As clients demand an integrated approach, they want to quantify the effectiveness of

Bristol & West is slashing its financial products range as part of a major relaunch of the building society. The UK’s ninth-largest building society is planning an 8m TV advertising campaign which will break in the first week of October.

Selfridges managing director Timothy Daniels announced his early retirement this week, after eight years as head of the company. Selfridges advertising, press and promotions senior manager Paddy Shanahan says Daniels, aged 57, is retiring early for personal reasons and will leave the company next April. A replacement has not yet been appointed. She says Selfridges […]

The God-fearing folk at Premier Radio had to seek divine inspiration recently whilst shooting their new poster ads. Having ordered a cuddly Friar Tuck lookalike from a modelling agency, they were a little taken aback when he arrived weighing 22 stone. The original plan was to ask him to bounce on a trampoline and catch […]

Britvic is dropping its usual high-profile marketing tactics with this week’s relaunch of Still Tango. Instead its entire campaign will centre on a single newsagent shop in Dorking, Surrey. The Dorking branch of Forbouys the Newsagent has been given exclusive UK rights to sell the Still Tango drink for the next month. In return, husband […]

The 1994 Institute of Sales Promotion award-winning sampling campaign for Domino’s Pizza with MB Games’s Scattergories showed how games can be used creatively and effectively. Scattergories is an adult board game for two to six players. The object of the game is to find unique answers for categories, determined by the letters rolled on the […]

By acquiring a stake in STV, Flextech looks set to become a major force in UK television.

After boxing sensation Prince Naseem and world superbike champion Carl Fogarty – dubbed the next Barry Sheen by admirers – Sony has turned its attention to another, possibly safer, sponsorship opportunity, London club haunt The Ministry of Sound. Best known for its large queues, raves until the early hours, pasty youths and “chill-out” room, the […]

Almost 90 per cent of advertisers are planning to pull some of their budgets from TV because of ITV’s airtime inflation and declining audience share. According to a survey of 48 advertisers conducted last month by advertising consultancy Media Audits, 82 per cent of advertisers are planning to use other commercial TV channels. Sixty-six per […]

The ITV Network Centre is reviewing its advertising account in advance of an increased ad spend worth 6m next year. The ITV Marketing Forum – comprising Marcus Plantin, chief executive of the Network Centre, programmers and the heads of the three ITV sales houses – meets next week to draw up a pitch list. ITV […]

Duckworth Finn Grubb Waters is developing an autumn advertising campaign for Sky Television, following the satellite broadcaster’s decision to part company with its former agency Bartle Bogle Hegarty (MW July 21). Parent company BSkyB is believed to be putting 18m behind the push, matching the investment spent on last year’s pre-Christmas marketing and advertising campaign […]

Linking products to licensed characters has been fuelled by film and TV companies wanting to exploit their properties to the full. But, as Meg Carter warns,

Johnson & Johnson UK managing director Tom McManus is understood to be moving to a European position as area manager for Europe.

NEWS Guinness Brewing GB marketing director Rob MacNevin is taking up a new role of commercial development director for Guinness Europe.

Supermarket chain Safeway could be breaking the law by allowing consumers to buy dried baby milk products with its ABC customer loyalty card. Regulations introduced last March under the Food Safety Act 1990 prohibit “the promotion of infant formulae to the general public by providing such formulae free or at reduced prices”. The regulations state […]