TV WATCH

Marketing Week

DRTV is experiencing rapid growth. But it is up to advertisers to decide whether to use direct response or branded response commercials

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Marketing Week

Walkers Snack Foods has appointed Tony Illsley as commercial vice president of Walkers Snack Foods. He was formerly area president for PepsiCo, Asia-Pacific region. Cadbury Schweppes’ proposed takeover of US soft drinks company Dr Pepper will not affect the UK market, say analysts. Responsibility for marketing the 7-UP brand remains with PepsiCo… …the Pepsi ad […]

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Marketing Week

Butterfield Day Devito Hockney has won the pan-European Serengeti eyewear account. It is worth about ú500,000; most of the spend on the premium sunglasses business will initially be in the UK. The agency beat Mellors Reay & Partners and J Walter Thompson Amsterdam. Perfect Pizza and its agency CME.KHBB have denied speculation that it is […]

ASA retreats on P&G ad attack

Marketing Week

The Advertising Standards Authority has diluted its criticism of last year’s Procter & Gamble knocking ad campaign against Lever Brothers’ Persil Power. In an original draft leaked to Marketing Week (December 2), the ASA upheld four out of six complaints made against P&G by two complainants, including Persil maker Lever Brothers. In the final version […]

SB considers moving drug broker to Europe

Marketing Week

SmithKline Beecham is considering bringing its US Pharmacy Benefit Manager (PBM), Diversified Pharmaceutical Services, to Europe, according to managing director of SB consumer brands Peter Glynn-Jones. SB bought DPS for $2.3bn in May 1994. Such systems could be put in place in the UK to buy drugs for health trusts, especially in nursing homes for […]

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Marketing Week

The Benetton (Italy) row with its member retailers over the use of controversial advertising has intensified. Refuting retailer claims that poor Christmas performance was the result not of recession but of advertising policy, Benetton has issued a statement claiming sales are up. Menzel Nolte, the agency that launched the BMW 318ti model, has been appointed […]

Coke picture is clouded by uk scene

Marketing Week

Own-label challengers are hitting Coca-Cola far harder than rival Pepsi cola in the UK. Figures exclusive to Marketing Week show that while Pepsi’s figures have remained fairly stable since a host of private label launches over the past year, Coke’s have slumped. The research, carried out by Nielsen, shows that between August 1993 to December […]

Midland is alive and twitching

Marketing Week

I read your article “Birds of prey under threat” (MW January 6) with interest. At the same time I was deeply concerned that you believe Midland Bank is “departing from the field” – it is not! The purpose of combining Midland’s 850-strong life insurance and pensions salesforce into its branch network is to enhance the […]

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Marketing Week

Irish and Welsh readers can be forgiven for boycotting the Marriott hotel chain (below). Its latest poster ad for Marriott in New York shows a stylised map of the aforesaid city, with all its hotels, the Atlantic ocean and – on the other side of the pond – England. Yes, England. Wales and Ireland have […]

London DM Fair set to draw biggest crowd

Marketing Week

The 17th London International Direct Marketing Fair promises to be the biggest yet. In 1994 11,402 people visited the Fair, and this number is expected to be topped this year. The increased interest has meant the exhibition organisers have extended the conference space by 20 per cent. Among the highlights of 1995 is the Royal […]

ITV seeks curbson BBC `promos’

Marketing Week

By Meg Carter and Chris Boulding ITV has voiced growing fears about “creeping commercialism” at the BBC which, it emerged this week, has struck a third deal licensing a national newspaper to run a themed promotion based on one of its programme

COI to brief shops on Mark Award

Marketing Week

The Central Office of Information will this week brief four agencies about Prime Minister John Major’s “big idea” – the Charter Mark Awards. The Charter Mark Awards are part of Major’s initiatives to improve all aspects of public service through the Citizen’s Charter. The first awards under the scheme were presented last year and the […]

London W1Pay attention to the fine details

Marketing Week

I am writing about the news article (MW January 6) concerning the status of the Turkish Tourist Office advertising account. While you quite rightly reported that Dovetail Retail & Detail have retained the business, it is erroneous to imply that this position is in any way temporary, or that this notion is connected to my […]