Leagas Delaney has won the 2m account for Jameson Irish whiskey, after a year-long search for an agency by its owner, Campbell Distillers. It is understood that new creative work, which will break next autumn, will include the first UK television advertising for the brand. The Jameson account was reviewed out of TBWA last May […]
US car rental company Alamo has recruited former British Airways head of US sales Mike Jones as its European marketing chief to spearhead its push into non-US markets. Jones, who is managing director of British Airways’ regional airline Brymon Airways, will open a European headquarters for Alamo in May. Previously all European marketing was handled […]
BST.BDDP has won the account for Eurotunnel’s Le Shuttle service in the UK after a pitch against incumbents BMP DDB and Wunderman Cato Johnson, which is owned by Young & Rubicam. An advertising campaign for Le Shuttle is expected to break within the next two months, featuring new creative work from BST. Eurotunnel conducted the […]
The ITC is reported to be prepared to advertise satellite TV frequencies once occupied by British Satellite Broadcasting – freeing space for up to 50 new channels. Maiden Group is looking to raise 20m with a public listing in May (MW February 9). The listing, of 25 per cent of the company, values it at […]
Increased demands are turning market researchers to new and unconventional methods. Sophie Mckenzie reports.
Even ladies of the night are boosting their marketing; calling cards have been turning up in the most remote places
Eurotunnel is threatening legal action against Brittany Ferries after the French government agreed to grant it a 40m subsidy. The Anglo-French cross-channel train carrier says the move is illegal. Eurotunnel Communications Director Dominic Fry said: “We think this stinks. This goes against established rules of European competition. We have lodged complaints with the French as […]
BT, the king of the UK’s telecommunications industry, was rattled when forced to cut its prices. But a new campaign prompted consumers to pick up their handsets. On the opposite page, Mike Webb of Vodafone reviews the strategy
The Roman Catholic church is selling licences to global companies for a Millennium 2000 logo, which will be approved by the Pope. The pontiff will choose a winning design next month, licensed by the Roman Catholic Church and administered by the Jubilee Committee in Rome. The Jubilee Committee, an international organisation comprising different religious groups, […]
Burton’s Biscuits is launching an assault on McVitie’s Jaffa Cakes through a long-term licensing deal with Coca-Cola Schweppes Beverages’ orange squash drink Kia Ora. The company is to launch Kia Ora Jaffa Cakes, which target children. The aim is to take ten per cent share of the 28m market in the first year. Burton’s marketing […]
The Independent Television Commission is investigating toy manufacturer Hasbro’s involvement in the new television series about macho hero Action Man (MW March 29), starting on April 7. Hasbro, which manufactures Action Man, has sold the licensing rights to television show producer DIC Entertainment, and is using the real life character from the show to publicise […]
Ben & Jerry’s, the “politically correct” American ice cream company, is talking to advertising agencies about strategies for the brand.
Sainsbury’s cut the price of its beef products this week, and consumers were eerily keen to buy up supplies, says George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon.
Birds Eye Wall’s will use labels on its MenuMaster and Healthy Options meal ranges to indicate that the products do not contain British beef, in response to the BSE scare. The Unilever subsidiary is believed to be the first packaged food producer to use labels in an effort to reassure consumers that its products are […]
I read with interest your article on Integrated Marketing, “Positive Linking” (MW March 15). However, I was disappointed to see that it contained a significant inaccuracy. The article states that Honda forced its agencies to co-operate with running work linked to the TV campaign. The fact is that the entire campaign was produced by one […]