CALL TO ARMS

Marketing Week

It’s Britain’s second-largest advertiser, a company which just 11 years after privatisation has become a highly profitable international business with a market value of 24.5bn. Yet today BT faces unprecedented competition. Its core business – telephony – is under attack. And demand for a potentially lucrative new revenue stream – interactive multimedia services – remains […]

A quest for successful relations

Marketing Week

There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]

Mellors Reay stitches in 3m Burton

Marketing Week

Mellors Reay has won the 3m Burton Menswear account after a final pitch against Walsh Trott Chick Smith. The pitch in May included Mellors Reay, Walsh Trott, GGT and Butterfield Day Devito Hockney, but was reduced to two agencies three weeks ago. The chain is part of the Burton Group retail empire. Observers say the […]

BBH Lotto launch to go for greed

Marketing Week

UK Charity Lotteries, operator of Lukcy (sic) Lotto, is to highlight the size of winnings rather than its charitable associations in a new campaign from Bartle Bogle Hegarty, which is expected to break before the end of the year. Despite some public criticism over the recipients of National Lottery handouts, such as the Royal Opera […]

JFM switches back to Jazz FM

Marketing Week

Jazz station JFM 102.2 is to revert to the name Jazz FM, its parent Golden Rose Communications confirmed this week. The decision comes less than a year after the station renamed itself to win a broader audience. The move surprised agencies, which question the logic of the name change, also affecting North-West regional station JFM […]

Danone hands 19m to RSCG

Marketing Week

The Danone Group has completed the realignment of its estimated $30m (19m) European biscuit business by handing it to EURO RSCG. In the UK, the 5m Jacobs Bakeries account shifts to EURO RSCG Wnek Gosper out of McCann-Erickson. Danone’s UK brands include Twiglets, Club Biscuits and Ritz Crackers. EURO RSCG already holds the Danone biscuit […]

Illegal flyposters embarrass Coke

Marketing Week

Coca-Cola’s wholesome advertising image has been tarnished by its involvement in the shadowy world of flyposting. Embarrassed Coca-Cola officials have ordered a series of illegal flyposters to be torn down within the London area. They advertise Coca-Cola’s Fruitopia brand, which is sold as a pure, “new age” drink. The flyposters are identical to the psychedelic […]

EMAP Metro plans men’s glossy launch Total Sport

Marketing Week

EMAP Metro has confirmed its entry into the sports magazine market with the launch of Total Sport in November, as predicted in Marketing Week (March 31). The glossy men’s magazine will be edited by former Q editor Danny Kelly and will cover the main UK spectator sports. It will start as a bi-monthly, becoming a […]

VideoNet in new video on demand trial

Marketing Week

VideoNet, a new company set up to offer video on demand (VOD) services, this week confirmed that it plans to launch the UK’s second video on demand trial in the new year. Unlike BT’s interactive multimedia trials, which include VOD and which are due to launch in East Anglia next week, VideoNet plans to offer […]

Euro marketing head quits Reckitt

Marketing Week

The man responsible for re-organising Reckitt & Colman’s category management across Europe is leaving the company. Christian Ginebre, marketing and development director for Europe, will go in September: “to find a new challenge”.

NET GAINS

Marketing Week

If there is one area of computing that has been hyped more than any other over the past six months it is the Internet, or the World Wide Web. All forms of media have begun to discuss the growth and applications of the Internet, and so-called experts keep popping up and evangelising about its benefits […]

Way UB’s cookie crumbled

Marketing Week

I remember that we impertinent hacks of the industrial circuit of the late Eighties used to refer to the chairman of United Biscuits (UB), affectionately if not imaginatively, as Sir Hector MacBiscuit. I relay this insight into the sophisticated wit of that period only to illustrate the cosiness with which we approached this important area […]

Tourist board boss joins Scots bank

Marketing Week

Tim Hailey has been lured from his position as director of UK marketing at the Scottish Tourist Board to join the Bank of Scotland as director of product development. The newly created job involves overseeing a number of product managers who deal with areas such as savings, loans and mortgages. Hailey, who has been with […]

Benetton pursues strategy with more ‘shock’ ads

Marketing Week

Benetton is continuing its controversial marketing strategy with more “shock” advertisements, including one showing 1936 German Olympic competitors giving a Nazi salute alongside black-power supporters at the 1968 Olympics. The campaign has 20 executions and includes ads showing Christ’s crucifixion and a crying Madonna. It has already broken in the US, and various executions will […]