The Sunday Telegraph is understood to have sold an extra 70,000 copies following the launch of a voucher scheme with the Saturday Daily Telegraph on March 19. The Sunday Times, which copied the 80p for two deal with its Saturday sister title, is believed to have increased sales by 15,000. If the additional copies were […]
Reaction UK, owner of the product sampling vehicle Student Welcome Pack, is taking legal action against the National Union of Student Services for malicious falsehood following claims surrounding the launch of its rival sampling pack (MW March 17). Allied Domecq Retailing has appointed John Cavey, former vice-president of operations for Baskin-Robbins and Dunkin Donuts, as […]
Travellers on the information superhighway will soon be surfing under the influence of alcohol with the launch of Internet- linked bars and pubs. The UK’s first cyber pub, the “Six Bells”, opens next week in Cambridge and is a joint venture between Greene King and Internet provider CityScape. Plans for further Internet pubs are being […]
Thomas Cook is in disarray after two further top-level departures: commercial director Peter Shanks is joining rival Going Places and chief executive Christopher Rodrigues has been publicly ousted. Shanks will become purchasing director at Going Places, the retail division of Airtours. Rod Allerton, who was managing airline relations at Thomas Cook, is now acting commercial […]
Do please allow me to correct some figures about MAID’s on-line business information database which appeared in Sue Norris’s article (MW February 24). Our Researchline file of market reports add up to some 40,000, not 4,000. We do have 4,000 global sources of business news from leading newspapers, magazines, newswires and other media in Newsline, […]
BhS is reviewing the “It’s a Happening” advertising campaign launched through HHCL & Partners last August, and is likely to drop link personality Sylvester from a number of its TV advertisements. The Storehouse subsidiary’s marketing director Helena Packshaw will not confirm whether Sylvester will continue to front the ads. But she says: “We may drop […]
Barclays Bank Consumer Lending division is retreating from costly paper insert advertising with the launch of its first national direct response TV campaign for Mercantile Credit Personal Loans. Barclays Bank product manager John Hoyle says Barclays has been looking into media alternatives because the spiralling costs of paper are making inserts – the main element […]
EURO RSCG Wnek Gosper has created the first television campaign for the Royal Mint, which is launching a £2 coin to commemorate the 50th Anniversary of VE Day. The campaign, which breaks next week, positions the coin as a “small memento” of peace. The film features pigeons in Trafalgar Square, with a menacing dot on […]
GGK’s loss of the ú8m Skoda business puts a question mark over the future of the agency, whose parent company is already in receivership.
Barclays Bank Consumer Lending division is retreating from costly paper insert advertising with the launch of its first national direct response TV campaign for Mercantile Credit Personal Loans. Barclays Bank product manager John Hoyle says Barclays has been looking into media alternatives because the spiralling costs of paper are making inserts – the main element […]
GGK’s loss of the ú8m Skoda business puts a question mark over the future of the agency, whose parent company is already in receivership.
Shelter, the charity for the homeless, is seeking sponsorship from fmcg manufacturers and has created a dedicated business unit to develop a strategy to triple its income. “We were without a strategy. We have never gone to marketing managers with ideas for their brands but that’s the direction we are going. We have to run […]
Judging by the volume of editorial coverage, the growing number of dedicated magazines, and the proliferation of seminars and conferences devoted to the Internet it may surprise some to know that there are still only around 200,000 people in the UK with full access to the Net and 7.9 million users around the world. Yet […]
House of Fraser is to introduce rolling discounts on poor selling lines of its own-label clothing, amid fears that the chain could be taking the discounting route followed by rivals such as Debenhams. The chain of 48 department stores, including the Army & Navy and Dickens & Jones brands, has until now resisted discounting its […]
Food retailer Iceland has confirmed it is returning to its roots as a frozen food retailer after years spent building its fresh and ambient food range (MW last week). The repositioning includes the launch of 250 frozen food products this year and a ú10m order for upright freezers. Iceland will also appoint a new marketing […]