French line bids to put wind in its sales

Marketing Week

French ferry company SNAT’s rebirth as SeaFrance will be the catalyst for the biggest structural change in the cross-channel market since Eurotunnel ran its first passenger train. SNAT is the cross-channel arm of French state railway SNCF. Its decision to go it alone marks the end of a 26-year Dover-Calais pooling arrangement or “marriage of […]

PepsiCo ceo quits for ‘mystery’ US position

Marketing Week

Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]

BOX OFFICE POLITICS

Marketing Week

Edgar Bronfman Jr, president of Canadian drinks company Seagram has a new hobby: Hollywood. On August 1, Seagram will close its $5.7bn deal to buy MCA, Universal Studios’ parent, from Matsushita of Japan. A family business which brings in $6bn a year selling alcohol, Seagram unarguably has deep pockets to fund Jr’s latest toy. It […]

HoF to launch TV drive for stores

Marketing Week

House of Fraser, the department store group, plans to launch its first corporate umbrella branding TV campaign at the end of the year. Marketing director Meg Gilmore says the proposed campaign, created by D’Arcy Masius Benton & Bowles, will focus on customer service in the same way as recent campaigns by supermarket chains. The group’s […]

Forte bolsters its brand marketing

Marketing Week

Forte is creating a new division to co-ordinate marketing across all its brands. The division, called Corporate Products, will be run by Nick Silk, former head of market ing for the company’s restaur-ant brands, Distinctive and Harvester. Silk’s brief is to “maximise relationship marketing” across the whole organisation, which includes the Travelodge and Forte Crest […]

PepsiCo ceo quits for ‘mystery’ US position

Marketing Week

Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]

JWT appointed to develop cable campaign strategy

Marketing Week

The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]

Why Kaye is down and out on his luck

Marketing Week

The Diary is a keen collector of Modern Art. Indeed, one cupboard in The Diary’s palatial basement flat is full of dead sheep and formaldehyde. Sorry, that should be “in” formaldehyde; there, that’s better. Anyway, keen as ever to be seen walking art’s glistening knife edge, The Diary has been thinking of stumping up some […]

Ex-Gaymer chief scoops Abbey post

Marketing Week

Former Gaymer marketing director Elaine Robinson has joined Abbey National as marketing director of its new general insurance arm. Robinson is talking to advertising agencies about running a separate ad account for the division, called Abbey National General Insurance (ANGI). ANGI, a joint venture between the bank and Commercial Union, launched last month under ANGI […]

JWT appointed to develop cable campaign strategy

Marketing Week

The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]

Kwik Fit hires agency man for key post

Marketing Week

Kwik Fit is appointing the account director behind its “You can’t get better than a Kwik Fit fitter” strategy to run its marketing department. Paul Yole, who developed the strategy while working at Hall Advertising (until 1986), is taking the role of marketing director for Great Britain. He replaces group director of marketing Peter Holmes, […]

Guardian and US Wired ‘close to settling dispute’

Marketing Week

The Guardian and Wired Ventures, the US founders of Wired magazine, are understood to be close to resolving their dis-pute over the UK version of the magazine. Negotiations between Wired Ventures’ US president, Jane Metcalfe, and Guardian representatives are likely to lead to the scrapping of a second court hearing planned for this week. However, […]

No Title

Marketing Week

Procter & Gamble has sold its Blue Stratos male toiletries range to a private company called Parfums Bleu, which is backed by Guinness Mahon Development Capital.

BBH splits with 15m BSkyB

Marketing Week

Bartle Bogle Hegarty, which used film footage of Stalin in its 10m campaign for BSkyB, has split with the TV satellite company after only a year (MW June 17, 1994). BSkyB and BBH say the parting was amicable and that the needs of the client are now different to those defined during the pitch in […]