House of Fraser, the department store group, plans to launch its first corporate umbrella branding TV campaign at the end of the year. Marketing director Meg Gilmore says the proposed campaign, created by D’Arcy Masius Benton & Bowles, will focus on customer service in the same way as recent campaigns by supermarket chains. The group’s […]
Forte is creating a new division to co-ordinate marketing across all its brands. The division, called Corporate Products, will be run by Nick Silk, former head of market ing for the company’s restaur-ant brands, Distinctive and Harvester. Silk’s brief is to “maximise relationship marketing” across the whole organisation, which includes the Travelodge and Forte Crest […]
Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]
What drives the flower of our nation to commit burglary? Unemployment? Poverty? Boredom? According to one sage northerner, TV advertising is the source of all evil
The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]
The Diary is a keen collector of Modern Art. Indeed, one cupboard in The Diary’s palatial basement flat is full of dead sheep and formaldehyde. Sorry, that should be “in” formaldehyde; there, that’s better. Anyway, keen as ever to be seen walking art’s glistening knife edge, The Diary has been thinking of stumping up some […]
Former Gaymer marketing director Elaine Robinson has joined Abbey National as marketing director of its new general insurance arm. Robinson is talking to advertising agencies about running a separate ad account for the division, called Abbey National General Insurance (ANGI). ANGI, a joint venture between the bank and Commercial Union, launched last month under ANGI […]
The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]
Kwik Fit is appointing the account director behind its “You can’t get better than a Kwik Fit fitter” strategy to run its marketing department. Paul Yole, who developed the strategy while working at Hall Advertising (until 1986), is taking the role of marketing director for Great Britain. He replaces group director of marketing Peter Holmes, […]
The Guardian and Wired Ventures, the US founders of Wired magazine, are understood to be close to resolving their dis-pute over the UK version of the magazine. Negotiations between Wired Ventures’ US president, Jane Metcalfe, and Guardian representatives are likely to lead to the scrapping of a second court hearing planned for this week. However, […]
Procter & Gamble has sold its Blue Stratos male toiletries range to a private company called Parfums Bleu, which is backed by Guinness Mahon Development Capital.
Bartle Bogle Hegarty, which used film footage of Stalin in its 10m campaign for BSkyB, has split with the TV satellite company after only a year (MW June 17, 1994). BSkyB and BBH say the parting was amicable and that the needs of the client are now different to those defined during the pitch in […]
The Labour Party is urging the Government to agree a timetable for allowing BT to compete with cable companies. BT is the only company with the capacity to develop a national, high-capacity network for delivering interactive multimedia services, says Labour shadow Heritage Secretary Chris Smith. Labour published a document on the future of telecommunications, Communicating […]
Publishing giant Reed Elsevier is to dispose of its newspaper publishing interests in the UK and Netherlands and its magazines and consumer books in the US. Its IPC Magazines subsidiary, the UK magazine market leader, will remain its only consumer publishing company. Reed will otherwise concentrate on business information and electronic publishing. The company is […]
Campbell Soup plans to split its agency roster in half in a review of its $200m (130m) global advertising account. The food giant, famed for its red and white soup cans, uses eight agencies at present. It plans to invite non-roster and incumbent agencies to pitch during the review – likely to take place in […]