Nirex hires Laing Henry for `environmental’ drive

Marketing Week

Nirex, the agency responsible for the disposal of radioactive waste, is launching a national press campaign and has hired Laing Henry to handle the account. The ad campaign is a response to increased opposition to Nirex from environmental groups, including Greenpeace, which has criticised plans to build a nuclear waste dump at Sellafield. Nirex, funded […]

Living off the fat of adland

Marketing Week

Grey is angrily denying rumours surrounding its new Slim-Fast campaign. The agency is under attack from TV viewers and the ITC, who accuse it of artificially blowing up the “before” photograph held up by Cheryl Baker, who is endorsing the product. Baker, Grey and Slim-Fast are standing by the ads’ claim that she lost “18lb […]

C4 – a victim of its own success

Marketing Week

The Government has chosen not to act on C4’s controversial funding formula. Channel 4 chief executive Michael Grade must have realised that the chances of swift Government action on the channel’s controversial funding formula were faint after

STAKES AND LADDERS

Marketing Week

DIY retailing is a risky business – misjudge the market, as many have done, and there’s a heavy price to pay. So is Sainsbury’s biting off more than it can chew with plans to buy a shaky-looking Texas?

The European starts big push for Elan revamp

Marketing Week

The European will launch a series of heavy promotions around the revamp of its lifestyle Elan section as a glossy magazine at the start of February. Promotion will include poster and radio advertising, supported by an extensive point-of-sale campaign. It is the culmination of investment by the paper’s owners, the Barclay brothers, aiming to revive […]

Maurice Saatchi issues writ against plc

Marketing Week

Maurice Saatchi has fuelled the legal battle with his former employers by issuing a writ alleging breach of contract. The former Saatchi & Saatchi chairman alleges that the plc “unlawfully terminated” his service contract on or about December 16 and misrepresented itself when the service contract was negotiated in June 1994. It is his response […]

BrandTrack: High street choc tactics

Marketing Week

This month, BrandTrack looks at the purchase of chocolate-covered countlines. In a sector where the impulse purchase reigns supreme, old favourites Snickers and Kit Kat were forced to fight hard to beat off aspirant Time Out

Signet reviews its advertising

Marketing Week

Jewellery group Signet, formerly Ratners, is reviewing its advertising in the wake of lacklustre Christmas sales. Marketing director Dianne Thompson, who joined the company last year from Woolworths, has spoken to a number of agencies and is drawing up a shortlist. However, the company would not indicate which agencies are on the list or the […]

Ex-Dillons chief walks out at Pentos

Marketing Week

The former marketing director of Dillons, Julian Rivers, has resigned from parent company Pentos, where he was due to take up the position of commercial development director. Rivers was replaced as Dillons’ marketing director last year by Stephen Dunn, poached from Thornton’s, the chocolate manufacturer and retailer. Rivers was offered the development role at the […]

Sober outlook on spending trends

Marketing Week

Retailers issued a stream of upbeat Christmas trading statements this week. Storehouse, The Body Shop and Argos – which reported a 17 per cent improvement on sales compared with the same period last year – all did better than expected.

AN EXTENDED INVITATION

Marketing Week

In the lean Nineties, the emphasis of corporate entertainment is shifting. The traditional boundaries between corporate hospitality and sales incentives are coming down, to form hybrid entertainment packages. These changes could spell lots mor

Bubble bursts for Persil Power

Marketing Week

Now that Lever is to launch a “competitor” to Persil Power, in New Generation Persil, it will be a matter of time before the brand is killed off altogether. The decision to announce the launch of New Generation Persil last week was made to coincide with the launch of rival Ariel Future, Procter & Gamble’s […]

The observer to rethink format

Marketing Week

The Observer looks set for yet another relaunch when a new editor replaces Jonathan Fenby, who resigned last week. The Sunday paper is looking to reverse its news-based strategy by raising the profile of its features, interviews and themed sections, which have failed to convince enough readers to buy the newspaper, say sources at the […]

The turning tides at Saatchi group

Marketing Week

Last week we asked, is Saatchi & Saatchi cracking up? In this week’s switchback instalment of the fairground saga, we might just as well ask the question of Saatchi the brothers as Saatchi plc.