Top departure triggers restructure at Vax

Marketing Week

Vacuum specialist Vax is restructuring its marketing department after the departure of its head of international marketing, Alec Douglas. Douglas’ job will not be filled. Marketing director Kim Rawson says his position will be expanded to cover the international sector while former Rank Xerox managing director Julian Stretch has been appointed as director of international […]

EMAP shows its week spot for Network News

Marketing Week

Diary was a little bemused to see VNU Business Publication’s ad for its new weekly title Network News. Among all the predictable quotes from VNU publishers saying how wonderful Network News is, was one from a certain Tony Harris, managing director of EMAP Computing. As avid network press followers will no doubt know, EMAP Computing […]

TMD Carat scoops 20m News International work

Marketing Week

TMD Carat has won News International’s 20m centralised media buying account. TMD, the incumbent, picked up the business after pitching against the account’s other incumbent, The Media Factor, as well as Mediastar and BMP DDB Needham.

BA finds ‘British’ is not best for corporate look

Marketing Week

British Airways has considered dropping the word “British” from its name as part of a forthcoming corporate redesign, according to industry sources. The “world’s favourite” airline is understood to have discussed a name change following research 18 months ago which showed perceptions of the brand were less favourable than before. As a result, BA briefed […]

WORKING CAPITAL

Marketing Week

The UK exhibitions industry has long been over-shadowed by its German and Italian counterparts. Now the balance could be redressed as two major consortia battle for the right to help put London back on the map.

TMD Carat scoops 20m News International work

Marketing Week

TMD Carat has won News International’s 20m centralised media buying account. TMD, the incumbent, picked up the business after pitching against the account’s other incumbent, The Media Factor, as well as Mediastar and BMP DDB Needham.

BA finds ‘British’ is not best for corporate look

Marketing Week

British Airways has considered dropping the word “British” from its name as part of a forthcoming corporate redesign, according to industry sources. The “world’s favourite” airline is understood to have discussed a name change following research 18 months ago which showed perceptions of the brand were less favourable than before. As a result, BA briefed […]

Talking Pictures

Marketing Week

The traditional role of conference production companies is seriously under threat. With clients now producing a lot of their own graphics and specialist staging firms offering technical expertise, in many cases their position is being reduced

No Title

Marketing Week

Samsonite is to launch a range of robust shoes for sale across Europe. The range, which covers 30 models for men and women, appeared for the first time at the recent GDS International Footwear Fair in Dsseldorf. Du Payrat & Associés has won the FF10m (1.3m) Chevignon clothing account following a three-month pitch involving a […]

No Title

Marketing Week

The trouble began at some imprecise time in the early Seventies when customers disappeared and were replaced by consumers. The new breed of buyer was sovereign and stuffed full of rights. They were encouraged in this conceit by Marks & Spencer, which made a saintly virtue of giving them their money back – no questions […]

Talking Pictures

Marketing Week

The traditional role of conference production companies is seriously under threat. With clients now producing a lot of their own graphics and specialist staging firms offering technical expertise, in many cases their position is being reduced