Cellnet is poised to clinch the 1.2m sponsorship deal with the English Rugby Football Union. An announcement is being made today (Wednesday) at Twickenham on this season’s chief sponsor for English rugby and the England 21-strong squad. Cellnet and the RFU would not confirm the deal, but Cellnet says it has been in negotiations with […]
In the era of ‘mobile communications’, offices may become a thing of the past with users able to access databases, read e-mail and send or receive information at the touch of a PC button.
Bass Brewers is testing doorstep deliveries of its top beer brands in a bid to bypass retailers and sell directly to the public. The brewer has set up three separate trials in London, Nottingham and Birmingham for the home shopping service, Premium Beer Direct. The tests begin this month and run until the end of […]
Sainsbury’s will save up to 30m from its marketing budget after its decision to withdraw its Saver Card loyalty scheme from 200 stores. The chain has ruled out launching a national loyalty scheme similar to Tesco’s Clubcard, and will pull the Saver Card at the end of December. But the card will be re-introduced in […]
Consumers trust holiday companies less than car or domestic appliance manufacturers and only marginally more than insurance companies, according to a new study. Advertising agency Travis Sennett Sully Ross commissioned the research from RSGB. The findings also suggest that nearly 20 per cent fewer people are planning to take holidays in the UK next year. […]
US transport ad agency TDI will almost double in size with the acquisition of a five-year contract for all public transport ads in Eire and its expected acquisition of British Transport Advertising’s buses. An announcement is imminent on the buyer of BTA’s advertising contracts for 13,000 buses in the UK, put up for sale by […]
Kelly Weedon Shute has won the UK account for the throat-burning lozenge Fisherman’s Friend from Ogilvy & Mather. Kelly Weedon Shute already handled the pan-European satellite televsion campaign for the sweet and the consolidated account is worth about 2m to the agency. Media for the brand remains unchanged and stays with MBS Media in the […]
The National Magazine Company is making its health and beauty title Zest a monthly in an attempt to develop the women’s magazine market in line with the trend in the US. Zest, which launched as a quarterly brand extension of Cosmopolitan in October 1994, will run as a monthly from April 1996. NatMags believes health […]
Restructure of operations opens way for General Motors to compete head on in financial services
At St Luke’s, the renamed Chiat/ Day agency, staff are being told to set their own salaries. The agency is being run as a form of co-operative, and that means each staff member doing a self-assessment and saying what their pay rises should be. They then pass the assessment on to two other staff who […]
I am writing regarding the article which appeared in Marketing Week entitled “Matsushita plans own network to bypass high-street retailers” (MW October 20). I am extremely concerned at the content of this article, stating as it does that Matsushita Electric “is believed to be planning a network of retail outlets in the UK to bypass […]
All TV channels are claiming to be ‘quality’, so C5’s focus on ‘factual’ peaktime viewing may be unpopular with the mass market. Torin Douglas is BBC TV’s media correspondent.
Hawaiian Tropic, the suncare brand, will be relaunched in the new year following the return of the brand’s marketing and distribution to its owners from Warner Wellcome. Hawaiian Tropic Europe has appointed media buyer Manning Gottlieb Media after it pitched against The Media Centre and John Ayling & Associates to handle a 1.5m above-the-line campaign […]
Channel 5 Broadcasting has appointed Ian Ritchie as chief executive – the first senior management appointment in the countdown to launching Channel 5 in just over 12 months time. Ritchie, who is managing director of the Carlton/LWT joint news venture London News Network, is expected to take up his position early in the new year. […]
Littlewoods womenswear sub-brand Berketex is being expanded to include menswear and home interior products and will eventually become the chain’s core brand. The retail chain bought the Berketex brand from William Baird, the Edinburgh textiles and engineering group, earlier this year and launched it as part of its 3m advertising campaign over the summer. Littlewoods […]