Dunlop Slazenger has appointed an international head of marketing to co-ordinate its brands and advertising globally, following the 330m management buyout last week. Philip Jansen, currently the managing director of Dunlop Slazenger’s marketing/commercial departments, will step into the new role of worldwide commercial director. Jansen joined the sports equipment company from Procter & Gamble in […]
Clark & Taylor has won the 2m account for fashion retailer Etam, with a brief to launch its first advertising campaign.
German “berbabe” Claudia Schiffer will be pouting over a can of Pepsi in a series of advertisements for the relaunch of the soft drink in its new blue livery in April. Schiffer will be lining up alongside fellow supermodel and longtime Pepsi stalwart Cindy Crawford for the relaunch, as well as the current star of […]
The Advertising Standards Authority relies heavily on the press to dish out its punishment. But how effective is it?
A hospitality weekend needs to be carefully planned, and targeted to both delegates – and their partners. James Luckhurst reports
People who oppose advertising to children are being swept away on a tide of emotion based on anti-advertising prejudice and ignorance. They are overlooking economic reality. By John Shannon, president of Grey International
Household hygiene company Jeyes has shortlisted four agencies for a 4m marketing campaign promoting its best-known brands. The new strategy, focusing marketing spend on core brands, was adopted following the introduction of new management in 1994. It includes a TV ad campaign for Parozone bleach. Although the company declines to name the specific products they […]
I read with interest your curious Leader (March 15). “Advertising” is indeed identified by various single-issue pressure groups as “the main culprit”, but they would be wrong.
Allied Domecq has announced a mind-boggling innovation at its new sports restaurant in the Haymarket, London, called Football Football. The company’s boffins have managed to come up with a holographic talking head of England soccer manager Terry Venables. Just what he will be saying is anyone’s guess, and no-one at Allied Domecq was available to […]
American database marketing guru Garth Hallberg thinks mass marketing will be replaced by ‘differential’ marketing. In future, marketers will maximise profits by employing distinct marketing programmes for heavy, medium and low product users.
Golden Vale, the UK’s largest ownlabel dairy product manufacturer, is launching its first branded goods in the UK supported by a 3.5m marketing spend. Cheestring, a snack cheese aimed at children, launches on April 1 in the Granada TV region for a test campaign. A 2.2m national TV roll-out is planned for September. Advertising for […]
Army seeks ads and backers for commercial radio service
The number of satellite channels has risen fast, and more are on the horizon. Are the new channels commercially viable, and what impact will they have on viewers and public service broadcasters? VH1 is a good case history. It was launched in November 1994 as MTV’s companion channel, targeted at 25 to 44-year-olds, as opposed […]
With its ‘typically Swedish product range’ and rigid philosophy of sameness, Ikea is going from strength to strength.
Turning Britain into one huge museum is the cunning plan to provide our sunny island with a glimmer of hope for the future