Coke director brands Pepsi Challenge a flop

Marketing Week

Coca-Cola UK marketing director George Bradt has publicly rubbished PepsiCo’s heavyweight Pepsi Challenge promotion as a flop, three months after its launch. Market research figures from Nielsen suggest Pepsi’s market share has fallen since the promotion started on May 1. The high-profile campaign includes TV ads, 2 million coupons and a roadshow covering 60 cities […]

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Marketing Week

Can anyone spot the odd one out from Mellors Reay, GGT, Butterfield Day Devito Hockney and Walsh Trott Chick Smith? All were on the pitch list for the 3m Burton Menswear account which Mellors Reay won; two of the agencies were created this year. But only one of them failed to turn up to the […]

C4 discloses its agenda for autumn

Marketing Week

Channel 4 this week launched what it claims is its strongest autumn schedule to date, with new investment in late night and daytime programming as well as new drama. Alan Bleasdale’s six-parter Jake’s Progress will be the channel’s flagship drama for the season. Channel 4 is also planning to put out a teenage soap from […]

Beware of acrimony over acronym

Marketing Week

The final word on Maurice Saatchi, his links with higher beings – most notably the Gods who inspired the Saatchi name – and what that name really stands for. For anybody who is confused at this point, please consult MW Diary July 21 and 28. Duncan Willoughby at Thomas Kean Advertising has blown any chance […]

Fads picks Arc for expanded account

Marketing Week

Arc Advertising has won the 3m account for home decorating chains Homestyle and Fads, owned by Boots subsidiary AG Stanley. Arc’s brief is to develop an integrated brand-building campaign for the chains. Both have seen their sales slide in the depressed home-decorating market. The marketing budget will be increased from last year’s 500,000. Television advertising […]

Radio acquisitions spark fears over sales power

Marketing Week

Advertisers and ad agencies are voicing their fears about the increasing concentration of commercial radio airtime sales following EMAP’s acquisition of Metro Radio Group and GWR’s purchase of Chiltern Radio. Agencies are briefing their clients about the possibility of Capital Radio controlling 65 per cent of local radio airtime sales through its sales house, Media […]

Duckworth wins 5m Abbey brief

Marketing Week

Abbey National is appointing Duckworth Finn Grubb Waters to handle an advertising blitz for its new general insurance arm. The account, believed to be worth 5m, is expected to increase substantially next year. A spokesman for Abbey National General Insurance (ANGI) says the new agency’s role will be to make the Abbey’s “bancassurance” services more […]

Flora in 6m Marathon sponsorship

Marketing Week

Flora has pledged to give The London Marathon unprecedented support after confirming plans on Monday to sponsor the event for the next three years in a 6m deal. It is the biggest sponsorship of the event to date. “Not all previous sponsors have been able to exploit the event,” says Andy Duncan, marketing controller, fats […]

Danone hands 19m to RSCG

Marketing Week

The Danone Group has completed the realignment of its estimated $30m (19m) European biscuit business by handing it to EURO RSCG. In the UK, the 5m Jacobs Bakeries account shifts to EURO RSCG Wnek Gosper out of McCann-Erickson. Danone’s UK brands include Twiglets, Club Biscuits and Ritz Crackers. EURO RSCG already holds the Danone biscuit […]

JFM switches back to Jazz FM

Marketing Week

Jazz station JFM 102.2 is to revert to the name Jazz FM, its parent Golden Rose Communications confirmed this week. The decision comes less than a year after the station renamed itself to win a broader audience. The move surprised agencies, which question the logic of the name change, also affecting North-West regional station JFM […]

BBH Lotto launch to go for greed

Marketing Week

UK Charity Lotteries, operator of Lukcy (sic) Lotto, is to highlight the size of winnings rather than its charitable associations in a new campaign from Bartle Bogle Hegarty, which is expected to break before the end of the year. Despite some public criticism over the recipients of National Lottery handouts, such as the Royal Opera […]

Mellors Reay stitches in 3m Burton

Marketing Week

Mellors Reay has won the 3m Burton Menswear account after a final pitch against Walsh Trott Chick Smith. The pitch in May included Mellors Reay, Walsh Trott, GGT and Butterfield Day Devito Hockney, but was reduced to two agencies three weeks ago. The chain is part of the Burton Group retail empire. Observers say the […]

A quest for successful relations

Marketing Week

There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]