Canadian Airlines hires UK agency

Marketing Week

Canadian Airlines International is appointing Griffin Bacall as its advertising agency in the UK. Griffin Bacall won the estimated 1m account following a four-way pitch and then a second-round battle against Cogent. The incumbent was the Communications Partnership. The agency’s first project, as well as working on product branding, will be to launch the airline’s […]

Self-liquidating programme

Marketing Week

The search for TV show funding has led to a rise in sponsorship deals, but a new wine series tie-up with Sainsbury’s has sparked concern at the BBC. Torin Douglas reports

THE LAST RESORT

Marketing Week

After a disastrous year of spiralling discounts, UK tour operators are not optimistic about consumer demand. But as they invest heavily in branding campaigns, the increased cost will have to be passed on to consumers.

Tony Kaye’s greenbacks for a green book

Marketing Week

Journalists are obsessive about their notebooks, but even the Diary wouldn’t claim that its notebook is a work of art (in the past, some have wrongly accused it of being a work of fiction) or, indeed, that it is worth $14m (9m). But the irrepressible advertising director Tony Kaye would. Advertisements in the New York […]

Poster buyers stranded as contractors drag feet

Marketing Week

Poster buyers are concerned that no long-term site lists or ratecards are available from the major contractors, More O’Ferrall, Maiden Outdoor and Mills & Allen, for next year. All three are redesigning packages of sites after the Office of Fair Trading gave the go-ahead for Maiden to acquire British Transport Advertising. Maiden and MO’F are […]

Spotlight: Sun shines on new seekers

Marketing Week

In spite of the hottest summer this century, the young and affluent still preferred to take holidays abroad. Research indicates that tour firms must look beyond the price-sensitive beach sector to long haul and less developed areas of Europe t

US agencies take lead from British

Marketing Week

The US advertising industry is for once following the UK scene, adopting lessons learned by our agencies. Combined with a flurry of mergers, the moves are changing the face of US advertising. Tom O’Sullivan reports

No Title

Marketing Week

The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]

Griffin secures 2.5m Ronseal

Marketing Week

DIY company Ronseal has handed its 2.5m advertising business to Griffin Bacal. Griffin Bacal won the account last week in a five-way pitch, which included incumbent HHCL & Partners’ new Brasserie division.

Dunn leaves consumer scene for business post

Marketing Week

Steve Dunn, former marketing head of Mercury One-2-One and Pizza Hut, has quit consumer marketing for a business-to-business job. Dunn, who left Mercury One-2-One in March, has been hired by vehicle-leasing company Lease Plan. He will join next week as its commercial director, overseeing marketing, sales and customer service. Lease Plan, which is owned by […]

Get in with the inn crowd

Marketing Week

It used to be that a woman never visited a pub unless she was turning tricks or turning 90. But Babycham changed that, and now boozers are fast becoming female bastions

Bulpitt in line for top Lloyds role

Marketing Week

Lloyds Bank is understood to be on the verge of promoting Mike Bulpitt to director of marketing for its new Retail Financial Services Division, which starts up in the new year. Bulpitt, who is chief manager, marketing communications, is believed to be in line for the promotion as part of a complete overhaul of Lloyds’ […]