It can take years to master the game of golf, but you can pick up the basics after just a few hours of training. A golfing weekend break can therefore be a great way for businesses to entertain clients or reward and motivate staff. The Turnberry Hotel on Scotland’s Ayrshire coast has gained a reputation […]
Fuji’s divisional manager for consumer photographic products, Roy Sealey, who was responsible for sales and marketing, has left the company suddenly. Sealey resigned on Monday and left immediately. The company will not comment on his departure but says he will pursue other, unspecified, options. A replacement has not yet been appointed but group product manager […]
Terry’s Suchard is relaunching its 65-year-old brand Terry’s All Gold. The plain chocolate assortment, which first went on sale in 1931, is being repackaged in a three-layered cube-shaped box with a raised “G” on the top.
Research shows the latest US export – EDLP – has not travelled well, says Andrew Scott. Andrew Scott is an account director at IRI Infoscan
Intelligent packaging which can talk to the consumer and reinvent itself on the shelf is now on the horizon. Andy Gilgrist is news editor of Design Week
Going Places is hiring Francesca Ecsery-Merrens as its new marketing director. She joins from Thorn Europe after her job was axed (MW March 15). Ecsery-Merrens replaces Kevin Welch, who left the holiday company after his role was downgraded by managing director Tony Bennett (MW March 15). Welch had also been commercial director at the company […]
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
Despite pre-tax losses of over 22m, the City believes there is light at the end of the tunnel for Cordiant. George Pitcher, joint managing director of Luther Pendragon
Vernons launches its first television advertising campaign this week, promoting telephone sales of its pools. The direct response TV campaign, which will be backed by radio ads, will run nationally for two weeks from March 23. The ad, devised by McCann-Erickson Manchester, features a man dressed in scarlet, symbolising the “X” in the Vernons logo. […]
Telecoms giant plans major offensive as cable industry embarks on a ‘make or break’ campaign
Procter & Gamble has split its 20m European fragrance account between Grey and its subsidiary agency, the incumbent The Chelsea Partnership.
If you’ll excuse the awfulness of a pun that I simply can’t resist, there was something ever so slightly phoney about the supposed collapse of merger negotiations between Cable & Wireless and BT a little over a week ago. Methinks BT has protested too much. While it may have been quite artful to have given […]
Levis-Strauss UK announced last month that it was ditching terrestrial TV for its “Washroom” commercial to test alternative media. Just the sort of thing you’d expect from a thrusting company like Levi’s. But what is this? The Diary learns that the ad was in fact rejected by the Broadcast Advertising Clearance Centre last October – […]
Postar, the new research system for the outdoor advertising industry, has come under fire from poster specialists for not providing full audience information for each poster site. The 1.6m research project is to be launched to agencies and advertisers on April 30. Each site will have audience size figures but data on the audience profile […]
Procter & Gamble has split its 20m European fragrance account between Grey and its subsidiary agency, the incumbent The Chelsea Partnership.