The European Commission raided 40 European newsprint producers last week to investigate the possibility of price-fixing. The action follows a 20 per cent surge in the price of newsprint this year which has brought numerous complaints from publishers. Reckitt & Colman is to sponsor GMTV’s weather in a 1m deal through TMD Carat. A variety […]
BSkyB has suspended the launch of its Sky Sports Drink, planned for this week, following top level discussions with Lucozade-owner SmithKline Beecham. The apple and blackcurrant isotonic drink (exclusively revealed in Marketing Week on April 21) was to launch on May 1 after BSkyB struck a deal with soft drinks manufacturer AG Barr, which is […]
Less than one per cent of five to 19-year-olds are using the Internet, according to new research which shows that use of on-line interactive media is well below expectations. However, off-line interactive media – notably CD-Rom and PC-based applications – are heavily used by this age group and now account for 20 per cent of […]
Littlewoods, the high street chain, has handed its claimed 3m advertising account to Collett Dickenson Pearce after a three-way pitch against J Walter Thompson and Young & Rubicam. The appointment of CDP signals a determined retaliation by Littlewoods against high street competition from rivals C&A, BhS and Debenhams. It is thought Littlewoods’ chief executive, Bob […]
Tesco has revealed it is to increase the payback on its Clubcard loyalty scheme on a tactical basis following tests in two stores. The move comes amid fears that the one per cent discount offered by the Clubcard may not be enough to maintain shoppers’ interest. The chain doubled the points offered on its Clubcard […]
A new PPA initiative
BT has dealt a blow to Saatchi & Saatchi by pulling its 7m global advertising account and handing it to Abbott Mead Vickers.
First Choice Holidays has appointed a former Club 18-30 commercial director, Kevin Ivie, as its first marketing director. Ivie will join the company in June and take responsibility for the marketing of First Choice’s tour operations business, which includes the three brands- First Choice, Free Spirit and Sovereign – launched last August when First Choice, […]
The British Olympic Association (BOA) is trying to establish its profile as a “high street” brand in order to raise a further 2m sponsorship money from brand owners ahead of next year’s games in Atlanta. The BOA has a new corporate logo, which will be officially unveiled at the launch of a nationwide public appeal […]
Mars has appointed Bates Worldwide vice chairman Ken Rogers to a new role in which he will be responsible for the company’s Snackfoods Europe unit. The appointment re-establishes a link with the agency which Mars ditched earlier this year when it took more than 270m of global business out of Cordiant (which owns Bates). Its […]
Nestlé Lyons Maid this week launches an ice cream version of Kit Kat, the UK’s leading confectionery brand. It will be supported by a national poster advertising campaign across 2,800 sites, starting in June.
The European Commission raided 40 European newsprint producers last week to investigate the possibility of price-fixing. The action follows a 20 per cent surge in the price of newsprint this year which has brought numerous complaints from publishers. Reckitt & Colman is to sponsor GMTV’s weather in a 1m deal through TMD Carat. A variety […]
Littlewoods, the high street chain, has handed its claimed 3m advertising account to Collett Dickenson Pearce after a three-way pitch against J Walter Thompson and Young & Rubicam. The appointment of CDP signals a determined retaliation by Littlewoods against high street competition from rivals C&A, BhS and Debenhams. It is thought Littlewoods’ chief executive, Bob […]
The red carpet treatment is not always what clients look for in a corporate hospitality event. James Luckhurst discovers that hands-on,
Marketing Information Consultancy is launching a new pro- filing system and is billing it as an alternative source of market analysis to the Population Census.