Lay down arms and co-operate

Marketing Week

The cover story “Vying for Promotion” (MW January 6) resurrected the long fought battle between manufacturers and retailers. I would like to add a new approach to the power war where “manufacturers pay and retailers benefit” – co-operation. Millions of pounds are spent building retail brand images and many retailers now see themselves as brands […]

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Marketing Week

A Carat Research survey says that 90 per cent of advertisers are against total deregulation of commercial airtime and 70 per cent believe an increase in commercial minutage would increase advertising clutter. The companies surveyed represented 25 per cent of total TV expenditure. Reuters and Fox Television are to develop a TV news service in […]

Outdoor goes from strength to strength

Marketing Week

Outdoor advertising is enjoying a strong first quarter and, if demand continues, is on course to increase by 13 per cent in 1995, according to Concord’s first Outdoor Rates Monitor of the year. Panel prices are up an average of 16.8 per cent year-on-year for January to March, Concord estimates. This compares favourably with actual […]

Own-label bites into Coca-Cola

Marketing Week

Coca-Cola will reveal fourth-quarter results later this week showing an estimated operating profit of more than $800m (ú530m), bringing its annual income to $3.6bn (ú2.4m). According to Wall Street analysts, the company will also announce that consumption outside of the US has grown by more than 750 million units. But behind the buoyant projections from […]

Novell plans ú17m drive to revamp image

Marketing Week

Software company Novell is to follow the route of Microsoft and attempt to become a household name. Novell, worth $2bn (ú1.3bn), is the second largest software firm in the world. But, unlike competitor Microsoft, it is not well-known outside the IT world. Although Novell merged with WordPerfect last June – adding education, games and business […]

STAKES AND LADDERS

Marketing Week

DIY retailing is a risky business – misjudge the market, as many have done, and there’s a heavy price to pay. So is Sainsbury’s biting off more than it can chew with plans to buy a shaky-looking Texas?

C4 – a victim of its own success

Marketing Week

The Government has chosen not to act on C4’s controversial funding formula. Channel 4 chief executive Michael Grade must have realised that the chances of swift Government action on the channel’s controversial funding formula were faint after

Living off the fat of adland

Marketing Week

Grey is angrily denying rumours surrounding its new Slim-Fast campaign. The agency is under attack from TV viewers and the ITC, who accuse it of artificially blowing up the “before” photograph held up by Cheryl Baker, who is endorsing the product. Baker, Grey and Slim-Fast are standing by the ads’ claim that she lost “18lb […]

Nirex hires Laing Henry for `environmental’ drive

Marketing Week

Nirex, the agency responsible for the disposal of radioactive waste, is launching a national press campaign and has hired Laing Henry to handle the account. The ad campaign is a response to increased opposition to Nirex from environmental groups, including Greenpeace, which has criticised plans to build a nuclear waste dump at Sellafield. Nirex, funded […]

TV WATCH

Marketing Week

DRTV is experiencing rapid growth. But it is up to advertisers to decide whether to use direct response or branded response commercials

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Marketing Week

Walkers Snack Foods has appointed Tony Illsley as commercial vice president of Walkers Snack Foods. He was formerly area president for PepsiCo, Asia-Pacific region. Cadbury Schweppes’ proposed takeover of US soft drinks company Dr Pepper will not affect the UK market, say analysts. Responsibility for marketing the 7-UP brand remains with PepsiCo… …the Pepsi ad […]

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Marketing Week

Butterfield Day Devito Hockney has won the pan-European Serengeti eyewear account. It is worth about ú500,000; most of the spend on the premium sunglasses business will initially be in the UK. The agency beat Mellors Reay & Partners and J Walter Thompson Amsterdam. Perfect Pizza and its agency CME.KHBB have denied speculation that it is […]

ASA retreats on P&G ad attack

Marketing Week

The Advertising Standards Authority has diluted its criticism of last year’s Procter & Gamble knocking ad campaign against Lever Brothers’ Persil Power. In an original draft leaked to Marketing Week (December 2), the ASA upheld four out of six complaints made against P&G by two complainants, including Persil maker Lever Brothers. In the final version […]