ITV is working hard to act as a network and its autumn schedule includes measures designed to combat the improved performance of the BBC
Marketing WeekWhat do rain and ITV commercial impacts have in common? We haven’t seen much of either recently. Unfair? Well, in ITV’s case there have been lots of impacts about but, crucially, not as many as in 1993 or 1994. The result of showing 14 year-on-year minuses out of the past 20 weeks (with another four […]