No plans to cut out the middlemen

Marketing Week

To clarify your report on PPP (20 January), our marketing team is indeed being strengthened and consolidated. The aim is to make it even easier for people to do business with the UK’s second largest healthcare insurer, and the changes in marketing (including some senior appointments) are just a part of our company-wide investment in […]

GGK chiefs buy out media arm

Marketing Week

GGK’s media operation, Frontline Media, has been bought out by media director Paul Prince and international media director John Nichols, who become joint managing directors. The move follows GGK’s loss of the £7.5m National & Provincial advertising business (MW November 18, 1994), including the media account, and the loss of media-buying for Skoda and IBM. […]

No vice please, we’re Whitbread

Marketing Week

I feel I ought to point out an error in your news article on the Whitbread Round the World Race. We are, indeed, restricting alcohol and tobacco sponsorship, but to 20 per cent each of our total entry rather than 20 per cent of each yacht, as stated. Heather Dallas UK press officer Whitbread Round […]

Forte seeks global head of marketing

Marketing Week

Forte is looking for its first world-wide marketing director, after splitting its central sales and marketing function into two. Forte has promoted Jackie Kernaghan, who has been acting sales and marketing director since November last year, to the new position of worldwide sales director. It has also created a second new position – worldwide marketing […]

Y&R man poised for AT&T top Euro post

Marketing Week

AT&T, the US telecommunications giant which is poised to enter the UK market, is about to appoint Young & Rubicam board director David Gray as international advertising director for Europe, the Middle East and Africa. Gray headed the Y&R team that pitched unsuccessfully to retain AT&T’s $50m (ú33m) corporate and consumer advertising account across Europe, […]

No vice please, we’re Whitbread

Marketing Week

I feel I ought to point out an error in your news article on the Whitbread Round the World Race. We are, indeed, restricting alcohol and tobacco sponsorship, but to 20 per cent each of our total entry rather than 20 per cent of each yacht, as stated. Heather Dallas UK press officer Whitbread Round […]

No Title

Marketing Week

A Carat Research survey says that 90 per cent of advertisers are against total deregulation of commercial airtime and 70 per cent believe an increase in commercial minutage would increase advertising clutter. The companies surveyed represented 25 per cent of total TV expenditure. Reuters and Fox Television are to develop a TV news service in […]

Outdoor goes from strength to strength

Marketing Week

Outdoor advertising is enjoying a strong first quarter and, if demand continues, is on course to increase by 13 per cent in 1995, according to Concord’s first Outdoor Rates Monitor of the year. Panel prices are up an average of 16.8 per cent year-on-year for January to March, Concord estimates. This compares favourably with actual […]

Own-label bites into Coca-Cola

Marketing Week

Coca-Cola will reveal fourth-quarter results later this week showing an estimated operating profit of more than $800m (ú530m), bringing its annual income to $3.6bn (ú2.4m). According to Wall Street analysts, the company will also announce that consumption outside of the US has grown by more than 750 million units. But behind the buoyant projections from […]

Y&R man poised for AT&T top Euro post

Marketing Week

AT&T, the US telecommunications giant which is poised to enter the UK market, is about to appoint Young & Rubicam board director David Gray as international advertising director for Europe, the Middle East and Africa. Gray headed the Y&R team that pitched unsuccessfully to retain AT&T’s $50m (ú33m) corporate and consumer advertising account across Europe, […]

Novell plans ú17m drive to revamp image

Marketing Week

Software company Novell is to follow the route of Microsoft and attempt to become a household name. Novell, worth $2bn (ú1.3bn), is the second largest software firm in the world. But, unlike competitor Microsoft, it is not well-known outside the IT world. Although Novell merged with WordPerfect last June – adding education, games and business […]

Irate Don hits Shell investors

Marketing Week

Shell UK dealers and institutional shareholders have received letters from sales promotion company Don Marketing accusing Shell of a cover-up involving a “flawed” promotion. Don and Shell are involved in a long-running legal dispute, due to come to court in February. Don has issued three high court writs and county court proceedings against Shell, alleging […]

Buy, buy, bit of American pie

Marketing Week

Mergers and acquisitions activity may be making a return, but it is to the domestic US market that most companies are turning their attention. By George Pitcher Oh, deep joy. Mergers and acquisitions activity is returning to the market – and we didn’t even have to wait for the spring. Bliss it is in this […]

Turning the cables

Marketing Week

Targeting of potential cable television customers used to focus on blanket door-drops. Now cable companies have adjusted their vision of the future and are making use of geodemographic classification systems to find areas that will give the be