Honda is rushing out its first British-designed Accord to make the marque more competitive with its former partner Rover and other European rivals. The car is being positioned for the fleet sector and is pitting itself against the Ford Mondeo, the Vauxhall Vectra, the Peugeot 406 and the Audi A4. Specifically designed for the British […]
Going Places marketing director Kevin Welch has quit after his role was downgraded by managing director Tony Bennett. Until October last year, Welch was also commercial director at the UK’s second largest travel retailer. But his job changed when former Thomas Cook marketing director Bennett became managing director. Bennett hired ex-Thomas Cook commercial director Peter […]
I found your cover story “Sparkling Orange” (MW March 1) interesting and informative on the position of Hutchison Whampoa and other telecom operators in the UK. Once again, great credit was paid to the quality of WCRS advertising for the Orange brand. Why is it then that the company that created this unique and ground-breaking […]
Sears is reviewing the advertising for its portfolio of brands, including Miss Selfridge and parts of its shoe business, British Shoe Corporation. In January, the group brought in marketing consultant Simon Gulliford to conduct an overall review of all the Sears brands. A spokeswoman for the Sears group says Gulliford is two months into the […]
George Pitcher is joint managing director of media consultancy Luther Pendragon
Interfocus has won the 5m Budget Rent a Car through-the-line account for Europe, the Middle East and Africa. The agency is understood to have beaten Rapier Stead & Bowden and Impact FCA! to the business which was formerly centralised through the Omnicom network worldwide. DDB Needham handled the account on a full-service basis across Europe […]
Canadian brewer Molson is replacing its UK managing director Geoffrey Palmer-Moore as part of a strategic review of its operations in this country. A company statement says that Palmer-Moore “left the company by mutual agreement to pursue other career objectives”. His replacement will be announced next week. However, the company refuses to give any details […]
Virgin Radio has launched Europe’s first on-line radio station, offering a live audio-feed direct to the computers of those visiting the radio station’s new Web site. The service is a live relay of Virgin via the Internet, which can be accessed from anywhere in the world. It uses state-of-the-art RealAudio software, which Net browsers can […]
Lower entry costs have encouraged a rash of companies to launch new media ventures.
Elaine Underwood, managing director of Sharwood’s Foods, gives her opinion
Kimberly-Clark has hired Procter & Gamble’s vice-president of beauty care products Germany, Thomas Farkas, to head a new division.
I feel your article by Alan Mitchell “P&G admits Cott’s right on brand tax” (MW March 1) was a little simplistic. Regarding your textbook definition of brand equity – I believe a better definition is the “net increase/decrease in marketing efficiency delivered by a brand”. Given that markets are systems which are seldom in balance […]
It is time for cable services to get their act together, or they will lose viewers to satellite and new digital terrestrial channels. Torin Douglas is BBC Radio’s media correspondent
Sears is reviewing the advertising for its portfolio of brands, including Miss Selfridge and parts of its shoe business, British Shoe Corporation. In January, the group brought in marketing consultant Simon Gulliford to conduct an overall review of all the Sears brands. A spokeswoman for the Sears group says Gulliford is two months into the […]
The Sunday and Daily Telegraph newspapers have taken a tumble in the Audit Bureau of Circulations figures for February. The Telegraph claims the 3.02 per cent month on month fall in the Sunday’s sales and the daily’s 2.4 per cent drop were caused by the IRA bomb at Canary Wharf. “The Friday night bomb pulled […]