I found your editorial and news item concerning the ASA and slimming advertising most depressing. I was saddened by the fact that you should have given such undue prominence to the fulminations of a self-confessed pressure group, that ill-advisedly sees the ASA as a soft target in its unremitting campaign to change our dietary habits. […]
Pepsi is expected to cap its relaunch campaign by turning the Daily Mirror’s masthead blue
Richard Hytner, former chief executive of Ammirati & Puris/Lintas, is joining the WPP-owned Henley Centre as chief executive.
Eurosport has signed up about 2.5m worth of business with Coca-Cola, JVC, Carlsberg and General Motors to sponsor its coverage of the Euro 96 football championships, which kick off on June 8. The four companies will be joined by Digital Equipment Corporation which will sponsor a league table charting daily events. The channel’s director of […]
The latest campaign to improve our fitness is the usual waste of money, and it’s time we were allowed to be peacefully unfit
The new Financial Times’ chief executive, Stephen Hill, is understood to be planning job cuts across the newspaper, causing one staff union to suspend co-operation with a management consultancy project. The National Union of Journalists has asked editorial staff at the FT not to complete documents that are part of a project called Century Bold, […]
BT has been in talks with Dixons about the possible sale of its 90-strong retail division. BT’s head of retail Paul Collis, who joined the company in June last year, is leaving at the end of the month and sources say a sale of its stores to Dixons has been discussed. Dixons already has a […]
A Labour MP is defying US food giant Campbell’s, which closed a Homepride sauces factory in his constituency town of Maryport, by launching his own initiative, called “Marypride”. Campbell’s closed the profitable factory eight weeks after buying it for 58.6m, and moved production to alternative sites. Now MP Dale Campbell-Savours has launched the “Marypride” scheme, […]
Whyte & Mackay’s former marketing director Vic Skelton has left the company after US parent American Brands announced a restructure of its international divisions.
Older professionals who are not direct mail responsive are likely to be the most loyal customers, according to new research from ICD Marketing Services. Loyal consumers are also probably Diners Club members, who opt for sailing holidays and are unlikely to support charities. Disloyal consumers tend to be younger, have up to three children under […]
Oftel and the MMC are imposing price controls at BT, but shouldn’t there be more freedom to operate in a so-called free market? George Pitcher is joint managing director of media consultancy Luther Pendragon.
Jamont UK has launched KittenSoft, which it claims will challenge Andrex’s position as the premium toilet paper brand. The launch is backed by a 3m multimedia drive through Bates Dorland, starting May 1. The 40-second ad combines a hard/soft-sell approach, with technical product details being listed while the listener daydreams about a white kitten playing […]
Just as shopping was one of the hallmarks of the Eighties, the retail magazine is a phenomenon of the Nineties. It reflects some recent marketing concerns such as the importance of developing dialogue with consumers and adding value in increasingly competitive markets. Redwood Publishing is a leader in the field, producing magazines for outlets as […]
Channel 5 must quickly establish a clear brand identity to differentiate itself from the other terrestrial channels. But with limited budgets it faces a massive marketing challenge to attract viewers.
Torin Douglas (MW March 15) makes some good points about the intense competition facing the future of cable television as digital and new satellite services fight for a share of viewers. He paints a grim picture, but misses the one vital element that only cable TV can deliver – truly local television. Terrestrial television is […]