Mitchell Patterson Aldred Mitchell has won a place on the Unilever agency roster for the ú2.5m account for Birds Eye Wall’s Healthy Options in the UK. The account was previously held by Unilever’s roster agency Ogilvy & Mather. The appointment of MPAM to Healthy Options marks a shift from Unilever’s use of large network agencies, […]
Rod Springett `s article “Global Seduction” (MW March 17) chose not to acknowledge the somewhat unique circumstances that have allowed the brands he highlighted as the best examples of global marketing success to reach such universality without going through an identity crisis in packaging or presentation. Coca-Cola, Marlboro and Levis were not conceived of as […]
A swift adoption pays dividends for a brand seeking a new home.
Agencies are predicting chaos in the national press market if News International’s newsprint supply crisis is not alleviated quickly, following its decision to reduce pagination in its titles last week. The paper crisis is understood to have been caused by NI’s failure to renegotiate a price with paper suppliers when its three-year supply deal ended […]
The future of club warehouses, once tipped to revolutionise UK shopping habits, is in doubt after operator Nurdin & Peacock pulled the plug on its Cargo Club format. The operator has sold its three club sites to Sainsbury’s for £45m. The chain will turn one into a supermarket, another into the Savacentre format and sell […]
Visa International has replaced its head of marketing following the retirement of Patrick Bowden earlier this year. Stephen Schapp has moved from the company’s Frankfurt office to take up the post of executive vice president for marketing in Europe, Middle East and Africa (EMEA). He will be based at Visa’s regional headquarters in London. Schapp […]
US jeans makers have sold their clothing on the back of images of the American dream. But London-based Pepe is trying to steal a march on its rivals by focusing on its Britishness with an angst-ridden advertising campaign to win the hearts and
After last year’s losses, ITV is taking steps to regain lost ground and win advertiser support.
Wella aims to halt the overall decline in the hairspray market by offering a holiday voucher promotion with cans of its Silvikrin hairspray. It will offer the ú100-off vouchers on cans of hairspray and mousse. The vouchers can be redeemed at more than 20 tour operators and there is no lower price limit for the […]
Shell seeks guarantee over costs in Don case In a statement Shell said it is applying to the court for security for costs in the event of Don losing the case.
Portland Holidays’ sophisticated database allows the tour operator to call up instantly its customers’ travel spend and favourite types of holiday so that everything from direct mail campaigns to one-off special offers can be personalised.
When customer loyalty is taken to the limit home shopping is the result, where consumers get what they want, when they want it – and often before they even realise they want it.
The Independent Television Commission has unveiled its long-awaited guidelines for football pools advertising on television. The first commercials may be screened as early as April 1. Littlewoods Pools is readying its television advertising drive and says it is prepared to go on air “at the soonest possible” date. Creative work for a new campaign is […]
Lego Toys will be the first sponsor of a pre-school television programme following a deal between Carlton UK Sales and CIA Medianetwork in which the Duplo brand will sponsor Tots TV. The Independent Television Commission says it will be monitoring the 15-week sponsorship. “The status of the sponsor’s relationship with the programme may be hard […]
PepsiCo has been forced to alter one of its ads to comply with TV watchdogs but is still fighting to air ads that ridicule rival Coke. The soft drinks maker has had to bow to the Broadcast Advertising Clearance Centre and change the Pepsi ads which start in the UK this week. The company had […]