Nicolson’s task is no small beer

Marketing Week

It’s not been easy for John Nicolson, these past two years as group marketing director at Courage. Shortly before he arrived from Birds Eye Wall’s, it became apparent that Courage was on the block. Not only did he have to juggle with shrinking marketing budgets as margins were fattened for sale, but his own fate […]

Virgin launches new soft drinks…

Marketing Week

The Virgin Cola Company is to launch direct rivals to PepsiCo’s 7-Up and Britvic’s Tango next month, called Virgin Lips. Virgin is working with its partner Cott Europe to launch orange and lemon-and-lime flavoured carbonated soft drinks under the new brand name. Packaged in fluorescent orange and green cans with the slogan “Can to mouth […]

Airtours puts 15m of kids’ hols on offer

Marketing Week

Britain’s second biggest tour operator, Airtours Holidays, unveils 15m of free or cut-price children’s holidays with this week’s launch of its summer brochures. The package, promoted as “Extra Special”, includes new lowest price guarantees and two new brands of holidays, Suncenters and Sunclubs, plus pre-bookable duty-free and airline seats. It brings together existing initiatives, with […]

Commercial stations – particularly Classic FM – have established their medium’s credibility. Now the sales houses need to do some catching up

Marketing Week

The apparent boom for radio continues as illustrated by the latest revenue and audience figures published by Rajar. Commercial radio during the second quarter of 1995 took a little more than a half share of radio listening – 50.1 per cent. This figure has been reached after a period of steady and sustained growth. Two […]

Anchor md pulls out of own-label job

Marketing Week

Anchor Foods managing director Fernando Guerra is to remain with the company despite accepting a similar job at own-label manufacturer FE Barber. According to sources, the surprise U-turn was made after Anchor offered Guerra more favourable terms to stay. Barber, which is owned by Hobsons, announced in May that Guerra would join the company from […]

Marketers urged to use multimedia

Marketing Week

Traditional broadcast thinking applied to new media is obsolete – in the future, dialogue will build brands, marketing directors will be told this week. In a so-called “white paper” from new media communications specialist AKQA, marketers are advised to ignore claims by some traditional media owners that only their media can build brands. “That’s a […]

Too much sex ‘turns off’ readers of women’s mags

Marketing Week

It’s official: there’s too much sex in women’s magazines. Forty-six per cent of women agree sex coverage is excessive. Only 24 per cent disagreed and a further 20 per cent were indifferent, according to CIA MediaLab’s latest Sensor survey. Even among the traditionally more liberal 15 to 24-year-old age group, 33 per cent believed there […]

ITV pins hopes on drama serials

Marketing Week

ITV is pinning its hopes for a ratings recovery on its long-running drama serials. It is also planning future programming to help it attract more 16 to 34-year-old viewers, the group that advertisers and agencies have been most concerned about. The new controller of network drama Nick Elliott, who joined ITV from the BBC in […]

Cosmo clings to top slot just ahead of Marie Claire

Marketing Week

Cosmopolitan has just held onto the top spot in the latest round of ABCs after posting a circulation figure 1,022 copies ahead of Marie Claire. Marie Claire publishing director Heather Love claims the title will take the number-one slot in the July-December ABCs. Cosmopolitan posted a circulation of 456,131 for January-June 1995, a 9.5 per […]

Nike adopts Dobbie as ad manager

Marketing Week

Sports shoe giant Nike is taking on its account director at UK ad agency Simons Palmer Denton Clemmow & Johnson as its new advertising manager. Claire Dobbie replaces Tony Hill who left in July to join Leeds agency Poulter (MW July 7). Dobbie has been at Simons Palmer for three years, working on the Nike […]

Dell lures marketing directors from rivals

Marketing Week

Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals. Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division. Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director for Dell Corporate. Batterton was […]

Agencies come down to earth

Marketing Week

A study by Grey International reveals a shift towards more realistic ads across Europe. John Shannon argues this represents a change in attitude rather than an advertising fad

ABTA victim of airline’s collapse

Marketing Week

Travel agent watchdog the Association of British Travel Agents (ABTA) found itself a victim of an airline collapse last week. The industry trade association had booked 120 seats for its annual conference in South Africa next month, with start-up Avia Airlines. The airline went into liquidation two weeks ago, only three months after its launch. […]

Carlton drafts in Laser director

Marketing Week

Carlton UK Sales is appointing ex-Laser chief Jane Stewart as a consultant, signalling a new battle between London’s ITV sales houses. Stewart is on a contract to work two days a week, prompting agency speculation that she has been hired to brief Carlton about the inner workings of Laser’s sales operation. “She knows where the […]