Danes force pace of change at Carlsberg

Marketing Week

When the UK marriage of Carlsberg and Tetley was completed in December 1992 there were three key players at the new company who gave the impression that the then Allied-Lyons held the upper hand. Last week, Liz Morgan, marketing director and the only surviving member of the triumvirate, left the beer company. She has been […]

Persil share recovers from Power disaster

Marketing Week

Battle-scarred laundry detergent brand Persil has increased its market share for the first time in more than a year after it ditched clothes-digesting Persil Power and replaced it with New Generation Persil. According to Nielsen Scan track, Lever Brother’s Persil brand has increased its overall share (by volume) of the laundry detergents market from 20.6 […]

Airport retail market ‘to reach 1bn’

Marketing Week

The UK airport retail market will reach 1bn by value before the European Commission abolishes duty-free and tax-free sales in June 1999, says a new report by Mintel. In the past four years, the duty-free and tax-free sales market has risen by 62 per cent to 630m, representing 0.4 per cent of total retail sales. […]

Drink in hand and a bun in the oven

Marketing Week

The Diary has made a mental note to steer well clear of Virgin Energy. Just weeks after cavorting with Richard Branson on a giant bed and claiming that the drink had aphrodisiac properties, Pamela Anderson has fallen pregnant. It’s known that Anderson was sent a few crates of the stuff. Perhaps it would have been […]

BACC forces Whitbread to rethink TV ads for Flowers

Marketing Week

Whitbread’s plan to reposition its Flowers Original cask ale through TV advertising has run into trouble with the Broadcast Advertising Clearance Centre. Whitbread had intended to use the tag-line “a damn fine ale”, but this was rejected by the BACC, which deemed “damn” to be a swear word. Instead, Whitbread is considering changing the line […]

No Title

Marketing Week

Dry dog food brand Bakers Complete makes its television debut with a 1.5m push, breaking next week. The ad, created by Burkitt Edwards Martin, features dogs shopping and its hero is “Higgins”, who leaves a supermarket on a skateboard clutching a packet of Bakers. Dog lovers will be pleased to know “Higgins” is the son […]

Wella dives into Baywatch deal

Marketing Week

Haircare company Wella has won the race to sponsor ITV’s top-rated Baywatch programme for its brand Wella ShockWaves. The deal, worth 750,000, will begin on September 23, for a 25-week run, across the ITV network. It is the first TV sponsorship by Wella, and ITV’s first sponsorship deal for a foreign-made programme. The Wella ShockWaves […]

Cannes awards top prize to LH-S

Marketing Week

Against a background of sustained booing and whistling, the president of the Cannes International Advertising Festival jury, Frank Lowe, presented the Agency of the Year award to Lowe Howard-Spink of London, part of the Lowe Group of which he is chairman and chief executive. It was the culmination of a bad night for Lowe. The […]

Body Shop hunts marketing chief

Marketing Week

The Body Shop is searching for an external candidate for the new post of marketing director. It has temporarily moved chairman Gordon Roddick to the role after restructuring its marketing department. The new marketing director will have a seat on the company’s main board. The Body Shop is also intending to appoint up to seven […]

Iverson marks the return of the ‘feminine’ touch

Marketing Week

Ann Iverson was tipped last year to take up the helm at Laura Ashley. It seemed just the sort of challenge she would rise to – a high-profile brand with great intrinsic qualities, but one going through problems and in need of a new direction. Instead, Iverson, 51, left her position as chief executive of […]

Signet signs three-strong team

Marketing Week

Jewellery retailer the Signet Group has created the post of marketing controller at its chains H Samuel and Ernest Jones, and has made three appointments. Signet UK marketing director Dianne Thompson says the appointments complete plans to set up an effective marketing structure at the troubled retail group. The two chains are being relaunched following […]

finders keepers

Marketing Week

Recent research shows loyalty schemes are on the increase but, as Sophie MacKenzie reports, they need careful planning to fulfil a company’s requirements

Atari rearms for autumn battle

Marketing Week

Computer games company Atari is revamping its image and releasing 70 new titles in the UK in an eleventh hour bid to capture market share from its big budget rivals, Sony and Sega. European marketing manager Jean Michel says the company will release 20 new games in the UK by September and another 30 by […]