FLAVOUR OF THE MONTH

Marketing Week

As the cola market becomes saturated, the war has moved to a new theatre: `alternative’ soft drink flavours. However, the public’s willingness to sample US products does not mean they will naturally like them.

Alban moots move into radio buying

Marketing Week

Alban Communications, owner of poster specialist Concord, is considering setting up a specialist radio buying unit following its appointment of a business development director. Simon Halden, ex-sales and marketing director for Maiden Outdoor and Metro Traffic Control (the former traffic update service for commercial radio), has joined Alban with a brief to expand its activities […]

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Marketing Week

Classic FM succumbed to the romance of Valentine’s Day by posting just one copy of this 96-sheet ad in London’s Cromwell Road. The ad, which went up on Sunday night and came down again yesterday evening (Tuesday), was created by Bainsfair Sharkey Trott. Meanwhile, Classic will unveil a surprise for music lovers when the national […]

Unilever picks Brann for direct marketing drive

Marketing Week

Unilever is understood to have appointed Brann Direct to investigate group-wide, below-the-line project opportunities. It is thought the agency will work on cross-promotions for brands within the group which include Van den Bergh Foods, Birds Eye Wall’s and Lever Brothers. Brann Direct is one of the UK’s largest below-the-line shops. It is likely to report […]

Mazda ads are a tricky business

Marketing Week

From the car company that brought us “interactive” advertising – forcing the average punter to increase the volume on their television set to hear what was being said and then video it to get the message – we have a new initiative: Photosynthetic advertising. The Japanese manufacturer Mazda is in talks with an east London […]

Sales rise keeps The Times at 20p

Marketing Week

News International will keep The Times’ cover price at 20p following strong circulation growth in January and a penny increase in the Sun’s price this week, say industry analysts and press buyers. The Times defied expectations that its post-price cut circulation had peaked at 614,477 in October by increasing its circulation last month to 631,449. […]

Virgin Radio backs music mag launch

Marketing Week

Virgin Radio and Haymarket Magazines have joined forces to launch Encore, a rock and modern music title in April. It will go monthly from September. The new title, first revealed by Marketing Week last month (January 13), has been in development for 18 months. Encore will initially be published bi-monthly to “celebrate musicians and their […]

Electrical stores run out of juice

Marketing Week

The closure of Rumbelows’ high-street shops signals an industry-wide slump. As the other retailers battle it out for the share of the decreased market, what is the outlook for electrical stores?

Interactive technology uses

Marketing Week

How right John Shannon is in his article “Cross-Channel Interactivities” (MW January 27) when he says of interactive technology that “our immediate priorities should be on what practical applications we can exploit now”, but why does he suggest that it must be integral only to consumer needs? As leaders in interactive technology, we aim to […]

Publicis SA breaks off FCB alliance

Marketing Week

Publicis SA and FCB have broken off their international alliance over differences in the strategic development of the partnership. The alliance was an agreement to develop international business together and it led to the creation of the joint venture Publicis-FCB Europe. Negotiations to resolve differences are continuing but the relationship, which began in 1988, was […]

Electrical stores run out of juice

Marketing Week

The closure of Rumbelows’ high-street shops signals an industry-wide slump. As the other retailers battle it out for the share of the decreased market, what is the outlook for electrical stores?

The glossy monthy magazine market is in buoyant mood. But do the latest ABCs reflect genuine expansion in this overcrowded sector?

Marketing Week

The new ABC results are out again and the various magazine publishing houses have set up their sales stalls. Within the glossy monthlies sector a general mood of optimism prevails – superficially at least. In some cases, outright euphoria has burst out. However, it is questionable whether this is just the usual round of sales […]

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Marketing Week

Bartle Bogle Hegarty has won Cadbury’s Wispa account after pitching against Euro RSCG Wnek Gosper and Gold Greenlees Trott, which are on the Cadbury’s roster. GGT previously held the £400,000 business. Mars has seen strategic pitches for its worldwide confectionery business from D’Arcy Masius Benton & Bowles, Grey Advertising and BBDO, while Ogilvy & Mather […]

The glossy monthy magazine market is in buoyant mood. But do the latest ABCs reflect genuine expansion in this overcrowded sector?

Marketing Week

The new ABC results are out again and the various magazine publishing houses have set up their sales stalls. Within the glossy monthlies sector a general mood of optimism prevails – superficially at least. In some cases, outright euphoria has burst out. However, it is questionable whether this is just the usual round of sales […]