Small But Perfectly Formed

Marketing Week

Gone are the bad old days of junk mail.” That statement by Bill Portlock, planning director at WWAV Rapp Collins, is echoed across the below-the-line industry. But it sometimes seems at odds with the facts, especially those showing that direct mail volumes continue to soar. According to the latest figures from the Direct Mail Information […]

Leo Burnett wins 18m United Biscuits Account

Marketing Week

United Biscuits has appointed Leo Burnett to handle its 18m centralised media buying and planning account. Burnett, incumbent agency on the 4m (Register-MEAL) McVitie’s business, pitched against BMP DDB Needham, Zenith Media and Optimedia, the incumbent on the 6.5m KP account. UB’s two other roster agencies, MediaCom and John Ayling & Associates, dropped out of […]

Homebase chief quits for Specsavers post

Marketing Week

Sainsbury-owned DIY retailer Homebase is losing its marketing director, Andrew Molle, who is leaving to join opticians chain Specsavers in a similar role. Molle leaves this week, and takes up the 120,000 a year position of marketing director in two weeks’ time. The opticians group, with an advertising budget of 7m, has been without a […]

Leo Burnett wins 18m United Biscuits Account

Marketing Week

United Biscuits has appointed Leo Burnett to handle its 18m centralised media buying and planning account. Burnett, incumbent agency on the 4m (Register-MEAL) McVitie’s business, pitched against BMP DDB Needham, Zenith Media and Optimedia, the incumbent on the 6.5m KP account. UB’s two other roster agencies, MediaCom and John Ayling & Associates, dropped out of […]

Amstrad unveils Ultima cut-price beauty range

Marketing Week

Electronics giant Amstrad launches a new division dedicated to beauty care called Ultima this week, selling face creams and a facial toning system. Plans for the new division were revealed exclusively in Marketing Week (July 7). At a press conference tomorrow (Thursday) Amstrad founder Alan Sugar will demonstrate the Ultima Face Care System and show […]

Eurotunnel puts future of tour arm in question

Marketing Week

Le Shuttle Holidays, the tour operator division of Eurotunnel, is understood to be reviewing its status as a separate unit within the company. Brochures for next year are not being produced. Le Shuttle Holidays launched its first brochures in December. They covered summer self-catering holidays and continental short-break and ski-drive programmes. At the time, former […]

Option One head denies GGT clash

Marketing Week

Bob Bayley, former chairman and chief executive of the GGT-owned Option One Group who left suddenly last week, has denied rumours that he was fired after clashing with GGT over the company’s future. Sources suggest GGT has been unhappy with the performance of below-the-line business Option One for about 18 months. GGT is said to […]

Sainsbury’s offers kids bags of help

Marketing Week

I was most disappointed – and extremely surprised – to read your article “Schools pan Sainsbury’s scheme” (MW September 22) commenting on the Sainsbury’s Schoolbags promotion. The view expressed by William Anderson (who, as far as we know, has never made any comment about the scheme to us) of the Schools Consortium appears to be […]

News Round-up

Marketing Week

Accountancy firm BDO Stoy Hayward has appointed integrated marketing communications consultancy Aspen Business Communications to manage a lead-generation programme following a three-way pitch. The Business Database from Yellow Pages now includes more business locations, increasing records to 1.7 million. Hooton Schofield and the production services division of The Computing Group have merged to create The […]

No Title

Marketing Week

As the public becomes increasingly design literate, packaging design needs to talk to potential customers. Even in ‘difficult’ product categories such as sanpro and condoms, packs are no longer afraid to declare their contents.

Publicis seals Euro push for US vitamins

Marketing Week

American Home Products (AHP) is understood to have handed its estimated 10m to 15m account for the pan-European launch of a new range of vitamins to Publicis. The range of vitamin supplements includes the US market leader Centrum. The appointment follows a review which also included Grey and Young & Rubicam’s healthcare subsidiary, Sudler & […]

Kingfisher calls pitch for 70m media business

Marketing Week

Kingfisher is reviewing its 70m media-buying account for its B&Q, Comet, Woolworths, Superdrug and Staples retailers. It will decide today (Wednesday) on a pitch list, but Mediastar, TMD Carat and incumbent Zenith are likely to be included. CIA Medianetwork has also been connected with the account. It is understood Mediastar has been trying to talk […]