Scottish vitamin company seeks buyer

Marketing Week

Scottish vitamin manufacturer du Natra is launching Daily Vits into major multiples across the UK this month, as it seeks a buyer for the brand. Its products have been test-marketed in Scotland over the past four months. The company has advertised the sale of the brands in Marketing Week. Du Natra director of marketing Paul […]

No Title

Marketing Week

Britannia is recruiting three senior marketers following a shake-up in the marketing department. The group is integrating marketing for its life company and building society. The moves follow Mike Kirsch’s appointment as head of group marketing. PepsiCo has launched 7-Up Ice Cola into the Netherlands and is considering introducing the product in the UK. The […]

No Title

Marketing Week

Classic FM succumbed to the romance of Valentine’s Day by posting just one copy of this 96-sheet ad in London’s Cromwell Road. The ad, which went up on Sunday night and came down again yesterday evening (Tuesday), was created by Bainsfair Sharkey Trott. Meanwhile, Classic will unveil a surprise for music lovers when the national […]

What a load of old bullocks

Marketing Week

In the week that a whinging Brit finally made it into space complaining of cold hands, it sems appropriate to note that the NASA space programme gave the world more than just Teflon technology. It also brought Space Food. On the NASA menu since Neil Armstrong took one small step for mankind in 1969, it […]

Radio widens its speech

Marketing Week

While the latest figures for speech radio are encouraging, it remains to be seen whether new stations will expand the market or simply compete for share.

Kingfisher searches for high-street chief

Marketing Week

Retail giant Kingfisher is to appoint a director for high-street operations to its main board, following a purge of senior directors this week. The new director will be responsible for Woolworths and Superdrug, Kingfisher’s high-street chains. Kingfisher says it has no timetable for the appointment as it is concentrating on its finals due out on […]

Boehringer puts drug test kit on market

Marketing Week

German drug giant Boehringer has launched a drug-test kit in the UK, which it is trying to make available over the counter. The kit, called Frontline, tests urine samples for traces of opiates, cocaine and cannabis. The products target people without medical training such as police, customs and immigration officers. A UK spokeswoman for Mannheim-based […]

Report slams European multimedia

Marketing Week

European marketers have just three years to develop multimedia applications and the information superhighway or become permanent followers, says management consultants Coopers & Lybrand. “It is a pretty serious situation,” says Hugh Jagger, partner at Coopers’ global telecommunications group. “If companies don’t act now, the same pattern will emerge as occurred with consumer electronics – […]

Mattel gears up to buy out Bluebird Toys

Marketing Week

Bluebird Toys, the British toy industry’s success story of re-cent years, is understood to be in line for a takeover by US giant Mattel. The timescale of the deal is unknown but Mattel is favoured suitor because it is in an aggressive acquisitive mood. Since 1993, it has bought toy companies Fisher-Price, Kransco and, most […]

ASA rules Mercury ad for Bonuscall `misleading’

Marketing Week

Mercury Communications has been rebuked by the Advertising Standards Authority for not revealing that its 25 per cent discount Bonuscall scheme is only applicable to business users spending more than £20,000 a month on calls. Mercury claims the calls ceiling is made clear to users before they make a commitment to the scheme. But the […]

Women file objections to sexy ads

Marketing Week

Sex in advertising is turning women off, according to research conducted for CIA Media Labs. Women are more than twice as likely than men to agree with the statement “ads make too much use of sex to sell their products”. Some 61 per cent of women questioned do not like campaigns that rely on overt […]

Rolling Rock recall after glass scare

Marketing Week

Beer brand Rolling Rock is being removed from supermarket and off-licence shelves following the discovery of small particles of glass in some bottles. Marketing director Mat-thew Street says: “We are withdrawing the product as a precautionary measure and conducting a full and rigorous investigation into the causes of this problem.” The bottles which may be […]