Butterfield Day Devito Hockney has won the 1m-1.5m Ideal Standard account and aims to produce press work for the bathroom and toilet manufacturer early next year. The company was formerly with Group X. BDDH was appointed after Ideal Standard asked it to work on a project earlier this year, along with a number of other […]
Your feature “Passage to India” (MW October 20) might mislead companies thinking of entering Indian markets. Yes, there are vast numbers of people with middle-class aspirations, but it is a mistake to target only those who live in Bombay, Calcutta, Delhi or the 20 other cities with more than a million inhabitants. The important point […]
German haircare and cosmetics group Wella is planning to add two board-level marketing posts to help reverse its fortunes. The international company, whose UK brands include Shockwaves, Silvikrin, Vosene and Wella Color, will appoint two marketing specialists, one in retail marketing and one in marketing to hair stylists. The new changes are part of a […]
Most people would confuse Frank Lowe with Martin Sorrell at their peril. The staff of the Lowell Hotel in the heart of Manhattan evidently enjoy living dangerously. At 4.30am, the insomniac Sorrell was making yet another international phone call when what should slip under his door but Lowe’s faxed American Express bill; in an envelope […]
Birds Eye Wall’s marketing director Michael Hebel is on dangerous ground when he claims summer volume of his ice cream rose by two to three per cent this summer “after accounting for the weather” in “Lolly brands feel the heat” (MW October 20). Methods of accounting for the effect of extraneous factors such as weather […]
Can the ITC be forgiven for taking few risks by going for the ‘safe’ option and awarding the C5 licence to known industry names? Nick Higham reports. Nick Higham is currently the BBC’s media correspondent.
CIA Medianetwork wins Labbatt
Sainsbury’s has had to follow Asda in reversing its discounts on vitamins and minerals across 70 per cent of the brands which it put on offer last week. Last Tuesday manufacturers Seven Seas and Roche were granted an injunction against Asda to prevent the retailer breaching the resale price maintenance regulations (MW last week). Asda […]
Direct pressure from its banks to clear debts of 130m is forcing Cordiant to launch a rights issue, designed to raise at least 120m from existing shareholders. The terms of the issue will be unveiled within the next week, once the Cordiant board has met to finalise the details. The group has always denied that […]
BSkyB is launching Sky Visa this month through a tie-up with Beneficial Bank. There is no annual fee and an introductory rate of 13.9 per cent APR for Sky subscribers who take up the card. It is the latest special offer extended by Sky to its 3.25 million direct-to-home subscribers. Others include insurance cover with […]
Having read “Sainsbury’s bites again” (MW October 27) regarding the retailer’s new brand TOPS, or Total Oral Protection System, I thought you might be interested to see the identity we created last year for our client TOPS, or Total Outdoor Protection System. Could this be where Sainsbury’s gets its inspiration? Emma Paterson Horseman Cooke London […]
UK Charity Lotteries is considering launching its own TV show to take on the National Lottery and push sales of its Lukcy Lotto scratchcards. UKCL sales and marketing director Andrew Slamin says the company is considering the move to help boost its share of the scratchcard market from four to ten per cent. Slamin adds: […]
Rocked by its pensions fiasco, the Prudential is looking to other sources of revenue – taking on the high-street banks. George Pitcher is joint managing director of media consultancy Luther Pendragon
Amid the financial services takeover fever, there is mounting speculation that one of the big four high street banks is planning to make a bid for the Royal Bank of Scotland. Sean Brierley finds out what the attraction is
Sainsbury’s is moving into tele-vision sponsorship for the first time by backing a twice-weekly cookery slot on GMTV, starring celebrity cook Jane Asher. The first of the programmes, entitled “The 12 days of Christmas”, went on air this week as part of a six-week series which will end just before Christmas. “It’s a standard sponsorship […]