True Interbrand evaluations

Marketing Week

I entirely agree with Torsten Nilson’s view in “Microsoft story hard to swallow” (MW July 28) that brand valuations should be based on an analytical, marketing-oriented model. This has been Interbrand’s approach since 1988. Since then, we have conducted more than 1,200 brand valuations – with a combined value of 40bn – for use in […]

Circulation boost for EMAP

Marketing Week

EMAP Metro has registered strong circulation growth in the latest round of ABCs, while the IPC Weeklies Group of titles remained largely static. EMAP’s men’s glossy title FHM, purchased last year, has made the strongest turnaround, with a 50 per cent year-on-year increase in circulation during the January-June period taking it from 60,298 to 90,607. […]

Heinz pours out Kitchen Garden soup

Marketing Week

Heinz is taking on rivals in the fledgling fresh soup sector with the launch of its Kitchen Garden brand at the end of this month. Heinz, which holds a 36 per cent value share of the 381m UK soup market, is also moving into the condensed soup market – dominated by Campbell’s – with the […]

Sega’s shocking fatal accident ad

Marketing Week

Computer firm Sega is launching a controversial pan-European advertising campaign, in which a game is shown simulating a seemingly fatal car accident. The ad, for next-generation games machine Saturn, breaks in cinemas on August 14 before the film premiere of Die Hard With a Vengeance. It depicts a shadowy character – Valcrie, the master games […]

Bass director takes over at Harvester

Marketing Week

Bass Taverns has appointed a new commercial director to head the company’s sales and marketing, and is poised to restructure its marketing department after the takeover of Forte’s Harvester restaurant chain. The Bass retail arm has recruited Michael Bramley as commercial director from Bass Brewers, where he was managing director for sales of Bass North. […]

No Title

Marketing Week

EURO RSCG Institutionnel has been appointed by Microsoft to handle a forthcoming campaign aimed at combating youth unemployment in France. McCann-Erickson Frankfurt is to resign the Spalt analgesic account, blaming ‘strategic differences’ over the current campaign. The agency will continue to handle other brands marketed by Much Pharma, including Clear Blue and Fibrosine. The Publicis […]

Fridge maker Lec picks Banks for 4m business

Marketing Week

Britain’s largest fridge manufacturer, Lec Refrigeration, is about to appoint Banks Hoggins O’Shea as its advertising agency. BHO and Cowan Kemsley Taylor fought for the account, which is worth 4m over three years. BHO is reported to have won the account, although Lec says it will not announce its decision until September 4. BHO creative […]

Bass director takes over at Harvester

Marketing Week

Bass Taverns has appointed a new commercial director to head the company’s sales and marketing, and is poised to restructure its marketing department after the takeover of Forte’s Harvester restaurant chain. The Bass retail arm has recruited Michael Bramley as commercial director from Bass Brewers, where he was managing director for sales of Bass North. […]

Coke director brands Pepsi Challenge a flop

Marketing Week

Coca-Cola UK marketing director George Bradt has publicly rubbished PepsiCo’s heavyweight Pepsi Challenge promotion as a flop, three months after its launch. Market research figures from Nielsen suggest Pepsi’s market share has fallen since the promotion started on May 1. The high-profile campaign includes TV ads, 2 million coupons and a roadshow covering 60 cities […]

No Title

Marketing Week

Can anyone spot the odd one out from Mellors Reay, GGT, Butterfield Day Devito Hockney and Walsh Trott Chick Smith? All were on the pitch list for the 3m Burton Menswear account which Mellors Reay won; two of the agencies were created this year. But only one of them failed to turn up to the […]

C4 discloses its agenda for autumn

Marketing Week

Channel 4 this week launched what it claims is its strongest autumn schedule to date, with new investment in late night and daytime programming as well as new drama. Alan Bleasdale’s six-parter Jake’s Progress will be the channel’s flagship drama for the season. Channel 4 is also planning to put out a teenage soap from […]

Beware of acrimony over acronym

Marketing Week

The final word on Maurice Saatchi, his links with higher beings – most notably the Gods who inspired the Saatchi name – and what that name really stands for. For anybody who is confused at this point, please consult MW Diary July 21 and 28. Duncan Willoughby at Thomas Kean Advertising has blown any chance […]

Fads picks Arc for expanded account

Marketing Week

Arc Advertising has won the 3m account for home decorating chains Homestyle and Fads, owned by Boots subsidiary AG Stanley. Arc’s brief is to develop an integrated brand-building campaign for the chains. Both have seen their sales slide in the depressed home-decorating market. The marketing budget will be increased from last year’s 500,000. Television advertising […]