Ailing Express to sack 220 staff

Marketing Week

United News & Media, owner of Express Newspapers, is to make 220 staff redundant by the end of the year. City analysts are speculating the redundancies are in longer term preparation for a sale of the ailing national newspaper group.

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Marketing Week

Lever Brothers is running ads on TV and in the women’s press next week to launch the Country Garden version of the fabric conditioner brand Comfort. Country Garden will replace its green bottle equivalent, Island Fresh – dropped because of poor sales. The ad campaign for Country Garden will focus on the emotional values attached […]

Asda marketing director ousted

Marketing Week

Asda’s marketing director Michael Fleming is leaving the company this week, just six months after taking up the post. It is understood he is leaving because his role has increasingly been taken over by Asda’s hands-on chief executive Archie Norman, and deputy chief executive Allan Leighton. Fleming was recruited from retail rival Somerfield after Leighton […]

French line bids to put wind in its sales

Marketing Week

French ferry company SNAT’s rebirth as SeaFrance will be the catalyst for the biggest structural change in the cross-channel market since Eurotunnel ran its first passenger train. SNAT is the cross-channel arm of French state railway SNCF. Its decision to go it alone marks the end of a 26-year Dover-Calais pooling arrangement or “marriage of […]

PepsiCo ceo quits for ‘mystery’ US position

Marketing Week

Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]

BOX OFFICE POLITICS

Marketing Week

Edgar Bronfman Jr, president of Canadian drinks company Seagram has a new hobby: Hollywood. On August 1, Seagram will close its $5.7bn deal to buy MCA, Universal Studios’ parent, from Matsushita of Japan. A family business which brings in $6bn a year selling alcohol, Seagram unarguably has deep pockets to fund Jr’s latest toy. It […]

HoF to launch TV drive for stores

Marketing Week

House of Fraser, the department store group, plans to launch its first corporate umbrella branding TV campaign at the end of the year. Marketing director Meg Gilmore says the proposed campaign, created by D’Arcy Masius Benton & Bowles, will focus on customer service in the same way as recent campaigns by supermarket chains. The group’s […]

Forte bolsters its brand marketing

Marketing Week

Forte is creating a new division to co-ordinate marketing across all its brands. The division, called Corporate Products, will be run by Nick Silk, former head of market ing for the company’s restaur-ant brands, Distinctive and Harvester. Silk’s brief is to “maximise relationship marketing” across the whole organisation, which includes the Travelodge and Forte Crest […]

PepsiCo ceo quits for ‘mystery’ US position

Marketing Week

Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]

JWT appointed to develop cable campaign strategy

Marketing Week

The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]

Why Kaye is down and out on his luck

Marketing Week

The Diary is a keen collector of Modern Art. Indeed, one cupboard in The Diary’s palatial basement flat is full of dead sheep and formaldehyde. Sorry, that should be “in” formaldehyde; there, that’s better. Anyway, keen as ever to be seen walking art’s glistening knife edge, The Diary has been thinking of stumping up some […]

Ex-Gaymer chief scoops Abbey post

Marketing Week

Former Gaymer marketing director Elaine Robinson has joined Abbey National as marketing director of its new general insurance arm. Robinson is talking to advertising agencies about running a separate ad account for the division, called Abbey National General Insurance (ANGI). ANGI, a joint venture between the bank and Commercial Union, launched last month under ANGI […]

JWT appointed to develop cable campaign strategy

Marketing Week

The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]