Next month it will be two and half years since the cover price of The Times was first cut. In that time, Times Newspapers has first cut prices and then increased them, getting down to a low of 20p for The Times between June 1994 and June 1995. While much was written about The Times’ […]
KP has ditched plans to tie up with the England football team in time for the Euro ’96 championship because of disappointing sales of its Premier League crisps. The company was in talks with the FA to make the Premier League crisp brand the “official crisp of the England team”. But, according to sources, the […]
Advertisers should look beyond simple sponsorship of television programmes, Laser commercial director Paul Chard will tell advertisers and agencies at a presentation in London today (Wednesday). Programme sponsorship currently accounts for about 1.5 per cent of ITV’s total advertising revenue, which last year amounted to 21m in national deals alone. “Sponsorship will mature at about […]
Alliance & Leicester is planning to switch much of its 18m above-the-line budget, through BMP DDB, below-the-line, after appointing a core roster of three direct marketing agencies.
A period of upheaval at the National Magazine Company is followed by a fall in sales figures.
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The Telegraph is reconsidering its plans to launch a service for readers to buy Tessas and PEPs off the page, in the face of advertiser opposition. “If you buy through The Telegraph it will repatriate two per cent of the commission that the financial services companies would normally keep,” says Len Sanderson, deputy managing director […]
Procter & Gamble has hit out for the first time at press coverage of a leaked internal memo from its senior vice-president Robert Wehling to regional managers last year.
Boots the Chemist is to relaunch its in-store magazine as a give-away, to increase its circulation. Boots is hoping to achieve a circulation of 1.5 million for the title compared with the 100,000 it achieved when it was on sale at 95p last year. It will move from being a quarterly to publishing twice yearly, […]
Phil Smith, Kraft Jacobs Suchard vice-president for cheese and grocery across the whole of Europe, has taken on a strategic development role at the food giant. Smith, a former UK marketing director for Kraft General Foods, now becomes vice-president for strategy and development for KJS western Europe. This includes the French, German, Italian and Spanish […]
It’s all hands to the pump for regional breweries as national brands wield burgeoning marketing budgets and encroach on their territory. Growing concentration of interests may be the best way of fending off the big players.
I read the article “Track to the Future” (MW February 9) with considerable dismay. The piece contains a rather serious error. The piece refers to the official timekeeper for the 1996 Olympic Games as Seiko. In actual fact, Swatch is the official timekeeper. Our role as “official timekeeper” has been communicated on pack since the […]
The veil of secrecy around media mergers and takeovers makes it hard to discover what deals are being cooked up, says Nick Higham, BBC TV’s media correspondent.
George Pitcher is joint managing director of media consultancy Luther Pendragon.
The Paris Ritz Hotel has been in negotiations to sell exclusive licences to companies wanting to put the famous brand on their products. In December, the hotel clinched a deal with French champagne company Jacquart to allow it to use The Ritz brand for its bubbly – which is currently only sold in the hotel. […]