Why do companies insist on offering condescending advice on everything from skincare to gardening? Credit us all with a little more common sense, says Virginia Matthews

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Capscan links up with Royal Mail for Cenario

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Channel 5 bid, Super League, and two more deals this week – what will Murdoch think of next?

Fastfood giant Burger King has appointed Samantha Smith as head of marketing UK, giving her the same role that she held at rival McDonald’s until last October (MW October 21 1994). Smith replaces Pat Griffin, who left the company to join a management consultancy earlier this year (MW April 7). It is understood Griffin disagreed […]

Tabloid exposés of supposedly anonymous winners; churchmen denouncing the work of the Devil; retailers grumbling about lengthening queues (while raking in the money); scratchcard-game frauds; and a national furore over the purchase of the Chur

One year after launch, iced tea brand Liptonice is going back to the drawing board as its backers, PepsiCo, Brooke Bond and Britvic Soft Drinks, admit they got the formula wrong. Industry sources say the sparkling soft drink has been reformulated and the packaging redesigned for a relaunch on May 17. The brand will be […]

Mercury One2One’s “Ring the World Free on Christmas Day” promotion has been cleared by the Advertising Standards Authority in its latest monthly report. The promotion, which offered new One2One subscribers un-limited free calls anywhere in the world on Christmas Day 1994, generated over 1,000 complaints to Mercury from consum-ers who claimed they were un-able to […]

Timberland is targeting hill-walking, urban dwellers with a spring campaign underlining the quality of its footwear. The 400,000 “All-terrain” initiative will run on 660 poster sites on the outskirts of cities and reinforce the message for those about to embark on a trek. “Our strategy was to create a simple campaign to highlight the value […]