Cider and soft drink producer Merrydown is losing its second marketing chief, only three months after signing a marketing and distribution deal with Whitbread. Merrydown marketing manager Deborah Merrens, who is head of the marketing department, is leaving to join Eurotunnel as a marketing manager. The distribution deal, which begins next week, allows Whitbread to […]
Universal Communications and Motive, the Bartle Bogle Hegarty media dependant, have each been awarded 4m of media buying business. Motive has picked up the media buying and plan ning business for health care insurer Private Patients Plan. It is its first piece of business since it was launched by BBH in June. Optimedia and Zenith […]
English Heritage is understood to have shortlisted Leagas Delaney, J Walter Thompson, Saatchi & Saatchi and GGT for its account. Ronseal is believed to be talking to agencies about its 2m account at HHCL & Partners. No one at the company was available for comment. Oddbins, the off licence chain, is understood to be seeking […]
English Heritage is understood to have shortlisted Leagas Delaney, J Walter Thompson, Saatchi & Saatchi and GGT for its account. Ronseal is believed to be talking to agencies about its 2m account at HHCL & Partners. No one at the company was available for comment. Oddbins, the off licence chain, is understood to be seeking […]
In the second of a series of articles examining the effects of the harsh conditions of the Nineties for agencies and clients alike, Sharon Marshall asks whether agencies are being pushed too far. Saatchi & Saatchi’s proposed use of a porn actress in a pastiche of a pornographic film for a future Castlemaine XXXX ad […]
Many people connected to the Internet do not consider the safety of their data and this fact has been played on successfully by the media in recent months. Headlines such as “Computer experts see hackers gaining an upper hand in fight over security” in a recent edition of the Wall Street Journal, have led many […]
UK Internet Societyhttp://info.isoc.org Virgin Atlantic http://www.demon.co.uk/atlantic Aeronethttp://www.demon.co.
Atari is believed to have hired Walsh Trott Chick Smith to promote its 64-bit superconsole Jaguar game. But the two parties are still haggling over budgets for what could be a pan-European programme expected to be worth more than 3m. The games company says it will make no announcement until early September when it will […]
EC bureaucrats have smelt something fishy going on in the Icelandic prawn market and ruled that crustacea entering the EC must be issued with their own passports
Comet, the Kingfisher-owned electrical retailer, has demoted its managing director to commercial director as part of a radical board-level shake-up aimed at halting its decline. Brent Wilkinson will become commercial director this week. He will have overall responsibility for buying and marketing. The position of managing director will not be filled, and commercial director Peter […]
In the second of a series of articles examining the effects of the harsh conditions of the Nineties for agencies and clients alike, Sharon Marshall asks whether agencies are being pushed too far. Saatchi & Saatchi’s proposed use of a porn actress in a pastiche of a pornographic film for a future Castlemaine XXXX ad […]
The National Magazine Company has ignored the fears of a number of advertisers and its American owners by appointing Mandi Norwood as editor of Cosmopolitan. Norwood’s appointment is known to have caused concern among a number of fashion houses because they are worried by the sexually explicit nat ure of her present magazine, Company. NatMags […]
Coca-Cola’s wholesome advertising image has been tarnished by its involvement in the shadowy world of flyposting. Embarrassed Coca-Cola officials have ordered a series of illegal flyposters to be torn down within the London area. They advertise Coca-Cola’s Fruitopia brand, which is sold as a pure, “new age” drink. The flyposters are identical to the psychedelic […]
Many people connected to the Internet do not consider the safety of their data and this fact has been played on successfully by the media in recent months. Headlines such as “Computer experts see hackers gaining an upper hand in fight over security” in a recent edition of the Wall Street Journal, have led many […]
The Diary can reveal that it was not just Michael Fleming who was caught out by the turn of events last week which saw his rather sudden departure from Asda. Fleming was lined up to speak at the Marketing Society’s retail conference in September but the society received an apologetic call from the supermarket chain […]