Trio depart Mazda in UK restructure

Marketing Week

Three marketing managers have quit Mazda Cars UK as the company restructures following the departure of marketing director Jan Smith (MW April 28). The resignations came as the company formally decided to replace Smith. Managing director David Heslop has handled all marketing since Smith’s departure but has now appointed a headhunter to find a replacement. […]

Carlsberg ‘may sell joint venture stake’

Marketing Week

Carlsberg is likely to sell part of its 50 per cent stake in the Carlsberg-Tetley joint brewing venture and keep a minority share, according to stockbrokers James Capel. Analyst Julie Crampton says the most likely scenario is that either Whitbread or Bass will buy Allied Domecq’s 50 per cent share of Carlsberg-Tetley, plus a substantial […]

Separated by depth of their pockets

Marketing Week

Separated at birth: Adrian Birchall, chairman of the highly profitable Media Centre, and Brian Mawhinney, chairman of the less profitable, frankly, heavily in debt, Conservative Party. When not acting as the scourge of “loony left” Labour councils, Mawhinney spends his time trying to employ Maurice Saatchi. Birchall confines himself to attacking loony ITV media owners […]

Television’s sleeping booty

Marketing Week

With 18 channels in the offing, it seems there’s little left to screen. So why not show an actress asleep in a glass case? It’s cheap and, says the Serpentine Gallery, it’s art

BrandTrack: A focus on face cream

Marketing Week

This month BrandTrack examines the face cream and lotion sector. In a crowded and fragmented market, with a vast span of products and price points, product innovation forms an essential part of brand strategy

Kevin Morley resurfaces as the major player at Birkdale Group

Marketing Week

Kevin Morley has emerged as the largest shareholder and future non-executive chairman of the publicly quoted Birkdale Group. He previously held a 2.9 per cent stake in the group, which includes Leedex PR, Marketing Solutions and regional agency Brunning Advertising. Morley’s stake has been increased to 9.9 per cent – valued at 600,000 – and […]

Top Harrods position goes to US marketer

Marketing Week

Harrods is understood to have appointed a new group marketing director to replace Trevor Bell who left in May to become marketing director of retail group Facia (MW May 26). The group has recruited Nancy Spall, an American who previously developed the marketing strategy for the World League of American Football in the UK, and […]

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Marketing Week

The Butter Council is to wind up by the end of the year, citing the withdrawal of funding by UK milk producers. The Council, which was first set up in 1954, took the decision to fold after the UK’s Milk Development Council withdrew its support. Parcelforce has appointed Peter Wigglesworth as general manager marketing (UK). […]

Esberger accepts holding post at Spillers

Marketing Week

Simon Esberger is believed to have accepted a holding position within the Spillers group. The former Spillers UK marketing director is understood to have shifted to another position in the petfood company’s own label/ business-to-business division when it seemed in-evitable he would leave Dalgety. Esberger became acting managing director at Spillers in February (MW February […]

Euro channels plan joint marketing push

Marketing Week

Pan-European channels, including CNN, Eurosport, MTV and NBC Super Channel, are considering joint marketing initiatives to improve selling pan-European television to advertisers. Sales directors from the main channels meet at the offices of MTV Europe later today (Wed-nesday) to consider a number of options which could include a joint media conference, or even a joint […]

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Marketing Week

Bartle Bogle Hegarty has come up with its own version of an equal opportunities policy by creating ads that are equally good, indeed remarkably similar, to those of rival ad agencies. Alon Hochdorf, the Saatchi & Saatchi account director for Castlemaine XXXX, was straight on the blower to the Diary after seeing the new BBH […]

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Marketing Week

TV industry insiders believe the pace of terrestrial digital TV will be dictated by BSkyB when it launches its own digital satellite broadcasting next year… …Terrestrial broadcasters are understood to be in talks about developing digital receiver equipment so as not to rely on pay-TV technology controlled by Rupert Murdoch (Torin Douglas, page 17)… BSkyB’s […]

BT adds service with voicemail

Marketing Week

Telecoms giant BT will introduce voicemail for the home to encourage consumers to use the phone more often. BT has just finished filming a new ad featuring Bob Hoskins, which will air in the autumn. The ad introduces call minder – a telephone-answering service based at the local telephone exchange. The service, which costs 7 […]