Post Office Counters managing director Richard Dykes is to become md of the Royal Mail – the letter delivery division of the Post Office. Dykes, who was responsible for appointing J Walter Thompson to handle its 5m ad budget in January replaces Peter Howarth who is retiring. He will start on May 13. Dykes will […]
Co-branding deals are the order of the day for UK banks as they fight off their ‘cheaper’ US credit card rivals.
Paul Flett, former Sega director of product marketing, has been appointed director of marketing for Warner Entertainment. Asda supermarket has lodged a complaint with the European Commission against the price fixing of over-the-counter (otc) drugs. The supermarket wants price maintenance over otc drugs to be declared unlawful. British Gas has taken on Roger Wood as […]
Cross the great divide of the Channel, and the quality of European exhibition venues rises immediately. Although we have fine sites such as Birmingham’s NEC, Verité Reily Collins finds that we have some hard lessons to learn from our Continent
Whether it’s a tailor-made circus or your very own pop group, specialists can give a real lift to your event.
Sport First, Britain’s first daily newspaper dedicated to sport, will launch on June 6 to coincide with the start of Euro 96. It will publish six days a week, concentrating on football – although all sports will be covered, as will betting. The broadsheet will be published by an associate company of Parliamentary Communications, Sport […]
The legacy of gangster Al Capone is causing problems for British brewer Bass in its a attempt to launch Hooper’s Hooch alcoholic lemon drink in the US. US consumers associate the word hooch with the illegal whisky made during the Prohibition period – the moonshine which brought Capone riches as a bootlegger. “‘Hooch is a […]
Two-thirds of advertisers believe that ITV’s current sales structure needs stricter control and are opposed to any reduction in the number of sales points from the current three. A Carat Research survey of advertisers’ attitudes to the Broadcasting Bill found advertisers completely opposed to increasing the ITV sales houses’ share of revenue from the current […]
Lancaster Group, the upmarket fragrance arm of Benckiser, is speaking to advertising agencies about strategies for its UK brand Davidoff. Lancaster is also planning to launch a version for women of its flagship sub-brand Cool Water. The fragrance, called Cool Water Woman, is due to appear in the UK in spring 1997, following a European […]
Optimedia will confirm Simon Matthews as its UK managing director next week. Matthews, chief executive of Cordiant subsidiary Equinox Communications, will report to Optimedia’s European chairman Simon Lloyd.
The Metropolitan police force is drawing back from using high-profile advertising. The recent campaigns were designed to make the public aware of crimes and aimed at improving the image of the police, but have they cut crime – or are they just
Was I the only one to spot the April Fool’s joke in George Pitcher column this week? (MW April 5). He quotes some leftie MP friend of his as reckoning 12 million people in the UK alone could be struck down by mad cow disease. I’d like to see that aired in Parliament – whoever […]
Pepsi’s move to revamp its image is undoubtedly bold, but it is Coca-Cola that remains truly innovative. By subtly repositioning itself around the globe and targeting its image to local markets, it makes Pepsi’s all-American, celebrity-based p
Ben & Jerry’s ice cream took the US by storm where its ‘no marketing’ strategy worked but the UK has so far been less than enthusiastic about it. So more conventional advertising may be on the cards. By Stephanie Bentley
Zanussi launches a 4m television and radio campaign next Monday continuing the 20-year-old ‘Appl-iance of Science’ theme. The com-mercials, devised by Leagas Shafron Davis, use a light-hearted science fiction storyline to update the theme by reconstructing a Close Encounter of the Zanussi Kind. In the ads, which will run on Channel 4 and satellite stations, […]