Anyone who has ever had to address an audience of marketers – particularly after they’ve had a good lunch – will be familiar with that sudden, terrifying question: “How am I going to keep this lot awake for the next 45 minutes?” Business people are no different to anyone else. No matter how interested they […]
Agency press buyers are planning to get tough with magazine publishers, following the release of the January-June ABCs. Agencies are concerned that titles such as Vogue, which plans to increase its ratecard by ten per cent next year, have not raised their circulations enough to justify the increases. Vogue’s January-June ABCs were almost static year-on-year […]
ITV is to hold a second forum with car advertisers in September to discuss their concerns about TV airtime inflation . Car advertisers are likely to be told that they must move their airtime out of the overcrowded period after News at Ten and buy against other audiences such as women, instead of just ABC1 […]
Oil giant Texaco has appointed its first worldwide marketing co-ordinator to develop global marketing strategies. Helen Clark has been transferred from her position as Texaco’s brand development manager in the UK to take up the new role based in New York. The move comes as Texaco unveils initiatives to develop its forecourt retail sites, an […]
Pharmaceutical giant, Bayer is to reclaim the sales and distribution of its Alka-Seltzer brand in the UK from Warner Wellcome starting next January as predicted in Marketing Week (December 16, 1994). Warner Wellcome product manager Nick Wall says the details of this transfer have not yet been finalised but adds that the advertising and marketing […]
Consumers will soon be able to enjoy a post-match bath with England football star David Platt through the launch of a range of Team England toiletries. Platt will unveil the products, which include aftershave, shampoo and conditioner, next week. They will be available at Boots the Chemist, Tesco and other major multiples. Team England products […]
A global brand needs to be able to cross language as well as trade barriers. “Coca-Cola” is internationally recognised, and the “McDonald’s” name is more famous than Jesus Christ, we are told. But up-and-coming US beer Miller Genuine Draft has fallen victim to its own conceit. In signing a brewing and distribution deal with Japanese […]
Denim giant Wrangler is seeking two marketing chiefs for its UK and European operations. Sue Childer, UK marketing manager, left last week after three years at the company to join Champion Sports in Barcelona. She had been in charge of Wrangler’s UK marketing since October last year, when the UK sales and marketing director role […]
Whitbread is repositioning premium lager brand Heineken Export in a major advertising campaign that breaks this Friday. The new television and cinema campaign is the first since it dropped Stephen Fry’s “smooth talking bar steward” ads for Heineken Export (MW March 10). It is part of a 10m push to make Heineken Export into an […]
Condé Nast and NatMags have moved into the contract magazine market.
The poster industry is braced for a round of takeovers following the Office of Fair Trading’s decision to allow Maiden Outdoor to buy British Transport Advertising. The OFT no longer regards outdoor as a collection of different sized markets, but accepts Maiden’s arguments that it is one whole market. The acquisition gives Maiden 36 per […]
Despite reports of its imminent demise, “flexible friend” Access is back on TV this Friday with a new 2m advertising campaign. The ads, through Publicis, continue with the familiar Access and Money characters that have featured for the past 18 years. The commercials will run until October. They promote Access’ international use and feature Access […]
Texaco marketing co-ordinator Helen Clark says: “We can’t put a Pizza Hut on it unless we own the site.” It seems a bizarre concern for a petrol company but sums up the dilemma facing Texaco, which is taking full management control of its retail sites in a move to maximise profits and forge a string […]
Now that Guinness has firmly closed the closet door on its gay ad campaign (needless to say after the horse has bolted), the Diary can suggest another idea to net the pink pound. Two weeks ago Marketing Week revealed that SP Lintas had tossed the Glenryck Pilchards account back into the new business river. Whichever […]
ITV is to hold a second forum with car advertisers in September to discuss their concerns about TV airtime inflation . Car advertisers are likely to be told that they must move their airtime out of the overcrowded period after News at Ten and buy against other audiences such as women, instead of just ABC1 […]