Atari hires Walsh Trott for Jaguar

Marketing Week

Atari is believed to have hired Walsh Trott Chick Smith to promote its 64-bit superconsole Jaguar game. But the two parties are still haggling over budgets for what could be a pan-European programme expected to be worth more than 3m. The games company says it will make no announcement until early September when it will […]

Catering for prawn losers

Marketing Week

EC bureaucrats have smelt something fishy going on in the Icelandic prawn market and ruled that crustacea entering the EC must be issued with their own passports

Comet shake-up to halt decline

Marketing Week

Comet, the Kingfisher-owned electrical retailer, has demoted its managing director to commercial director as part of a radical board-level shake-up aimed at halting its decline. Brent Wilkinson will become commercial director this week. He will have overall responsibility for buying and marketing. The position of managing director will not be filled, and commercial director Peter […]

Agencies forced to break taboos

Marketing Week

In the second of a series of articles examining the effects of the harsh conditions of the Nineties for agencies and clients alike, Sharon Marshall asks whether agencies are being pushed too far. Saatchi & Saatchi’s proposed use of a porn actress in a pastiche of a pornographic film for a future Castlemaine XXXX ad […]

Norwood named as Cosmo editor

Marketing Week

The National Magazine Company has ignored the fears of a number of advertisers and its American owners by appointing Mandi Norwood as editor of Cosmopolitan. Norwood’s appointment is known to have caused concern among a number of fashion houses because they are worried by the sexually explicit nat ure of her present magazine, Company. NatMags […]

Illegal flyposters embarrass Coke

Marketing Week

Coca-Cola’s wholesome advertising image has been tarnished by its involvement in the shadowy world of flyposting. Embarrassed Coca-Cola officials have ordered a series of illegal flyposters to be torn down within the London area. They advertise Coca-Cola’s Fruitopia brand, which is sold as a pure, “new age” drink. The flyposters are identical to the psychedelic […]

Build a safety net before jumping

Marketing Week

Many people connected to the Internet do not consider the safety of their data and this fact has been played on successfully by the media in recent months. Headlines such as “Computer experts see hackers gaining an upper hand in fight over security” in a recent edition of the Wall Street Journal, have led many […]

Asda leaves Fleming speechless

Marketing Week

The Diary can reveal that it was not just Michael Fleming who was caught out by the turn of events last week which saw his rather sudden departure from Asda. Fleming was lined up to speak at the Marketing Society’s retail conference in September but the society received an apologetic call from the supermarket chain […]

Agencies chase 17m Royal Mail

Marketing Week

The Royal Mail is believed to be putting its 17m media buying account up for a statutory review when the Media Centre’s three-year contract runs out at the end of October. Agencies keen to pitch for the business alongside the Media Centre include the media departments of the full-service agencies which pitched unsuccessfully for the […]

Benetton pursues strategy with more ‘shock’ ads

Marketing Week

Benetton is continuing its controversial marketing strategy with more “shock” advertisements, including one showing 1936 German Olympic competitors giving a Nazi salute alongside black-power supporters at the 1968 Olympics. The campaign has 20 executions and includes ads showing Christ’s crucifixion and a crying Madonna. It has already broken in the US, and various executions will […]

Way UB’s cookie crumbled

Marketing Week

I remember that we impertinent hacks of the industrial circuit of the late Eighties used to refer to the chairman of United Biscuits (UB), affectionately if not imaginatively, as Sir Hector MacBiscuit. I relay this insight into the sophisticated wit of that period only to illustrate the cosiness with which we approached this important area […]

NET GAINS

Marketing Week

If there is one area of computing that has been hyped more than any other over the past six months it is the Internet, or the World Wide Web. All forms of media have begun to discuss the growth and applications of the Internet, and so-called experts keep popping up and evangelising about its benefits […]

VideoNet in new video on demand trial

Marketing Week

VideoNet, a new company set up to offer video on demand (VOD) services, this week confirmed that it plans to launch the UK’s second video on demand trial in the new year. Unlike BT’s interactive multimedia trials, which include VOD and which are due to launch in East Anglia next week, VideoNet plans to offer […]