Cable-only services on the increase

Marketing Week

A weather channel, horse racing channel and a new business and finance channel have joined the list of cable-exclusive services launching shortly in the UK. Cable sources confirm that Bloomberg Information Television’s The Racing Channel, backed by SIS – the company that transmits live racing coverage to Britain’s bookmakers – and The Weather Channel, backed […]

Filofax moots its first above-the-line account

Marketing Week

Filofax is considering appointing an advertising agency this autumn for its first above-the-line campaign. The push will launch a new range of personal organisers and mark the company’s 75th anniversary next year. Filofax’s marketing department has recently undergone a restructure. Newly appointed marketing controller Jill Pinnington says the planned 1m campaign, to be launched in […]

Swatch this space

Marketing Week

From a cherubic “Putti” designed by Vivienne Westwood to an Eastertide “Eggsdream”, Swatch launches more than 150 watch designs each year. The company – conceived by Swiss watch giant SMH in 1983 – manufactures 15 to 17 million watches a year. At the heart of this success story is its unique approach to direct marketing. […]

Airtours restructures marketing as director’s departure is denied

Marketing Week

Airtours Holidays has split its sales and marketing roles at board level as part of a company-wide restructure. The move follows a swathe of redundancies. Marketing director Richard Carrick will no longer be responsible for sales. The UK’s number-two tour operator says he will remain on the board of six with the title director of […]

Amra to move into radio sales

Marketing Week

Mediaserve moved a step closer to its goal of becoming the leading regional multimedia sales specialist this week after opting for a stake in Manchester-based Sales & Marketing Service (S&MS). The company, which owns Amra, the largest regional newspaper sales house, confirms it is taking a controlling interest in S&MS, which handles regional sales on […]

Maiden unveils results of major restructure

Marketing Week

Maiden Outdoor has retained British Transport Advertising’s senior management as part of a restructuring move following their merger. Maiden Group will comprise a roadside division headed by present group joint managing director Francis Goodwin, a transport division headed by Roger Fernley, former BTA managing director, and an operations division headed by Maiden’s other joint managing […]

Pepe in a spin over MTV ban

Marketing Week

Pepe Jeans is furious over a decision by MTV not to screen its latest commercial by Leagas Delaney, featuring a teenager being spun inside a tumble dryer. The company says it spent two months pushing to have the ad screened through MTV, which was only last week fined 15,000 for screening another Pepe Jeans commercial […]

Small But Perfectly Formed

Marketing Week

Gone are the bad old days of junk mail.” That statement by Bill Portlock, planning director at WWAV Rapp Collins, is echoed across the below-the-line industry. But it sometimes seems at odds with the facts, especially those showing that direct mail volumes continue to soar. According to the latest figures from the Direct Mail Information […]

McCann-Erickson chief to step down for European opportunity

Marketing Week

Mark Gault, managing director of McCann-Erickson, is understood to be leaving his post to take on a European role within the company. Gault was made managing director of the London agency after it was merged with HK McCann in August 1994, in a move which is said to have surprised some senior staff within the […]

No Title

Marketing Week

The direct marketing industry faces an uphill struggle in finding the right people. Even now, the aftermath of the recession is hampering the search for staff with two to three years experience. As Jo-Anne Walker finds out, many believe the

Amra to move into radio sales

Marketing Week

Mediaserve moved a step closer to its goal of becoming the leading regional multimedia sales specialist this week after opting for a stake in Manchester-based Sales & Marketing Service (S&MS). The company, which owns Amra, the largest regional newspaper sales house, confirms it is taking a controlling interest in S&MS, which handles regional sales on […]

Maiden unveils results of major restructure

Marketing Week

Maiden Outdoor has retained British Transport Advertising’s senior management as part of a restructuring move following their merger. Maiden Group will comprise a roadside division headed by present group joint managing director Francis Goodwin, a transport division headed by Roger Fernley, former BTA managing director, and an operations division headed by Maiden’s other joint managing […]

Pepe in a spin over MTV ban

Marketing Week

Pepe Jeans is furious over a decision by MTV not to screen its latest commercial by Leagas Delaney, featuring a teenager being spun inside a tumble dryer. The company says it spent two months pushing to have the ad screened through MTV, which was only last week fined 15,000 for screening another Pepe Jeans commercial […]