Johnson & Johnson is merging two of its UK operations to increase efficiency and cut costs. Belgium-based Janssen Pharmacy Division, wholly-owned by Johnson & Johnson, is to merge with Centra Healthcare.
Having recognised the need for branding and pack harmonisation across Europe, Unilever briefed UK consultancy Springpoint to devise a new ‘personality’ for its Captain Iglo range. But, as Sophie McKenzie reports, the agency had to adapt the de
Terry Skelding Managing director Illuma
As terrestrial TV channels struggle to combat airtime inflation, some industry observers are arguing that the ITC should liberalise their remit
IBM is boosting the European marketing team at its ailing PC Company by poaching an advertising guru from rival Compaq. Mark Rosen, former head of advertising at Compaq, has joined IBM’s European headquarters in Paris. He becomes director of communications and takes control of PC advertising across Europe, the Middle East and Africa. Rosen will […]
RSA Advertising is being restructured and relaunched under the name Cinema Media in an attempt to make it more “product focused”. The move comes three years after the cinema sales operation was bought by Schroeder Ventures from its former owner Rank. “It has become apparent that you can’t build a brand on three letters that […]
Coca-Cola GB is about to hand over its entire 6m UK sports sponsorship promotion business to IMP. Coca-Cola refused to comment as Marketing Week went to press, but sources say its roster sales promotion agency IMP will be confirmed as the victor of a four-way pitch against FKB, KLM and Tequila. An announcement about the […]
A new education voucher scheme created by Sainsbury’s has been slammed as exploitative. Some schools are boycotting the scheme claiming it is labour intensive and of no educational value. The School Bags scheme was launched three weeks ago with the supermarket chain claiming it would contribute 7m to the school education system. Customers re-using carrier […]
Further to your article “Flagging fortunes of tour operators” (MW September 15), I would like to add that there are some specialist tour operators such as Argo Holidays (Greece and Cyprus) that provide quality holidays, at realistic prices, which meet the requirements of discerning holidaymakers. Argo Holidays does not sell – in volume terms – […]
The globalisation of brands is more than just a name-swopping exercise – it helps products to bestow more consistent values. The danger comes when the quest for tidiness defies business logic.
Telephone classified directory FreePages is moving its 7m advertising account out of Chiat/Day and into Manifesto, more than doubling the agency’s billings. Manifesto, which started up two years ago, won the business after a pitch against a number of unnamed agencies. The win brings the value of the agency business to about 12m. FreePages is […]
The Hub, a new full-service agency, is being launched this week by former SP Lintas board director Sam Rudder and Marek Grabowski, previously a creative director at Batey Ads Singapore. The start-up, based in West London, is described by its founders as “a digital agency”. It has been structured around a permanent staff of six […]
City analysts believe Laura Ashley is about to hive off its manufacturing operation. Laura Ashley chief executive Ann Iverson is expected to unveil the company’s long-term plans tomorrow (Thursday), together with the company’s interim results. NatWest Securities analyst Sean Eddie says Iverson’s bias towards retailing is reflected in the four resignations over the past three […]
The actor playing the man from Del Monte was recently told to hang up his Panama hat and white suit because he was considered to be too old for the role. In its search for a successor, Del Monte considered following the lead of coffee company Kenco and hiring a woman to roam the world […]
Ogilvy & Mather has won the $50m (33m) worldwide corporate branding account for Eastman Kodak (MW April 7) adding to the $15m (9.