Virgin makes direct moves

Marketing Week

Virgin Atlantic has moved its below-the-line account out of MDBW and into KLP and increased its budget by 20 per cent. Virgin Atlantic marketing manager Alison Copus says it moved out of the agency it has been with for two years because “We are facing an increasingly competitive environment and we thought we needed some […]

Mars’ Maltesers bar to bite into Crunchie

Marketing Week

Mars is planning to launch a Maltesers bar to compete with Cadbury’s Crunchie, according to industry sources. The company has been dogged in recent years by its failure to produce new products and this would be a significant brand extension for the privately-owned confectionery giant, although Mars will not comment on its plans. Mars introduced […]

ITV pins hopes on drama serials

Marketing Week

ITV is pinning its hopes for a ratings recovery on its long-running drama serials. It is also planning future programming to help it attract more 16 to 34-year-old viewers, the group that advertisers and agencies have been most concerned about. The new controller of network drama Nick Elliott, who joined ITV from the BBC in […]

Too much sex ‘turns off’ readers of women’s mags

Marketing Week

It’s official: there’s too much sex in women’s magazines. Forty-six per cent of women agree sex coverage is excessive. Only 24 per cent disagreed and a further 20 per cent were indifferent, according to CIA MediaLab’s latest Sensor survey. Even among the traditionally more liberal 15 to 24-year-old age group, 33 per cent believed there […]

Marketers urged to use multimedia

Marketing Week

Traditional broadcast thinking applied to new media is obsolete – in the future, dialogue will build brands, marketing directors will be told this week. In a so-called “white paper” from new media communications specialist AKQA, marketers are advised to ignore claims by some traditional media owners that only their media can build brands. “That’s a […]

Anchor md pulls out of own-label job

Marketing Week

Anchor Foods managing director Fernando Guerra is to remain with the company despite accepting a similar job at own-label manufacturer FE Barber. According to sources, the surprise U-turn was made after Anchor offered Guerra more favourable terms to stay. Barber, which is owned by Hobsons, announced in May that Guerra would join the company from […]

Commercial stations – particularly Classic FM – have established their medium’s credibility. Now the sales houses need to do some catching up

Marketing Week

The apparent boom for radio continues as illustrated by the latest revenue and audience figures published by Rajar. Commercial radio during the second quarter of 1995 took a little more than a half share of radio listening – 50.1 per cent. This figure has been reached after a period of steady and sustained growth. Two […]

Airtours puts 15m of kids’ hols on offer

Marketing Week

Britain’s second biggest tour operator, Airtours Holidays, unveils 15m of free or cut-price children’s holidays with this week’s launch of its summer brochures. The package, promoted as “Extra Special”, includes new lowest price guarantees and two new brands of holidays, Suncenters and Sunclubs, plus pre-bookable duty-free and airline seats. It brings together existing initiatives, with […]

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Marketing Week

Robbie Williams, teen idol and former Take That popster, is to appear in a series of advertisements for Pepsi – dressed as a woman. The teenage heart-throb will appear on posters for Pepsi’s 7-Up Light dressed in a woman’s wig, bikini bottoms and stilettos. Pepsi is hoping his appearance will appeal to the 7-Up target […]

Cellnet avoids phones in 10m push

Marketing Week

Mobile phone network provider Cellnet has unveiled details of its new 10m campaign through Abbott Mead Vickers.BBDO, which was revealed in Marketing Week (MW August 18). At the same time, Cellnet is trying to distance itself from widespread customer confusion over how mobile phone contracts work by rewriting its literature along the guidelines set down […]

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Marketing Week

Advertising for Ford’s new large passenger car, the Galaxy, breaks tomorrow (Thursday). The push, by Young & Rubicam, makes reference to first-class air travel, emphasising its roomy interior. Account director Paul Venn says that it seeks to avoid presenting the car as “a ‘Mum’s taxi’ or a leisure vehicle”. An initial teaser campaign includes two […]

Lunn Poly to enter travel voucher fray

Marketing Week

Lunn Poly is planning to join the 400m consumer travel voucher market, dominated by Thomas Cook and Going Places. The travel agency aims to become market leader in travel vouchers within two years. The vouchers are redeemable at travel agents or through Lunn Poly’s national booking centre. Four newly designed denominations will be available at […]

Nintendo in crisis account talks with JWT

Marketing Week

Nintendo and J Walter Thompson are in crisis talks this week about who will handle the computer games giant’s ad account. JWT is understood to be angered at the decision to plough this year’s budget into trade marketing instead of ad support (MW last week). It is also said to be unwilling to continue the […]

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Marketing Week

The International Wool Secretariat is launching its first global advertising for the Woolmark this Friday in a 35m multimedia campaign through Abbott Mead Vickers.BBDO. Friends Provident is understood to have shortlisted agencies for the launch next year of an execution-only insurance sales service over the phone. The insurance company’s 4.5m (Register-MEAL) advertising account is held […]

Team player’s courage to succeed

Marketing Week

Scottish Courage marketing director John Nicolson faces a testing time in the months ahead, but those who have worked with him reckon he is more than up to the task. One source says: “He’s one of the best team players around although it’s always clear that he leads the team. When you meet him he […]