The Diary is often asked how he manages his glamorous lifestyle: the six-hour lunches; the Bolly; the exotic cruises. The answer is simple. He supplements his Marketing Week income with a little blackmail cash. Take this as a purely hypothetical scenario. Say The Diary had been on a cruise – aboard the Canberra, for example. […]
Allied Domecq Inns is launching an interactive entertainment network involving a fantasy football game sponsored by Carlsberg lager. The game, Fantasy Park, has been developed by interactive media agency CHBi. It enables customers to play fantasy football using a touchscreen linked to an interactive network, initially involving ten pubs connected via ISDN lines. Players use […]
The Diary allowed itself a little chuckle at the choice of Julia Carling to front the launch of Alan Sugar’s range of face creams and do-it-yourself facelift kits. Julia is the wife of English rugby captain, Will Carling, and has recently found herself to be the subject of much tabloid coverage following her husband’s alleged […]
I was very interested to read your article “Lessons to earn” (MWSeptember 8).Industry for Education Association (INDEA) has been established to provide a vital link between educators and commercial companies to help evaluate, monitor and balance the needs of education and the objectives of sponsors. The resources these companies provide are, in most cases, invaluable […]
Wrigley’s has taken its 3m Doublemint chewing gum account out of Abbott Mead Vickers.BBDO and into Devon-based through-the-line agency Bray Leino, the Bozell subsidiary that won its place on the roster in March. AMV.BBDO will continue to handle the flagship Spearmint business and has been briefed to prepare advertising for a secret project due to […]
D’Arcy Masius Benton & Bowles North America, hit by Kraft Food’s decision last month to dispose of its bakery interests, has this week left the company’s creative roster after 66 years.
Sony launches its 35m campaign for the PlayStation games machine this week, fighting for the ‘do or die’ Christmas market. Sharon Marshall gains exclusive access to the shoot, and assesses the company’s secret weapon
I was surprised at the gloomy picture that was painted about obtaining effective business-to-business records in the article on databases (MW September 29). Magazine publishers are one group who are responding to the market’s need for quality data. In addition, the problems raised in the article about identifying decision-makers and accessing up-to-date to satisfy the […]
The $40m (25m) European Union account to promote the nutritional benefits of olive oil has once again degenerated into farce, leaving agencies confused and angry. The EU shortlisted 85 European advertising agencies to pitch for the business, from an original list of more than 200. It is now inviting them to re-apply by October 20 […]
Macallan-Glenlivet marketing director Malcolm Watt made a surprise exit from the whisky maker last Friday. A company statement issued after his departure says: “During Watt’s service there has been a measurable improvement in sales performance. It has been agreed that because the company’s immediate priorities now require a different focus this provides Watt with an […]
Toys ‘R’ Us, the world’s largest toy retailer, is launching a loyalty card today (Wednesday) in UK stores. Next month the company will join forces with Visa to introduce a co-branded credit card. The card, called the Geoffrey Gold Card after the Giraffe character featured in the retailer’s last advertising campaign, is being offered to […]
The $40m (25m) European Union account to promote the nutritional benefits of olive oil has once again degenerated into farce, leaving agencies confused and angry. The EU shortlisted 85 European advertising agencies to pitch for the business, from an original list of more than 200. It is now inviting them to re-apply by October 20 […]
Two Dogs, the Australian alcoholic lemonade distributed in the UK by Merrydown and Whitbread, is planning to launch a triple-strength version. The move has angered consumer watchdogs anxious about its effects on young and under-age drinkers. The brand has an alcoholic strength of four per cent alcohol by volume. Duncan MacGillivray, managing director of Two […]
Toys ‘R’ Us, the world’s largest toy retailer, is launching a loyalty card today (Wednesday) in UK stores. Next month the company will join forces with Visa to introduce a co-branded credit card. The card, called the Geoffrey Gold Card after the Giraffe character featured in the retailer’s last advertising campaign, is being offered to […]
Forte’s search for a marketing director, a post which it created earlier this year, has ended with the appointment of Airtours Holidays marketing director Richard Carrick. Carrick’s appointment follows weeks of speculation that he was leaving Airtours which has just restructured its marketing department leaving Carrick no longer responsible for sales (MW last week). Carrick […]