I read Mary Lewis’ article “The personal touch” (MW September 22) on personal care products, the targeting, marketing and branding of which is far more complex than she depicts, and would like to set the record straight on a number of points. Yes, Durex is a valued client of The Pea Green Boat and we […]
Air Miles marketing director Stephen Taylor has left the travel incentive company to join Safeway and take a lead role in its loyalty card programme. Taylor will report directly to Safeway director of brand marketing Roger Ramsden. He will take the title of electronic relationship marketing controller and be closely involved in Safeway’s ABC loyalty […]
Thomas Cook is understood to be approaching retailers and financial service companies to launch a loyalty scheme that will rival Air Miles. According to a source who has been approached by Thomas Cook, the scheme works on a points system similar to the Shell Smartcard. Retailers and other companies who subscribe to it will add […]
When it comes to television sponsorship, the UK and the US
Guy Wesch, a former advertising agency boss, has been charged with murder. Wesch, 61 and unemployed according to the police, was charged at Hendon Magistrates Court on October 2 with murdering Susan McCarthy, 55, at his home in North Finchley
From next week, Internet surfers will be able to access an “anarchic” Tango site containing spoof details of salaries at parent company Britvic, a page dedicated to the pleasures of ferrets and an Apple Tango dating service. Britvic is putting 250,000 into developing the site, which it claims is the biggest investment to be put […]
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Post Office Counters is reviewing its 3.7m account, held by GGT for the past five years. Head of communications strategy Phillipa Dennell confirms that the Post Office is shortlisting four agencies, including GGT, and expects to appoint one of them by the end of the year. Dennell says the reason for the review “is not […]
IBM’s head of consumer business has left the company, two months after it set up the new consumer division. IBM consumer business manager Graham MacPhee says in a statement that he has “decided to pursue a career outside IBM”. He adds that his reason for leaving is “personal”. It is not known if MacPhee has […]
The battle between Scholl Consumer Products and rebel shareholders is delaying the company’s planned 8m worldwide relaunch of its products . Scholl is embroiled in a dispute with shareholders, who are demanding the replacement of non-executive directors and a break-up of the company. Its management wants a complete overhaul of the design, logo and packaging […]
Superdrug is launching its own scratchcard game, following the 800-strong chain’s decision to pull out of trials for the National Lottery earlier this year. The chain switched off Camelot lottery machines after it found that queues for tickets were clogging up stores, making shopping difficult for other customers (MW June 2). Superdrug claims to be […]
I was interested to read your car article “Fighting for cover” (MW September 29). However, as the first car insurance operator to advertise on TV in the Sixties, with the highest share of voice in the market in May this year and a market share of six per cent, I was concerned to see that […]
Northern & Shell’s OK! magazine is to become a weekly from March next year. The celebrity monthly is hiring advertising sales staff and journalists.
Clients and agencies have hit out at price hikes, insufficient post campaign reporting and the poor direct-response capability of commercial radio. They took full advantage of a Radio Advertising Bureau (RAB) conference held in London last week to air their grievances. Bradford & Bingley Building Society strategic advertising manager Andrew Robertson attacked the medium for […]
The Observer’s circulation decline has been halted in the first month of its new look. The average issue circulation of the Sunday title during September is expected to be about 477,000, up 40,000 on August. August is traditionally a slow month for newspaper sales, but comparison with the Observer’s September 1994 circulation of 477,093 illustrates […]