In just two years, Orange has risen from nowhere to become the biggest success story in UK cellular telecommunications. Flotation on the stock exchange marks the next stage in its development, but also holds dangers for the future.
Delaney Fletcher Bozell’s chairman Winston Fletcher found himself on the wrong side of the law when the IRA bus bomb went off – well, the wrong side of the police cordon anyway. The Diary understands concerned officers had to organise a one-man evacuation of Winston from his office, where he was sitting unprotected by personal […]
Advertising on the Internet must be useful or entertaining if it is to win over
Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club. Striker Paul Merson was caught up in a scandal involving drugs, alcohol and gambling, while manager George Graham was sacked for allegedly taking transfer “bungs”. A decision on JVC’s 15-year relationship with the club […]
For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers’ defences to criticism of their so-called ‘vehicles of value’. Now, an unexpected ally has come to its aid – i
In just two years, Orange has risen from nowhere to become the biggest success story in UK cellular telecommunications. Flotation on the stock exchange marks the next stage in its development, but also holds dangers for the future.
Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club. Striker Paul Merson was caught up in a scandal involving drugs, alcohol and gambling, while manager George Graham was sacked for allegedly taking transfer “bungs”. A decision on JVC’s 15-year relationship with the club […]
For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers’ defences to criticism of their so-called ‘vehicles of value’. Now, an unexpected ally has come to its aid – i
Tour operator Club 18-30 has appointed a new head of marketing, Andy Tidy. He will also assume marketing responsibility for the other tour operations in the group, Sunset Holidays and Priority Holidays, owned by Flying Colours Leisure.
Sainsbury’s will advertise Coca-Cola on TV for the first time since the launch campaign for its own-brand Classic Cola in 1994. The move appears to boost the branded product at the expense of its own-label line. The TV ad will run from March 24 to April 10, and be part of Sainsbury’s Spring Bonus promotion. […]
Labatt Brewing UK is handing its brand portfolio to Walsh Trott Chick Smith without a formal pitch. The business, which is claimed to be worth 4m, includes Labatt’s Canadian lager, Labatt’s Blue and Labatt’s Ice. The account was previously handled by Abbott Mead Vickers. BBDO. Media buying will remain with CIA Medianetwork. Walsh Trott will […]
International investment company Rothschild Asset Management (RAM) is drawing up a list of agencies to advertise its portfolio to a wider client base. Industry sources say that the London business, which holds managed funds of more than 10bn, wants to market its services so that they appeal as much to the general public as to […]
If, as Iain Murray seems to think in his column entitled “Queen of Hearts won’t go quietly”, public relations has long since “shed the irksome requirement” of dealing with the press, then we obviously don’t have much to offer prospective clients, most of whom still judge us by column inches! Of course, planning and strategy […]
What effect will the latest price war have on Heinz brand values, with baked beans as cheap as 6p a can?
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