ITV to warn car firms on inflation

Marketing Week

ITV is to hold a second forum with car advertisers in September to discuss their concerns about TV airtime inflation . Car advertisers are likely to be told that they must move their airtime out of the overcrowded period after News at Ten and buy against other audiences such as women, instead of just ABC1 […]

England team to kick off range of toiletries

Marketing Week

Consumers will soon be able to enjoy a post-match bath with England football star David Platt through the launch of a range of Team England toiletries. Platt will unveil the products, which include aftershave, shampoo and conditioner, next week. They will be available at Boots the Chemist, Tesco and other major multiples. Team England products […]

Texas move forces exit of senior trio

Marketing Week

Texas Homecare, the DIY chain that was acquired by Sainsbury in January, is losing three marketing executives. Texas advertising controller Bob Cross, customer services manager Michael Dark and market research manager Maureen Mitchell will leave the company in December. The Texas chain is being integrated into Sainsbury’s Homebase, and the marketing function is moving to […]

Top priorities for Bottomley

Marketing Week

The cabinet swap between Stephen Dorrell and Virginia Bottomley is already producing fireworks, as each starts to dismantle or rebuild the other’s work. Dorrell, the new Health Secretary, is winning headlines such as The Observer’s “Patients put first as Bottomley junked”, while his replacement at Heritage is making new friends in the arts and media […]

UD man joins Drambuie to spearhead global push

Marketing Week

Drambuie is recruiting its first sales and marketing director. His main responsibility will be to push the brand in international markets. The company has appointed Michael Beamish to the post. He was previously external affairs director for United Distillers, where he devised strategies for the Duty Free operation. He also held roles in international sales […]

Nintendo UK marketing arm closes

Marketing Week

Troubled computer games firm Nintendo changed its UK distribution strategy for the sixth time in nine years last week when it scrapped its UK headquarters and axed 147 jobs. The Japanese company has ordered Nintendo UK to close its Fareham and Eastleigh offices and hand all sales, marketing and distribution responsibility to John Menzies subsidiary […]

Breaking the charmed circle

Marketing Week

I reckon the electricity industry should be nationalised. Or, more accurately, I reckon the electricity industry will nationalise itself. The early stages of conglomeration have started already, with Southern Electric of Alabama (swing low, sweet share-out) offering some 1bn for South Western Electricity, while Scottish Power puts a similar value on its offer for Manweb. […]

SATELLITE WATCH

Marketing Week

As an increasing number of satellite television homes opt for cable, a rush of cable-only channels is beginning to affect viewing loyalty

Nintendo plays a dangerous game

Marketing Week

When Nintendo Company’s managing director Howard Lincoln flew into London from Seattle ten days ago, few people knew the purpose of his visit. By the time he stepped back on the plane two days later it was clear he was not making a social call. Lincoln told startled staff that Nintendo UK was effectively closing. […]

Whitbread pins hopes on Heineken Export

Marketing Week

Whitbread is repositioning premium lager brand Heineken Export in a major advertising campaign that breaks this Friday. The new television and cinema campaign is the first since it dropped Stephen Fry’s “smooth talking bar steward” ads for Heineken Export (MW March 10). It is part of a 10m push to make Heineken Export into an […]

Nurofen bids to break into new outlets

Marketing Week

Crookes Healthcare has applied to the Medicines Control Agency for a licence to market its ibuprofen-based painkiller Nurofen in newsagents and supermarkets. The application comes three weeks after drug rival Galpharm International was awarded a licence to market the first over-the-counter ibuprofen-based analgesic, called Ibuprofen, outside pharmacies. Galpharm sales and marketing director Tim Michael says […]

No Title

Marketing Week

Despite reports of its imminent demise, “flexible friend” Access is back on TV this Friday with a new 2m advertising campaign. The ads, through Publicis, continue with the familiar Access and Money characters that have featured for the past 18 years. The commercials will run until October. They promote Access’ international use and feature Access […]

Nintendo plays a dangerous game

Marketing Week

When Nintendo Company’s managing director Howard Lincoln flew into London from Seattle ten days ago, few people knew the purpose of his visit. By the time he stepped back on the plane two days later it was clear he was not making a social call. Lincoln told startled staff that Nintendo UK was effectively closing. […]

Ikea’s marketing head quits after ten months

Marketing Week

Swedish home-furnishings chain Ikea has lost its head of marketing as it launches its first national brand-building TV campaign. Ikea is seeking a new head of UK marketing to replace marketing manager Herman Gewert who leaves the chain this month for “family reasons”. Gewert quits the post after ten months. He will take up the […]