Dell lures marketing directors from rivals

Marketing Week

Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals. Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division. Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director for Dell Corporate. Batterton was […]

Mars to sponsor Gladiators show

Marketing Week

MEDIA Mars Confectionery is expected to replace Kellogg’s Frosties as the new sponsor of the Gladiators programme while BT is to sponsor Granada TV’s This Morning, presented by Judy Finnegan and Richard Madeley.

ITN moots Reuters radio news stake

Marketing Week

Independent Television News is considering taking a 25 per cent stake in Reuters-owned London News Radio. Radio industry sources suggest such a deal would be a “logical” step. London News Radio enjoyed a troubled launch with lower than anticipated listening prompting early management and programming changes. “Reuters has been disappointed with the performance of both […]

Hunt begins for Saatchi number two

Marketing Week

Saatchi & Saatchi is searching for a long-term successor to chairman and chief executive Ed Wax. Wax is contracted until the end of 1997 but wants to appoint a number two – the role previously held by Bill Muirhead.

Kevin Morley resurfaces as the major player at Birkdale Group

Marketing Week

Kevin Morley has emerged as the largest shareholder and future non-executive chairman of the publicly quoted Birkdale Group. He previously held a 2.9 per cent stake in the group, which includes Leedex PR, Marketing Solutions and regional agency Brunning Advertising. Morley’s stake has been increased to 9.9 per cent – valued at 600,000 – and […]

Silentnight chooses Leith Agency for 2m account

Marketing Week

Beleaguered bed manufacturer Silentnight has awarded its 2m advertising account to The Leith Agency after a four-way pitch involving the incumbent Brahm Agency. The appointment is an admission by Silentnight that it has been drifting for the past year after dropping BDH, which created TV ads featuring a duck and a hippo. In May last […]

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Marketing Week

International Distillers & Vintners is launching its first television ad for a high-strength spirit with a campaign for Cockspur rum.

SBHD:

Marketing Week

McCann-Erickson has picked up the estimated 3m Jeyes account, which was dormant for two years before moving to Kevin Morley Marketing in April. When KMM was bought by Lintas Worldwide, Jeyes reviewed it because of a client conflict with Unilever business in the other Lintas agencies (MW June 2). The initial brief will cover two […]

Y&R wins pitch for 3m Live TV

Marketing Week

Live TV, Mirror Group Newspaper’s 24-hour cable service, has appointed Young & Rubicam to its beefed-up 3m advertising account after a four-way pitch. The station launched on June 12 on the back of a press, poster and cable TV campaign by Saatchi & Saatchi – bought by Zenith Media – but parted from the agency […]

Top Harrods position goes to US marketer

Marketing Week

Harrods is understood to have appointed a new group marketing director to replace Trevor Bell who left in May to become marketing director of retail group Facia (MW May 26). The group has recruited Nancy Spall, an American who previously developed the marketing strategy for the World League of American Football in the UK, and […]

Cellnet in 10m image relaunch

Marketing Week

NEWS Cellular telecoms operator Cellnet is changing its image as part of a 10m TV relaunch in September. The UK mobile phone operator is axing its John Cleese and Ronnie Corbett comic sketches in favour of a branding campaign.

K’NEX names former CPC man as marketing chief

Marketing Week

US toy maker K’NEX has appointed former CPC marketing controller Robert Williamson to the new position of head of international marketing. Williamson will spearhead development of the company’s toy range – a cross between Lego and Meccano – as it expands across Europe. The brand is available in five markets, including the UK, and will […]