First Choice-owned Air 2000 is being relaunched and repositioned.It is the first major image change since the UK’s third-largest charter airline was founded in 1987. The move follows its parent company’s rebranding last year. First Choice was formerly Owner’s Abroad. “Instead of expecting dull food and re-runs of Ken Dodd programmes, we want people’s holidays […]
The UK exhibitions industry is attracting growing numbers of visitors and exhibitors – both domestic and international – according to figures just published by the Exhibition Industry Federation in its report, The UK Exhibition Industry – The Facts, Volume 7. The EIF’s research shows there were 10.3 million visitors to UK exhibitions in 1994, an […]
PepsiCo International restructures European management and sets up east and west divisions
With production companies already feeling the squeeze in staging and graphics production, another area in which they have traditionally been active – video production – is also facing change. Although video became a powerful tool in the Eighties, there are drawbacks to a programme on tape; it can be expensive to produce, it is very […]
The directive on broadcasting fails to understand the vital role advertising has to play in wealth creation. John Shannon explains why he believes it must not be hampered by Euro regulation
And finally. A big hello to the man in the green Rolls Royce who makes a nightly visit to a certain group of charming young ladies on Sloane Avenue. That comes from all the boys at Leo Burnett at their new offices, whose agency bar offers a wonderful view over the road and who know […]
Safeway is stoking the supermarket wars with the national launch of its ABC customer loyalty card. The scheme offers free products, services and third-party tie-ups to differentiate it from Tesco’s Clubcard. The chain will unveil the card nationally on October 23 under the banner “ABC – the card of choice” with a 7m marketing budget […]
George Pitcher says in “Publishing industry drives hard bargain with its novel approach” (MW October 6) that, following the ending of the Net Book Agreement, publishers “could rue the day they effectively passed pricing responsibility to the retailers”. Perhaps, but only if they also pass up what should be the continuing opportunity to brand their […]
NEWS Carlsberg-Tetley has cut its marketing department and made 25 redundancies across brand and trade marketing out of a total staff of 120, as predicted in Marketing Week last week.
The Newspaper Society has developed a marketing strategy for the regional press.
Dairy manufacturer Mller has consolidated its entire 6m UK advertising account into Team Saatchi after dropping its UK launch agency, Alliance. Team Saatchi will take over the advertising for all nine Mller brands from January. Mller managing director Ken Wood says the decision to shift its ad account was partly because the company needed a […]
Hot air balloon company Air 2 Air offers the ultimate day out for high-flyers. With 150 take-off sites nationwide, the company provides clients with the perfect atmosphere in which to float ideas.
With regard to Mary Lewis’ article on branding (MW September 21), I have been brand loyal to Lillets for some years now. The brand is definitely stronger, but then I was quite happy with it being smaller, and I think a lot of other people out there would agree with me. You can always recognise […]
GGK London is understood to be finalising merger talks with US agency Doner International, which wants to establish a broader base in the UK. A deal would end months of speculation about the fate of GGK, a one-time rising star of the advertising world which has been hit by a string of high-profile account losses. […]
Healthcare group Private Patients Plan is to launch a 30m marketing campaign this week. It is changing its name to PPP healthcare and shifting its focus from insurance to personal healthcare. The move puts it in direct competition with market leader Bupa and strengthens its position as number two in the 2bn private medical insurance […]