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Marketing Week

Product placement (above) and bad language are the subjects of two TV commercials launched by the Independent Television Commission this week. The two commercials, which are part of the ITC’s attempt to explain its role to viewers, were created by Duckworth Finn Grubb Waters. Both the ads were directed by Andy Wilson, whose work includes […]

ICL moves into home market

Marketing Week

ICL is to make a ú25m launch into the pan-European consumer home entertainment market, using the brand heritage of its majority shareholder, Japanese giant Fujitsu.

Is appliance of science enough?

Marketing Week

British marketing isn’t what it used to be, says a recent article in the Economist. A series of misfortunes engulfing such Eighties bellwethers as Saatchi & Saatchi, Unilever and J Sainsbury has exposed them as City idols with feet of clay. It might seem nit-picking to question the misfortune afflicting J Sainsbury, which has seen […]

Mars’ media to stay at Zenith

Marketing Week

Zenith Media will not lose the Mars media buying business, despite Saatchi & Saatchi’s loss of the global and media strategy business, Mars confirmed this week. According to John Murray, staff officer (franchise) at Mars in the US: “There is no media buying review underway and we are not making any special evaluation of media […]

Pen is mightier than the phone

Marketing Week

Virginia Matthews’ jousting with the customer service industry (MW, February 17) elicited a few sympathetic groans here at The Cade Partnership. As an agency with a good deal of experience helping clients handle customer complaints, we are only too familiar with the “how may I help you?” brigade. Telephone helplines are a marvellous opportunity to […]

Life in Mars: Some facts

Marketing Week

* Frank Mars launched chocolate and nougat bar, Milky Way in the US in 1923. He gave his son Forrest Snr $50,000 and the foreign rights to market the brand, which was launched in the UK and renamed the Mars bar. It was produced at a factory in Slough from August 1932. A different product, […]

Holsten ends Tottenham sponsorships

Marketing Week

Holsten Distributors is axing its 12-year sponsorship of Tottenham Hotspurs football club at the end of the season, and could pull out of sponsorship altogether. The last deal the two companies signed nearly three years ago was worth ú1.9m over three years. Tottenham is expected to announce a replacement sponsor within the next few weeks. […]

Times should be a-changing

Marketing Week

It’s a mystery to me why you included a mention of Gay Times in your article “Rude Awakening” (MW February 10) about the distribution, sales and advertising revenue of soft-porn magazines. WH Smith tends to put our magazine on the top shelf, largely because of the ads we carry for telephone contact lines. However, many […]

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Marketing Week

Leagas Shafron Davis Ayer rolls out its first `original’ work for the Volkswagen-owned Seat this weekend. The agency secured the ú5m account last year after an extended pitch for the total pan-European business was won by Ayer Europe. The new campaign is designed to highlight Seat’s value-for-money image via an interplay between two characters: one, […]

Allied develops interactive pubs

Marketing Week

Allied Domecq has appointed new media specialist Curtis Hoy Beeston interactive (CHBi) to develop an interactive entertainment network for UK pubs. “Interactive media is now integral to our marketing plans,” says Allied Domecq Group media manager Patrick Burton. CHBi will develop an in-pub interactive entertainment system, known as Pub Net. Screens will be linked with […]

Golden Wonder posters banned

Marketing Week

Golden Wonder has been ordered to remove illegal flyposters for its Bandido tortilla crisp brand. The snack food giant launched a flyposting campaign through Tequila UK this year. It was intended to give its Bandidos snacks an underground, streetwise image. But Golden Wonder has now been ordered to remove some posters because they are being […]

Searching for an item that will boost your sales? Well, look no further than this country, because import regulations and increased demands for innovation are making the Far East less of a viable opti

Marketing Week

To the child with a dinosaur in his pocket or a Monster Munch decoration on her bike, the country of origin of a premium is of little interest. But to the marketer relying on that item to boost sales, and to the suppliers responsible for sourcing it, locating reliable, competitively-priced items is a daily concern. […]