BA finds ‘British’ is not best for corporate look

Marketing Week

British Airways has considered dropping the word “British” from its name as part of a forthcoming corporate redesign, according to industry sources. The “world’s favourite” airline is understood to have discussed a name change following research 18 months ago which showed perceptions of the brand were less favourable than before. As a result, BA briefed […]

Talking Pictures

Marketing Week

The traditional role of conference production companies is seriously under threat. With clients now producing a lot of their own graphics and specialist staging firms offering technical expertise, in many cases their position is being reduced

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Marketing Week

Samsonite is to launch a range of robust shoes for sale across Europe. The range, which covers 30 models for men and women, appeared for the first time at the recent GDS International Footwear Fair in Dsseldorf. Du Payrat & Associés has won the FF10m (1.3m) Chevignon clothing account following a three-month pitch involving a […]

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Marketing Week

The trouble began at some imprecise time in the early Seventies when customers disappeared and were replaced by consumers. The new breed of buyer was sovereign and stuffed full of rights. They were encouraged in this conceit by Marks & Spencer, which made a saintly virtue of giving them their money back – no questions […]

Talking Pictures

Marketing Week

The traditional role of conference production companies is seriously under threat. With clients now producing a lot of their own graphics and specialist staging firms offering technical expertise, in many cases their position is being reduced

Britvic raises Internet stakes with Tango site

Marketing Week

From next week, Internet surfers will be able to access an “anarchic” Tango site containing spoof details of salaries at parent company Britvic, a page dedicated to the pleasures of ferrets and an Apple Tango dating service. Britvic is putting 250,000 into developing the site, which it claims is the biggest investment to be put […]

Bypassing the first car insurer

Marketing Week

I was interested to read your car article “Fighting for cover” (MW September 29). However, as the first car insurance operator to advertise on TV in the Sixties, with the highest share of voice in the market in May this year and a market share of six per cent, I was concerned to see that […]