BYLN: By Paul McCann in Dublin
BYLN: By Paul McCann in Dublin
ITV has managed, at last, to halt the slide of its commercial impact figures. A good movie made all the difference
BYLN: By Michele Simpson
Oral healthcare sub-brand launched by Sainsbury’s takes on the likes of Colgate and Macleans
BYLN: By Tom O’Sullivan
BYLN: By Michele Simpson
Daewoo decided to play to its strengths and steer clear of ‘fantasy’ advertising when preparing for UK launch. Its aim was to position itself as a customer-focused car maker that would appeal to a public with an ingrained suspicion of car deal