Wellcome transfers Alka-Seltzer to Bayer

Marketing Week

Pharmaceutical giant, Bayer is to reclaim the sales and distribution of its Alka-Seltzer brand in the UK from Warner Wellcome starting next January as predicted in Marketing Week (December 16, 1994). Warner Wellcome product manager Nick Wall says the details of this transfer have not yet been finalised but adds that the advertising and marketing […]

England team to kick off range of toiletries

Marketing Week

Consumers will soon be able to enjoy a post-match bath with England football star David Platt through the launch of a range of Team England toiletries. Platt will unveil the products, which include aftershave, shampoo and conditioner, next week. They will be available at Boots the Chemist, Tesco and other major multiples. Team England products […]

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Marketing Week

A global brand needs to be able to cross language as well as trade barriers. “Coca-Cola” is internationally recognised, and the “McDonald’s” name is more famous than Jesus Christ, we are told. But up-and-coming US beer Miller Genuine Draft has fallen victim to its own conceit. In signing a brewing and distribution deal with Japanese […]

Wrangler starts hunt for marketing chiefs

Marketing Week

Denim giant Wrangler is seeking two marketing chiefs for its UK and European operations. Sue Childer, UK marketing manager, left last week after three years at the company to join Champion Sports in Barcelona. She had been in charge of Wrangler’s UK marketing since October last year, when the UK sales and marketing director role […]

Whitbread pins hopes on Heineken Export

Marketing Week

Whitbread is repositioning premium lager brand Heineken Export in a major advertising campaign that breaks this Friday. The new television and cinema campaign is the first since it dropped Stephen Fry’s “smooth talking bar steward” ads for Heineken Export (MW March 10). It is part of a 10m push to make Heineken Export into an […]

Takeover fever strikes outdoor

Marketing Week

The poster industry is braced for a round of takeovers following the Office of Fair Trading’s decision to allow Maiden Outdoor to buy British Transport Advertising. The OFT no longer regards outdoor as a collection of different sized markets, but accepts Maiden’s arguments that it is one whole market. The acquisition gives Maiden 36 per […]

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Marketing Week

Despite reports of its imminent demise, “flexible friend” Access is back on TV this Friday with a new 2m advertising campaign. The ads, through Publicis, continue with the familiar Access and Money characters that have featured for the past 18 years. The commercials will run until October. They promote Access’ international use and feature Access […]

Texaco aims to pump up the retail volume

Marketing Week

Texaco marketing co-ordinator Helen Clark says: “We can’t put a Pizza Hut on it unless we own the site.” It seems a bizarre concern for a petrol company but sums up the dilemma facing Texaco, which is taking full management control of its retail sites in a move to maximise profits and forge a string […]

Scaly new heights of passion

Marketing Week

Now that Guinness has firmly closed the closet door on its gay ad campaign (needless to say after the horse has bolted), the Diary can suggest another idea to net the pink pound. Two weeks ago Marketing Week revealed that SP Lintas had tossed the Glenryck Pilchards account back into the new business river. Whichever […]

ITV to warn car firms on inflation

Marketing Week

ITV is to hold a second forum with car advertisers in September to discuss their concerns about TV airtime inflation . Car advertisers are likely to be told that they must move their airtime out of the overcrowded period after News at Ten and buy against other audiences such as women, instead of just ABC1 […]

England team to kick off range of toiletries

Marketing Week

Consumers will soon be able to enjoy a post-match bath with England football star David Platt through the launch of a range of Team England toiletries. Platt will unveil the products, which include aftershave, shampoo and conditioner, next week. They will be available at Boots the Chemist, Tesco and other major multiples. Team England products […]

Texas move forces exit of senior trio

Marketing Week

Texas Homecare, the DIY chain that was acquired by Sainsbury in January, is losing three marketing executives. Texas advertising controller Bob Cross, customer services manager Michael Dark and market research manager Maureen Mitchell will leave the company in December. The Texas chain is being integrated into Sainsbury’s Homebase, and the marketing function is moving to […]

Top priorities for Bottomley

Marketing Week

The cabinet swap between Stephen Dorrell and Virginia Bottomley is already producing fireworks, as each starts to dismantle or rebuild the other’s work. Dorrell, the new Health Secretary, is winning headlines such as The Observer’s “Patients put first as Bottomley junked”, while his replacement at Heritage is making new friends in the arts and media […]

UD man joins Drambuie to spearhead global push

Marketing Week

Drambuie is recruiting its first sales and marketing director. His main responsibility will be to push the brand in international markets. The company has appointed Michael Beamish to the post. He was previously external affairs director for United Distillers, where he devised strategies for the Duty Free operation. He also held roles in international sales […]