Radio audience growth slows

Marketing Week

Commercial radio consolidated its audience gains of the past two years between October and December, despite a continued decline in all radio (including the BBC) weekly reach, according to Rajar data published this week. All commercial radio’s weekly reach rose year-on-year to 60 per cent of all UK adults (57 per cent), although its 49 […]

…as Maurice woos Conservative Party

Marketing Week

Maurice Saatchi’s continuing association with the highest echelons of the Tory party was confirmed yesterday when he was seen visiting 12 Downing Street – the office of the Government chief whip. Speculation has been rife in political circles that the New Saatchi Agency will spirit the Conservative account away from Saatchi & Saatchi. The Conservative […]

Bench-marks of daily life

Marketing Week

After years of decay in stuffy courtrooms, judges have been let loose on an unsuspecting public. In the supermarket, on the tube, at the football match – is nowhere sacred?

With designs on changing minds

Marketing Week

The story on npd, “Boxing clever” (MW January 20), says “Designers are united in a plea for more rigorously defined and executed research.” It quotes Mark Wickens as saying “Most designers hate research because they think it screws up their pack designs.” If designers took a more positive attitude towards research they would realise it […]

Hillyer moves to Golden Wonder post

Marketing Week

Golden Wonder has appointed its first marketing director – hot snacks director Tony Hillyer. Hillyer joined Golden Wonder last year from Bass, where he was new product development director (MW June 26) and had been responsible for the relaunch of Tango. His brief at the food firm was to take responsibility for the commercial development […]

Lay down arms and co-operate

Marketing Week

The cover story “Vying for Promotion” (MW January 6) resurrected the long fought battle between manufacturers and retailers. I would like to add a new approach to the power war where “manufacturers pay and retailers benefit” – co-operation. Millions of pounds are spent building retail brand images and many retailers now see themselves as brands […]

No Title

Marketing Week

A Carat Research survey says that 90 per cent of advertisers are against total deregulation of commercial airtime and 70 per cent believe an increase in commercial minutage would increase advertising clutter. The companies surveyed represented 25 per cent of total TV expenditure. Reuters and Fox Television are to develop a TV news service in […]

Outdoor goes from strength to strength

Marketing Week

Outdoor advertising is enjoying a strong first quarter and, if demand continues, is on course to increase by 13 per cent in 1995, according to Concord’s first Outdoor Rates Monitor of the year. Panel prices are up an average of 16.8 per cent year-on-year for January to March, Concord estimates. This compares favourably with actual […]

Own-label bites into Coca-Cola

Marketing Week

Coca-Cola will reveal fourth-quarter results later this week showing an estimated operating profit of more than $800m (ú530m), bringing its annual income to $3.6bn (ú2.4m). According to Wall Street analysts, the company will also announce that consumption outside of the US has grown by more than 750 million units. But behind the buoyant projections from […]

Novell plans ú17m drive to revamp image

Marketing Week

Software company Novell is to follow the route of Microsoft and attempt to become a household name. Novell, worth $2bn (ú1.3bn), is the second largest software firm in the world. But, unlike competitor Microsoft, it is not well-known outside the IT world. Although Novell merged with WordPerfect last June – adding education, games and business […]

STAKES AND LADDERS

Marketing Week

DIY retailing is a risky business – misjudge the market, as many have done, and there’s a heavy price to pay. So is Sainsbury’s biting off more than it can chew with plans to buy a shaky-looking Texas?

C4 – a victim of its own success

Marketing Week

The Government has chosen not to act on C4’s controversial funding formula. Channel 4 chief executive Michael Grade must have realised that the chances of swift Government action on the channel’s controversial funding formula were faint after