Healthcare agency Bates HealthCom has been awarded the 2m Savlon account from Zyma Healthcare. HealthCom won the account from one of the company’s two incumbent agencies, Mellors Reay & Partners. The other, Bartle Bogle Hegarty, did not pitch for the business. As well as Savlon, HealthCom will handle a series of planned launches from Zyma, […]
British Airways is understood to be considering a new corporate identity and livery, and design consultancy Newell & Sorrell is tipped to handle the multimillion pound task. The move comes amid growing concerns within the airline’s marketing department that its network of regional alliances is threatening the core identity. However, the design company will first […]
I refer to the article “Pack Knacks” (MW September 22). There are enough constraints and limitations put on designers in an attempt to bring them to heel, so why do design companies shoot themselves in the foot with a 13-point, uncreative plan? It’s the old chestnut: if you can develop the formula you will deliver […]
The Royal Bank of Scotland has abolished the position of director retail marketing, divided the responsibilities of the post and appointed a new director. The position had been held by Stan Comber since 1993, but he has retired early. His responsibilities have been taken over by former boss, Frank Kirwan, director retail banking. Stuart Sinclair […]
Eagle Star has appointed Prudential’s Mark Goodman to the senior position of international business development manager for its international life division. At Prudential, Goodman was life and investment director for its financial services division. Prior to that he was investment marketing manager at Eagle Star. Meanwhile, Prudential has confirmed Dominic Owens as head of advertising […]
With no advertising and no extra subscription fees, what are BSkyB and Disney getting out of the new channel?
D’Arcy Masius Benton & Bowles North America, hit by Kraft Food’s decision last month to dispose of its bakery interests, has this week left the company’s creative roster after 66 years.
David Benady may or may not be right about the economic costs/benefits of Tesco’s Clubcard in “Is Tesco’s trump card a long-term loser?” (MW September 29). However, Benady has completely missed the point in his assessment of the value of large quantities of data. This information is not collected to perpetuate the broad and arbitrary […]
The Media Centre has won the 7m media buying and planning account for Quaker Oats. The business moves from Young & Rubicam, following pitches between BBJ Media Services, CIA Medianetwork, BMP DDB Needham and Pattison Horswell Durden. CIA is believed to have been shortlisted for a second pitch against The Media Centre. Outgoing commercial director […]
Publishing giant Random House is appointing its first international marketing director to co-ordinate marketing overseas. The company has hired Dorling Kindersley’s head of marketing, Rosamund Wesson, as international marketing director. Wesson’s role will be to work with marketing departments in associated Random House companies in the US, Australia, South Africa and New Zealand and link […]
I am writing in response to your recent article “Safeway risks legal row over sales of baby milk” (MW September 8) in order to correct some inaccuracies. First, your caption under the Step-up ad claims that Baby Milk Action are seeking to ban follow-on milk products. They are, in fact, attempting to further restrict the […]
Hello! magazine this month launches a standalone fashion magazine to compete with Vogue and Elle’s coverage of the spring and autumn collections. The title, Hello! Haute Couture Fashion Special, follows the format of Spanish parent Hola!, which publishes four fashion specials a year. It will consist of in-depth coverage of the seasonal catwalk collections from […]
Discount retailing is about to hit our book stores but will it lead to a better deal for the literate layman?
British marketers can successfully innovate but too often their company culture means “they’ve never bloody well been asked”, according to Andrew Seth, former chief executive of Lever Brothers speaking at the Marketing Forum aboard the Canberra last week. Seth said consumer marketing and long-term brand viability are accorded a low priority. He claimed brand strategy […]
Simons Palmer Denton Clemmow & Johnson has confirmed that differences between the agency and two of its founders – creative directors Chris Palmer and Mark Denton – have been resolved.