Integrating above and below the line is not just a case of folding up the image ads into an envelope and sending them off to a list of propects. As David Reed reports, agencies must look to data analysis techniques and ensure both disciplines

Gaio yogurt, a Danish product launched last summer which claims to lower consumer cholesterol levels (MW June 23 1995), has been condemned by the Advertising Standards Authority for making “exaggerated” and “unsupported” claims. Gaio, made by MD Foods which also makes Lurpak, is one of the first in a wave of so-called “functional foods” marketed […]

I was a little taken aback to read in your agency digests (MW February 23) that the Business Development Partnership has been appointed to handle the Air Travel Group’s account – not least because our work for this client continues to deliver exceptional results. It would appear that you omitted to quote fully from BDP’s […]

Consumers will soon be able to cook ready-prepared meals without removing the packaging when a new range of edible film is launched which dissolves when cooked. The film is supplied by Cambridge Consultants and film supplier Enak. The joint venture is developing the first applications for a range of the new films, which are soluble […]

Coca-Cola has unveiled its advertising campaigns linked to World Cup Cricket, Euro 96 football and the Olympic Games. The theme of all the campaigns is based around the relationship between fans and the sport. “Rather than featuring typical, sports-related advertising – athletes endorsing products – we are viewing the world’s most important athletic events through […]

Is the Independent Television Commission fit to rule? It’s not dynamic, it’s not staffed by the right people and it doesn’t understand the changing media market, its critics claim. Oh, and who is Peter Rogers, anyway?

Advances in communications technology and the cost of maintaining a salesforce is leading to the art of selling becoming more interface than face to face, with companies streamlining resources and increasing their use of contract staff and tel

Faced with the real threat of legislative extinction, the direct marketing industry has adopted stringent self-regulation measures and brought the ‘cowboys’ into line.

NatWest is understood to be planning an all-out assault on co-branded and “affinity” US credit card issuers MBNA and Beneficial Bank. NatWest is negotiating with several high-profile organisations to launch co-branded cards, in an attempt to regain market share. It seems the high street bank has gazumped MBNA in a deal to administer a Visa […]

This summer is crunch-time for the ferries. If, as seems likely, they continue to market on price, how long can they survive the big marketing guns of the Virgin-backed Eurostar consortium?

It is very kind of you to offer us free advice “Harrods must plug holes in its strategy” (MW February 23) and I am sure you will understand if we politely decline. Harrods has just enjoyed its most successful year in every respect, and I am confident that there is not a comparable business anywhere […]

Nick Higham is BBC TV’s media correspondent. With the V-chip filtering the good from the bad and the ugly on US TV, advertisers should keep an eye on programming and revenue

The BP-Mobil merger signals the first round of the oil giants’ fight to regain control of their retail market. By pushing out independents, the majors

Mars France has launched a version of Pedigree Pal especially for older dogs, called Pedigree Pal Senior. The product is intended for dogs over eight years-old which, says the company, account for one-third of all those in French households. AACC, the French advertising agency association, is calling for reforms of the Loi Evin, which would […]