THE NEW BILL

Marketing Week

The Metropolitan police force is drawing back from using high-profile advertising. The recent campaigns were designed to make the public aware of crimes and aimed at improving the image of the police, but have they cut crime – or are they just

Farmers are sick of Loony Left disease

Marketing Week

Was I the only one to spot the April Fool’s joke in George Pitcher column this week? (MW April 5). He quotes some leftie MP friend of his as reckoning 12 million people in the UK alone could be struck down by mad cow disease. I’d like to see that aired in Parliament – whoever […]

Pepsi still losing the cola wars

Marketing Week

Pepsi’s move to revamp its image is undoubtedly bold, but it is Coca-Cola that remains truly innovative. By subtly repositioning itself around the globe and targeting its image to local markets, it makes Pepsi’s all-American, celebrity-based p

Ben & Jerry’s gets a chilly reception

Marketing Week

Ben & Jerry’s ice cream took the US by storm where its ‘no marketing’ strategy worked but the UK has so far been less than enthusiastic about it. So more conventional advertising may be on the cards. By Stephanie Bentley

No Title

Marketing Week

Zanussi launches a 4m television and radio campaign next Monday continuing the 20-year-old ‘Appl-iance of Science’ theme. The com-mercials, devised by Leagas Shafron Davis, use a light-hearted science fiction storyline to update the theme by reconstructing a Close Encounter of the Zanussi Kind. In the ads, which will run on Channel 4 and satellite stations, […]

Demise of Maison Caurette halts distribution of Sol premium lager

Marketing Week

Distribution of premium lager Sol has ceased this week after the closure of UK distributor Maison Caurette. The brand’s brewer and importer Moctezuma is seeking an alternative company to distribute Sol, as well as premium lager Dos Equis. But despite the freeze on distribution, Moctezuma is pressing ahead with a 6m pan-European advertising campaign for […]

Pepsi courts UK football teams sporting blue kit…

Marketing Week

PepsiCo is considering UK football sponsorship deals, targeting Premier League teams in Scotland and England wearing blue kits, as part of its worldwide launch of the drink in a blue can. The prime target has been Glasgow Rangers, which confirms it has had discussions with Pepsi about a sponsorship deal. However, a spokesman for the […]

Top Ovaltine marketing role goes to Jacob’s man

Marketing Week

Ovaltine maker Wander will appoint Jacob’s Bakery marketing manager Melvin Jay as its new marketing director next month. The post became vacant in January after Debra Eddy left to become managing director of organic food distributor Brewhurst. Jay, who is responsible for countlines at Jacob’s, will take charge of the Ovaltine range of products and […]

Safeway launches oral care range

Marketing Week

Safeway is launching its own sub-brand of oral healthcare products next week under the Oracle Dental Care brand. The sub-brand consists of 57 different lines, including toothpaste, tooth brushes, mouthwash and dental floss. It will be supported with national television and press advertising, along with in-store activity, and will feature in the Mail on Sunday’s […]

Lansdown falls prey to Aldi cuts

Marketing Week

German supermarket chain Aldi has ditched advertising agency Lansdown Conquest from its creative account in a cost-cutting move, and put the work into production studio Carney Richardson. The account is worth about 3m, and it is believed this will increase to 5m in the next year. To fund the increase in media spending, Aldi is […]

Pope’s logo is holy uncalled for

Marketing Week

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

Ribena tries to berry the hatchet

Marketing Week

Proving that media buyers are just computer-literate versions of the hagglers in Middle Eastern bazaars is the close relationship between SmithKline Beecham and MediaCom – which recently won SB’s centralised media-buying business. MediaCom already handled most of SB’s business and so highly does SB rate the negotiating skills of Andrew Goulborn, who runs its account, […]