The latest Prospectus from CAM (Communication Advertising & Marketing Education Foundation) tells students that in light of Europeanisation “as Wales is to England so UK is now to EU”, and that the “home market for the UK’s goods and services

As large retailers put increasing pressure on premium branded goods, manufacturers should look at other ways of selling. By Will Hamilton

SC Johnson has handed the new post of European director of marketing to Luis Faria, former head of Johnson Wax in Spain and Portugal. The household products giant created the post before ousting its vice-president for Europe Gianni Montezemolo. He left three weeks ago, following a clash over the globalisation of the company’s marketing (MW […]

May I set the record straight concerning research into Rowntree’s Fruit Pastilles, “In search of the perfect fruit pastille” (MW January 12 ). Had Iain Murray contacted us before writing his article, we would have told him that our Research and Development Centre in York is involved in research into food ingredients in partnership with […]

GrandMet Foods Brands commercial director Tony Mair and marketing director Clive Whittaker have both moved. Whittaker joins NFC Moving Services as group marketing director at the end of March. Mair has been promoted within the Grand Met Group, but the company refused to give details. Mair will be replaced by Martin Jamieson, formerly commercial director […]

When the Lords Hollick and Stevens appeared before a surprised City last week to announce the terms of the merger agreed between the two, they disclosed the valuations each had placed on the other’s company. The City listened to their arguments, agreed with their calculations, and asked one or two pertinent questions about discounted cash […]

Orange, the mobile phone network operator, is planning to launch its own branded credit card in April. This disclosure comes as Orange launches a 5m campaign to advertise its national reach. Orange is believed to be negotiating with a US bank, MB&A, which will facilitate the launch of an Orange-branded Visa card. The card will […]

.Some would say it’s an impossible challenge, but the new editor of the Daily Express aims to return his paper to past glories. By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent

Scholl Consumer Products is talking to advertising agencies about handling its UK account as part of a multi-million pound relaunch of its products. The company plans to launch a campaign this year to change public perception that Scholl is shoe rather than foot healthcare oriented. Scholl has announced its plans to overhaul the brand, including […]

Marketers have recognised ‘third-agers’ as a goldmine, especially receptive to tailored communications.

The Diary has noted an improvement in the linguistic skills of Courage’s pub landlords. Manchester-born Walter Hall, who runs the Courage-owned George Inn at Bathampton near Bristol, has hit out at M&C Saatchi’s ads for Courage Best, which claim “The heads are thicker up North”. Walter is certainly no thicko, for he is quoted by […]

Sponsors risk being held liable for the events they sponsor, leaving themselves open to multimillion-pound lawsuits, delegates were told at a conference in London yesterday (Tuesday). Too few enter into deals with adequate contracts and legal cover, warned Warren Phelops, head of the sports law group at solicitor Nicholson Graham & Jones, in his address […]

George Pitcher is joint managing director of media consultancy Luther Pendragon

Whitbread’s vouchers can now be redeemed at more than 3,000 outlets such as Country Club resorts and Thresher Wine Shops The use of vouchers and catalogues instead of merchandise as a sales incentive has been growing in recent years and the companies supplying such services are keen to make their products more flexible and easier […]

Alas and alack! Would that your history was as good as Iain Mur ray’s marvellous analysis, “Queen of Hearts won’t go quietly” (MW February 2). As a serious Richard III anorak (yes, there are those thus afflicted), I take deep exception to the further blackening of his character, and am rushing to his defence. Far […]