Public dislike `intrusive’ TV sponsorship

Marketing Week

Broadcast sponsors pursue ever more intricate and longer sponsorship credit sequences at their peril, according to research published next week by The Sponsorship Research Company. Viewers believe a sponsor’s “intrusion” should be kept at a minimum and pains should be taken to guard against credits resembling conventional advertising, the findings show. Criticism was levelled at […]

Premier Waters pours out premium own-label brand

Marketing Week

Premier Waters, distributor of Evian and Volvic still mineral waters, is launching a premium own-label water in the face of increasing price pressure in the UK bottled water market. The new water, available in both still and sparkling varieties, will be offered to multiple retailers as an own-label brand. It will be offered to independents […]

Many strands make light work

Marketing Week

Multimedia has transformed business presentations by allowing speakers to react to the emotional and intellectual needs of their audience. The only problem is knowing which application to choose.

Discount chain slams Levi’s

Marketing Week

Levi-Strauss UK has been slammed by Matalan, one of the UK’s largest discount clothes retailers, for operating a restrictive distribution policy which has reduced the chain’s Levi’s supplies to a “trickle”. Matalan, a membership club with 2.3 million members, has referred the case to the Office of Fair Trading. But the OFT has declined to […]

IPA wants consolidated BARB figures dropped

Marketing Week

The Institute of Practitioners in Advertising is proposing that the next BARB contract drops consolidated viewing figures as part of wide-ranging changes to the way that media research is collected. The IPA wants to take advantage of the new contracts being negotiated for BARB and the NRS at the end of the year. It believes […]

Ali sports firm drops Saatchi subsidiary

Marketing Week

Muhammed Ali is the latest contender to throw a knock-out punch at Saatchi & Saatchi. The sports shoe business Aero US, in which Ali has a majority holding, has dropped Saatchi subsidiary Wavelength Creative Marketing from its UK business. It originally linked up with the company to plan its sales and distribution in the UK. […]

MD Foods picks

Marketing Week

MD Foods, the Danish-owned UK dairy products company which markets Lurpak butter in this country, has appointed David Whitehouse marketing director. Whitehouse joins from Tesco, where he was buying controller for the shaving sector and men’s toiletries. Before Tesco he was a marketing manager at Eden Vale. Whitehouse will report to MD’s managing director, sales […]

HHCL wins ú10m National Savings from McCann

Marketing Week

Howell Henry Chaldecott Lury has snatched the ú10m National Savings account from McCann-Erickson. National Savings confirmed this week that HHCL had beaten competition from a shortlist that included the incumbent, DFSD Bozell and Publicis.

Heineken in ú2m Rugby Cup deal

Marketing Week

ITV has struck a ú2m sponsorship deal with Heineken to sponsor its coverage of this summer’s Rugby World Cup – the first network ITV deal where the same company sponsors the programme and the event.

MD Foods picks

Marketing Week

MD Foods, the Danish-owned UK dairy products company which markets Lurpak butter in this country, has appointed David Whitehouse marketing director. Whitehouse joins from Tesco, where he was buying controller for the shaving sector and men’s toiletries. Before Tesco he was a marketing manager at Eden Vale. Whitehouse will report to MD’s managing director, sales […]

Pavarotti unveils men’s perfume

Marketing Week

Luciano Pavarotti is about to release “an orchestration of emotions” in the shape of a new perfume range for men, due on Harrods’ shelves in April. The Italian opera star plans to follow up the launch of his Luciano Pavarotti Parfum for Men with a series of bath products in June and a women’s perfume […]