to the UK credit-card market “US bank takes on marketer to oversee credit card launch” (MW April 12). At the tail end of the story you say MBNA offers a card with an APR of […]
Tesco plans to launch its new co-branded card nationally in the first week of June. The card, being developed in conjunction with NatWest Bank (MW April 19), will be called Clubcard Plus. It is being presented to Tesco’s board this week, and is similar to a debit card, but is being dubbed a payment card. […]
How can communicators make the most of what Andreas Whittam Smith, co-founder of The Independent, describes as “The Third Screen” – the successor to cinema and television? The first step should be to understand what the Internet is and what it is not: and this is best done by using it. Marketers should be familiar […]
Quaker is hoping to ambush Kellogg’s Euro 96 sponsorship deal, with a 1m football-themed advertising campaign and a temporary reformulation of its flagship cereal brand, Sugar Puffs. Quaker will replace 15 to 20 per cent of the regular cereal packs over the next 12 weeks, with the limited-edition Honey Monster’s Football Sugar Puffs, containing banana […]
British Airways Holidays is ap-pointing Tricia Warwick from Utell International as its new marketing chief. Warwick will report to BA Holidays managing director Roger Heape and is replacing Martin Young, the former head of sales and marketing who left in January. Since Young’s departure, the job has been reorganised to incorporate customer relations. At Utell, […]
Cellnet marketing director Steve Rowley is quitting to join technology company 3 Com as managing director. Rowley, who takes up his new role next month, joined Cellnet in August 1994 from IBM, where he was director of the personal computer division. Cellnet has not yet appointed a successor. Rowley says: “I was happy where I […]
By Paul McCann
Sales of Unilever’s Chicken Tonight have slumped by almost a quarter since their peak in 1994, despite a 5m investment in the brand last summer. The brand was hailed a huge success after it shot to the leading position in the market, just eight months after its 1993 UK launch. It was supported by the […]
To develop effectively, satellite needs more research into the viewing habits of cable and dish owners
US company House of Blues New Media has joined forces with AMV.BBDO and Freud Communications to launch a new media marketing business called Traffic Interactive. Traffic will specialise in driving high volumes of Internet browsers to advertisers’ Web sites by relaying exclusive content – typically, live events – through the Net. “We’re interested in marketing […]
Marketing and advertising people are not generally known for their generosity. So it was a surprise to hear from McCann-Erickson that they had raised 20,000 for the Capital Radio Help a London Child appeal – with the help of a few celebrities and a couple of stunts. The agency asked Chelsea goal-keeper Kevin Hitchcock to […]
The legacy of gangster Al Capone is causing problems for British brewer Bass in its a attempt to launch Hooper’s Hooch alcoholic lemon drink in the US. US consumers associate the word hooch with the illegal whisky made during the Prohibition period – the moonshine which brought Capone riches as a bootlegger. “‘Hooch is a […]
Sport First, Britain’s first daily newspaper dedicated to sport, will launch on June 6 to coincide with the start of Euro 96. It will publish six days a week, concentrating on football – although all sports will be covered, as will betting. The broadsheet will be published by an associate company of Parliamentary Communications, Sport […]
Whether it’s a tailor-made circus or your very own pop group, specialists can give a real lift to your event.
Cross the great divide of the Channel, and the quality of European exhibition venues rises immediately. Although we have fine sites such as Birmingham’s NEC, Verité Reily Collins finds that we have some hard lessons to learn from our Continent