Penguin cuts a fine figure at 60

Marketing Week

The article about Penguin’s 60th anniversary (MW January 6) reported accurately on many of the promotion and publicity activities we will be undertaking to celebrate this year, but fared less well in its reporting of Penguin’s financial situation. The implication of the quoted figures is that, to use your reporter’s phrase, “investment in Penguin is […]

Lager sales slip by ‘ten per cent’

Marketing Week

Lager sales plummeted by ten per cent in value between 1989 and 1994, according to a new report from Mintel. The Market Intelligence report says there is little hope of lager sales growth returning to the levels of the Eighties. A fall in the number of young drinkers, growing competition from wine and the decline […]

Promotional Campaigns chief quits

Marketing Week

Keith Bantick, chairman and creative director of sales promotion business Promotional Campaigns, has resigned following a difference of opinion over the future of the company with parent group WPP. Bantick says the dispute arose over “philosophical differences” with WPP. He refused to comment further on the reason for his departure. The differences are thought to […]

RA offers extra London licence

Marketing Week

The Radio Authority has confirmed it will licence one more Greater London station. Previously, it said it would licence only three more local London stations. The rethink follows news of Melody Radio being transferred to a new frequency, from 104.9 to 105.4 MHz, on February 1. The RA has decided to licence Melody’s old FM […]

Lager sales slip by ‘ten per cent’

Marketing Week

Lager sales plummeted by ten per cent in value between 1989 and 1994, according to a new report from Mintel. The Market Intelligence report says there is little hope of lager sales growth returning to the levels of the Eighties. A fall in the number of young drinkers, growing competition from wine and the decline […]

Message for BT: It’s bad to bitch

Marketing Week

A BT employee experimented with a new form of service-led marketing, last week – racist and sexist abuse. The employee sent a letter to a customer who came from New Zealand addressing her “Cheeky Kiwi bitch” on a phone bill. What had the woman done to attract such behaviour? She had complained about a bill […]

A dose of aversion therapy

Marketing Week

Can media exposure to trivia about the thoughts and habits of the rich and famous bring on an attack of celebrity aversion syndrome (CAS), or is it just all in the mind?

Government overturns baby milk ban proposal

Marketing Week

A proposed ban on the advertising of manufactured baby milk has been abandoned by the Government. Regulations which were laid before Parliament this week allows the existing code of practice on advertising to continue. The new Infant Formula and Follow-on Formula Reg-ulations will allow the manufacturers of baby milk to continue advertising in baby care […]

Message for BT: It’s bad to bitch

Marketing Week

A BT employee experimented with a new form of service-led marketing, last week – racist and sexist abuse. The employee sent a letter to a customer who came from New Zealand addressing her “Cheeky Kiwi bitch” on a phone bill. What had the woman done to attract such behaviour? She had complained about a bill […]

Independent and LTA link for arts drive

Marketing Week

The Independent and London Transport Advertising have signed up as media partners in a major promotional campaign for the Institute of Contemporary Arts, which breaks on Friday. It is the latest in a series of aggressive reader promotions run by The Independent, which this week received confirmation of a fall in sales last month – […]

Government overturns baby milk ban proposal

Marketing Week

A proposed ban on the advertising of manufactured baby milk has been abandoned by the Government. Regulations which were laid before Parliament this week allows the existing code of practice on advertising to continue. The new Infant Formula and Follow-on Formula Reg-ulations will allow the manufacturers of baby milk to continue advertising in baby care […]

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Marketing Week

Mr Cadbury’s Parrot is to be unleashed yet again on the air-waves on January 23. The parrot, created by GGT, warns people to get to the Cadbury’s Mini Eggs `before the parrot does’. TEXT: