BIG GIRLS’ BROWSE

Marketing Week

Despite the huge success of glossies, publishers are under threat on a number of fronts. And, as Paul McCann reports, they must diversify into other media to guarantee their future

Faith in the privet economy

Marketing Week

Privatise the State and there’ll be no taxes. But with a free market, how are we to be made safe from Americanisation? Raise the privet hedges and despatch bridge parties

WPP results expected to reveal 48m profits

Marketing Week

WPP Group, the world’s largest marketing services organisation, is expected to turn in pre-tax profits of over 48m – an increase of more than a third – when it announces its interim results tomorrow (Thursday). The figure is towards the upper end of City expectations and compares with 36.2m during the previous six months to […]

Can generic ads spread the word?

Marketing Week

The decision to scrap the Butter Council signals the end of its generic ad campaign. Is this a short-sighted aberration or does it prove that industry-wide initiatives simply don’t work?

CARRY ON SCREENING

Marketing Week

With a fifth of all TV ads now carrying a response device, DRTV has become a key part of many firms’ marketing. But there are golden rules to follow, warns David Reed

QUALITY SEAT

Marketing Week

From the apparently boundless largesse of Eighties’ corporate hospitality, today’s marketers are seeking quality events for quality guests. Martin Croft finds out why

No Title

Marketing Week

Halfords, the Boots-owned retail chain, has centralised its claimed 10m account into Publicis, taking the bulk of the business out of WCRS. Publicis handled only the garage servicing and parts operations worth just under 2m (Register-MEAL) while the main automotive and cycles retail account at WCRS was worth 6m (Register-MEAL). Media buying will remain with […]

Give and receive with Trust FM

Marketing Week

With the proliferation of commercial radio, many people will not notice the arrival of a new player. But Trust FM has just won a one-month licence to broadcast across North East Surrey with a difference – all advertising revenue is going to The Children’s Trust charity. So far, Burger King will be feeding the station […]

5m First Direct is up for review

Marketing Week

First Direct, Midland Bank’s telephone banking subsidiary, is reviewing its 5m account out of Chiat/Day. The bank has shortlisted WCRS, Duckworth Finn Grubb Waters and Simons Palmer Denton Clemmow & Johnson. Chiat/Day has not been asked to repitch but its grip on the 13.3m (Register-MEAL) Midland Bank account is thought to be secure. Recent industry […]

ADVALUE: VIEWPOINT

Marketing Week

George Marcall Group sales and marketing director Airtours The advent of one of the greatest technological feats this century is worth applauding.

Microsoft funds Times give-away

Marketing Week

The Times will be given away free on Thursday (August 23) when for one day only it will more than double its print run to 1.5 million thanks to Microsoft, which is underwriting the estimated 300,000-plus cost. Thursday’s edition of The Times will include a supplement to mark the launch of Microsoft’s Windows 95 software. […]

Which route for women’s mags?

Marketing Week

Will it be Marie Claire or Cosmo, Glenda Bailey or Mandi Norwood sitting pretty when the next set of ABCs are published? The question of performance, in every sense of the word, is one that has the nation’s media columns in thrall where women’s magazines are concerned. Behind the glitzy headlines and the Amazonian power […]

Ariston’s no-grills marketing

Marketing Week

Giuliano Gnagnatti, the man behind the Ariston washing machine advertisements featuring a bonking couple, is busy working on other ways of getting the most out of your white goods. His company, Merloni Domestic Appliances, has come up with a series of recipes ranging from Oriental Sea Bass to pasta dishes. The vital ingredient every time […]

Sony signs up boxing ‘Prince’

Marketing Week

Boxing star “Prince” Naseem Hamed is about to sign a six-figure advertising and sponsorship deal with Sony to support the launch of its PlayStation games machine. The flamboyant World Boxing Council international super bantam-weight champion asked his brother to conduct negotiations with Sony. His brother confirms negotiations are underway, but adds: “We are still at […]