Extremely hazy chain of events

Marketing Week

Denise Porter is indeed leaving us to join J Walter Thompson, as you reported last week (MW September 15), but I’m afraid most of the other facts in your news story were woefully inaccurate. Considering that Porter was not even on the agency’s board (and head of media, not media director as reported), the chain […]

UAP strikes Foster’s Ice sponsorship deal

Marketing Week

The European premiere of Dead at 21, a twentysomething drama series produced by MTV starting on Bravo from October 13, is to be sponsored by Scottish Courage brand Foster’s Ice. It is one of two new sponsorship deals struck by the channel’s parent, United Artists Programming. UAP is placing a new emphasis on developing closer […]

ASA bans ‘big hits’ ad fro Atlantic 252 radio

Marketing Week

The Advertising Standards Authority has banned a poster advertisement for national commercial radio station Atlantic 252 after receiving more than 20 complaints. The poster depicts a stereo radio with two round, enlarged speakers above the copy: “Longwave radio has the biggest hits.” “Schoolboy humour” is how Atlantic 252 commercial director Andy Hawkins describes the advertisement. […]

TMD Carat holds on to 40m Abbey

Marketing Week

TMD Carat has retained the 40m Abbey National media buying and planning account after a three-way pitch, while Zenith Media is tipped to win Abbey National’s General Insurance business. TMD Carat pitched against Abbott Mead Vick-ers.BBDO and Mediastar in a statutory review headed by Abbey National marketing director Ambrose McGinn. BMP DDB Needham was invited […]

Asda battles against VAT

Marketing Week

Asda is taking on the Government with the launch of a campaign to have Value Added Tax removed from sanpro products such as tampons and sanitary towels. The chain will run a one-month promotion on the products at VAT-free prices starting from October 6. The promotion will be supported by point-of-sale material, advertising in stores […]

Asda lashes out at loyalty cards

Marketing Week

Asda trading director Tony Campbell has launched a scathing attack on the effectiveness of supermarket chains’ customer loyalty cards, fuelling speculation that Asda could halt its own card trials. The chain is running loyalty card schemes in 16 stores with two versions available. But Campbell, speaking at the Marketing Society last week, said he doubted […]

Cable-only services on the increase

Marketing Week

A weather channel, horse racing channel and a new business and finance channel have joined the list of cable-exclusive services launching shortly in the UK. Cable sources confirm that Bloomberg Information Television’s The Racing Channel, backed by SIS – the company that transmits live racing coverage to Britain’s bookmakers – and The Weather Channel, backed […]

Filofax moots its first above-the-line account

Marketing Week

Filofax is considering appointing an advertising agency this autumn for its first above-the-line campaign. The push will launch a new range of personal organisers and mark the company’s 75th anniversary next year. Filofax’s marketing department has recently undergone a restructure. Newly appointed marketing controller Jill Pinnington says the planned 1m campaign, to be launched in […]

Swatch this space

Marketing Week

From a cherubic “Putti” designed by Vivienne Westwood to an Eastertide “Eggsdream”, Swatch launches more than 150 watch designs each year. The company – conceived by Swiss watch giant SMH in 1983 – manufactures 15 to 17 million watches a year. At the heart of this success story is its unique approach to direct marketing. […]

Airtours restructures marketing as director’s departure is denied

Marketing Week

Airtours Holidays has split its sales and marketing roles at board level as part of a company-wide restructure. The move follows a swathe of redundancies. Marketing director Richard Carrick will no longer be responsible for sales. The UK’s number-two tour operator says he will remain on the board of six with the title director of […]