Toyota GB is seeking a new marketing director following the promotion of Graham Smith to managing director. Smith’s promotion takes effect from January but the company is beginning its search now. His promotion was triggered by managing director Trevor Taylor becoming chairman of Toyota GB and chief executive officer at Inchcape Toyota Motors. The marque […]
National Savings is ditching the Larson advertising campaign developed by McCann-Erickson in a radical 8m relaunch of the Government department. The new campaign through HHCL & Partners will focus almost entirely on direct response ads in national newspapers and TV. Ad sites will be promoted as “virtual shops”. The work forms part of a 20m […]
City analysts believe Laura Ashley is about to hive off its manufacturing operation. Laura Ashley chief executive Ann Iverson is expected to unveil the company’s long-term plans tomorrow (Thursday), together with the company’s interim results. NatWest Securities analyst Sean Eddie says Iverson’s bias towards retailing is reflected in the four resignations over the past three […]
The real media news is often buried because journalists are far more interested in outrageous, but relatively unimportant people – mentioning no names.
Three times the number of anticipated calls were received in response to Commercial Union’s London’s Burning sponsorship, Granada/LWT has revealed. It is the first time a response number has been included on-air as part of a TV sponsorship. As well as sponsorship credits, CU branding is shown at the end of each episode inviting viewers […]
Brand owners are calling for ever more sophistication from their designers. Sophie McKenzie reports on consultancies that have created very different techniques to tackle the same problem – tired packaging
Senior management at the Lintas group of agencies are in conflict over the future structure of the business. Staff at SP Lintas, whose chairman is Anthony Simonds-Gooding, were told last week that the agency would merge with Lintas i, the agency created when Lintas Worldwide bought Kevin Morley Marketing in June (MW June 2). Its […]
US food giant Mars is understood to be beefing up its product development arm in an attempt to repair its reputation for being sluggish in launching new products. Industry sources say Mars is planning a number of appointments this area. The company refuses to comment, other than to say it is always looking at new […]
EMAP has restructured its enlarged Emap Radio Group after completing its acquisition of the Metro Radio Group last week. Metro Radio Group sales and marketing director Maurice Dobson becomes Emap Radio Group sales and marketing director. Metro Group finance director Eric Lawrence has joined the Emap Radio board. Emap Radio chief executive Tim Schoonmaker takes […]
Miss Selfridge is launching a range of lifestyle products next month and will broaden its clothing range in an effort to boost sales. The retail chain’s poor performance pulled Sears womenswear profits down by more than 90 per cent in the first half of the year. Chief executive Liam Strong confirms the chain is launching […]
Carlsberg-Tetley (C-T) is poised to announce a round of redundancies in its marketing department as part of the strategic review undertaken by acting marketing director Doug Scott. It is believed Scott will pare down the marketing department, chopping brand roles and streamlining the ales and lager divisions. Observers believe the cuts will be “substantial” and […]
RSA Advertising is being restructured and relaunched under the name Cinema Media in an attempt to make it more “product focused”. The move comes three years after the cinema sales operation was bought by Schroeder Ventures from its former owner Rank. “It has become apparent that you can’t build a brand on three letters that […]
Retail entertainment has come a long way from its Seventies supermarkets and piped muzak image. Sean Brierley investigates the growing medium and weighs up the pros and cons for retailers and uneasy brand owners alike
Coca-Cola GB is about to hand over its entire 6m UK sports sponsorship promotion business to IMP. Coca-Cola refused to comment as Marketing Week went to press, but sources say its roster sales promotion agency IMP will be confirmed as the victor of a four-way pitch against FKB, KLM and Tequila. An announcement about the […]
Bass Brewers is spending 10m on a relaunch of its Worthington ale brand as it fights rival bitter brands John Smith and Tetley. The brewer has ordered a new creative direction for its Worthington Best Bitter brand, removing its advertising account from Bates Dorland and handing it to roster agency WCRS. Bass intends to ditch […]