Many strands make light work

Marketing Week

Multimedia has transformed business presentations by allowing speakers to react to the emotional and intellectual needs of their audience. The only problem is knowing which application to choose.

Discount chain slams Levi’s

Marketing Week

Levi-Strauss UK has been slammed by Matalan, one of the UK’s largest discount clothes retailers, for operating a restrictive distribution policy which has reduced the chain’s Levi’s supplies to a “trickle”. Matalan, a membership club with 2.3 million members, has referred the case to the Office of Fair Trading. But the OFT has declined to […]

Signet reviews signal progress

Marketing Week

We were a little disappointed to read that our advertising review is the result of “lacklustre Christmas sales” in the article “Signet reviews its advertising” (MW January 20). This is not the case. Our advertising has been reviewed along with all other areas of marketing following Dianne Thompson’s appointment as marketing director in March last […]

Report gives a force impression

Marketing Week

In his article “BJA makes army a prime target” (MW December 9), Chris Boulding describes a study on the armed forces carried out by BJ Associates. The aim of the study is to assess the susceptibility to advertising of officers leaving the armed forces and to suggest mediums by which firms can exploit this potential […]

Ali sports firm drops Saatchi subsidiary

Marketing Week

Muhammed Ali is the latest contender to throw a knock-out punch at Saatchi & Saatchi. The sports shoe business Aero US, in which Ali has a majority holding, has dropped Saatchi subsidiary Wavelength Creative Marketing from its UK business. It originally linked up with the company to plan its sales and distribution in the UK. […]

Sainsbury’s in ú1m promotion

Marketing Week

Sainsbury’s is to launch a massive consumer promotion next week to mark the end of its 125th year, supported by £1m of television and press advertising, amid fears of a new supermarket price war. The month-long promotion will offer £1m of prizes, including 125 cars and 125 holidays, and special price reductions on selected products. […]

Importance of the individual

Marketing Week

With reference to the article “Turning the Cables” (MW, January 27) I felt it important to clarify the role of the CCN Group, and particularly its Mosaic Systems product, within the cable industry. Firstly, the article’s author is quite right in identifying the primary use of Mosaic as the prioritisation of areas for building and […]

BHO wins United Friendly account

Marketing Week

Banks Hoggins O’Shea is understood to have won the ú4m United Friendly Assurance account. BHO refuses to comment but industry sources say the agency has been picked to handle United’s largest advertising campaign to date.

Publishers threaten Asda over NBA

Marketing Week

Publishers are threatening to take legal action against Asda if it continues to violate the Net Book Agreement by discounting books in its supermarkets. The publishers, whose titles Asda has been selling at a £1 discount, are Transworld, Simon & Schuster, Penguin, Harper Collins, Pan, Little Brown and Arrow Paperbacks. It is understood that they […]

…while sister firm IMP bids to keep Pizza Hut business

Marketing Week

Sales promotion consultancy IMP is understood to be battling to save its Pizza Hut business, after Burger King awarded its ú23m pan-European through-the-line account to IMP and its parent D’Arcy Masius Benton & Bowles jointly. Industry sources say Burger King chose the DMB&B/IMP combination over rivals Saatchi & Saatchi and SP Lintas because of the […]

New media porn is a core subject

Marketing Week

Pornography, perhaps more than any other business, has benefited from the opportunities presented by emerging technologies and media fragmentation. Yet the recent fortunes of Penthouse magazine might lead one to believe the UK porn market is in decline. Penthouse is struggling to boost its circulation and so hold on to its franchise in the UK. […]