I am writing regarding the article which appeared in Marketing Week entitled “Matsushita plans own network to bypass high-street retailers” (MW October 20). I am extremely concerned at the content of this article, stating as it does that Matsushita Electric “is believed to be planning a network of retail outlets in the UK to bypass […]
All TV channels are claiming to be ‘quality’, so C5’s focus on ‘factual’ peaktime viewing may be unpopular with the mass market. Torin Douglas is BBC TV’s media correspondent.
Hawaiian Tropic, the suncare brand, will be relaunched in the new year following the return of the brand’s marketing and distribution to its owners from Warner Wellcome. Hawaiian Tropic Europe has appointed media buyer Manning Gottlieb Media after it pitched against The Media Centre and John Ayling & Associates to handle a 1.5m above-the-line campaign […]
Channel 5 Broadcasting has appointed Ian Ritchie as chief executive – the first senior management appointment in the countdown to launching Channel 5 in just over 12 months time. Ritchie, who is managing director of the Carlton/LWT joint news venture London News Network, is expected to take up his position early in the new year. […]
Littlewoods womenswear sub-brand Berketex is being expanded to include menswear and home interior products and will eventually become the chain’s core brand. The retail chain bought the Berketex brand from William Baird, the Edinburgh textiles and engineering group, earlier this year and launched it as part of its 3m advertising campaign over the summer. Littlewoods […]
In one of the few remaining markets that is dominated by small independent suppliers, nationwide fast-food and pub chains are beginning to make inroads by running themed promotions and strong local advertising
With supermarket promotional activity on the increase, a survey was carried out to gauge which mechanism works best. Mike Bartlam is senior associate consumer product marketing at Nielsen
Despite the changes in its financial services business, the focus for BAT Industries remains tobacco. Trading profit in 1994 topped 1.2bn – it is expected to hit 1.5bn this year – and its importance has been underlined by a worldwide restructure which creates a single company to manage all its tobacco interests – British-American Tobacco […]
The fifth annual Softworld in Sales & Marketing exhibition takes place on November 14 and 15 at the Ramada Hotel, Heathrow.
George Pitcher is joint managing director of media consultancy Luther Pendragon
The Metropolitan Police is holding a statutory review of its advertising account, held by Saatchi & Saatchi, and will draw up a shortlist of six agencies to pitch for the business. The contract is for three years and Saatchi will be included on the shortlist. The agency picked up the business when it bought Laing […]
Duracell Europe has restructured its senior management and appointed a single senior vice president of sales and marketing. David Young, previously re-sponsible for sales and market ing in northern Europe, won the battle for total control against his southern counterpart Garry Bel-anger, who has now left the company. Young has responsibility for sales and marketing […]
Nestlé careerist David Thomson is to become managing director of Nestlé Rowntree next February. Thomson, who has been with the company since 1968, will replace David Harris, who is to become chairman and chief executive of Nestlé UK.
Coca-Cola new business development manager Ginny Knox, who helped launch Fruitopia in the UK, is leaving the company to take over as managing director of Ranks Hovis McDougall subsidiary Just Juice. Knox was marketing manager for non-carbonates and new business development Great Britain and Ireland. She was responsible for the soft drink giant’s new age […]
A nationally sold slot