Westmill Foods is talking to advertising agencies about a campaign for an instant cake mix which has previously only been available in Australia. Westmill bought the licence to use the brand – Shakeacake – in the UK from Green’s of Australia about three weeks ago. Shakeacake comes in a bottle and is available in a […]
Roar Marketing & Promotions, part of integrated marketing and communication specialists the Roar Group, has been appointed by Hoverspeed Fast Ferries to conduct its Christmas 95 promotion on both sides of the Channel.
Diamond company DeBeers has pulled its $47m (31m) US account out of NW Ayer & Partners after 57 years and consolidated it into J Walter Thompson. JWT already handles the account in the rest of the world. A statement from DeBeers points to advantages in having the services of a single multi-national agency with global […]
The Diary witnessed the travel industry’s “battle of the summer brochure launches” at first hand last week. In fact, it took place between the starter and dessert at lunch last Thursday with one industry marketing chief. The choice of starter was accompanied by a phone call to say that AT Mays, the UK’s third largest […]
Unilever has unveiled details of its first co-funded programme for ITV – a design series produced by Yorkshire Tyne-Tees Television with whom the company has established a development fund. The Shape of Things is a four-part series covering subjects ranging from fashion to football stadia. It will be broadcast in selected ITV regions this autumn. […]
Given the town’s serious image problem, Luton University is spending more than any other to try to reduce its ‘PR deficit’. Failure could cost it more than its ad budget
Heart 106.2 launched in London yesterday (Tuesday) with more than 34 advertisers signed up for September and 1m of business booked for its first year. The adult contemporary music station launched by Chrysalis targets 25 to 44-year-olds. It is promising a weekly reach of nine per cent of London adults – a weekly audience of […]
The designer has pulled its controversial ads, but not before earning worldwide publicity, reports Jon Rees
Although your article last week on World Vision’s use of DRTV as a recruitment channel made very interesting reading, “Commercial success” (MW August 25), it contained two errors that need to be corrected. Firstly, the 24-hour famine raised 1.5m, not 250,000. Additionally, the production cost of the Playground Nightmare ad that we produced for World […]
The development of sophisticated targeting and tracking techniques has raised the profile of fast-marketing. While consumers often give ads the status of a mere claim, subsequent sampling exercises drive home the psychological message. Alan Mi
Disney Channel’s arrival on BSkyB will oust Sky Movies Gold for viewers with older dishes. Will it precipitate a rush on the lastest Astra receivers?
BYLN:
The Diary witnessed the travel industry’s “battle of the summer brochure launches” at first hand last week. In fact, it took place between the starter and dessert at lunch last Thursday with one industry marketing chief. The choice of starter was accompanied by a phone call to say that AT Mays, the UK’s third largest […]
Unilever has unveiled details of its first co-funded programme for ITV – a design series produced by Yorkshire Tyne-Tees Television with whom the company has established a development fund. The Shape of Things is a four-part series covering subjects ranging from fashion to football stadia. It will be broadcast in selected ITV regions this autumn. […]
Given the town’s serious image problem, Luton University is spending more than any other to try to reduce its ‘PR deficit’. Failure could cost it more than its ad budget