Ann Iverson was tipped last year to take up the helm at Laura Ashley. It seemed just the sort of challenge she would rise to – a high-profile brand with great intrinsic qualities, but one going through problems and in need of a new direction. Instead, Iverson, 51, left her position as chief executive of […]
Jewellery retailer the Signet Group has created the post of marketing controller at its chains H Samuel and Ernest Jones, and has made three appointments. Signet UK marketing director Dianne Thompson says the appointments complete plans to set up an effective marketing structure at the troubled retail group. The two chains are being relaunched following […]
PepsiCo is to spend 3m on the UK relaunch of its Club Pepsi Max promotion, which will feature a new series of celebrity advertisements. Supermodel Cindy Crawford, who already advertises the Pepsi brand, will be joined by Baywatch star Pamela Anderson, tennis star André Agassi and actors Jean Claude Van Damme and Luke Perry in […]
Club Max promotion creator and Pepsi Cola’s European marketing director Charlotte Pinder is to become general manager for Ireland in a reshuffle of its European marketing team. She will succeed Simon Calver, the general manager for Pepsi Cola International Ireland who moves to become area vice president. He replaces Stacey Clark, who left to become […]
In desperate need of a new sense of direction, Laura Ashley has brought in US retail expert Ann Iverson, responsible for turning round Mothercare in the early Nineties. But can she revitalise an empire spanning stores, factories and three cont
In Greek mythology, Procrustes was a highway robber with the rather distressing habit of tying his victims to an iron bed. If their limbs were too long, he hacked them off; if too short, he stretched them to fit. In the current version of this fable, advertisers have cast themselves as the innocent wayfarer. Media […]
BT has confirmed details of 26 advertisers committed to participating in its Interactive TV (ITTV) trials which go live with 2,500 consumers in August. Allied Domecq, Grand Metropolitan, Levi-Strauss, Pedigree Petfoods, Pepsi, Toyota and Vauxhall are among participants in the AdLand channel, a discrete advertiser-only environment to be offered as part of the ITTV service. […]
As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value
CME.KHBB’s planned management buyout from Cordiant has fallen through. The proposed deal followed the then Saatchi & Saatchi’s decision to close CME.
Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]
As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value
Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]
Battle-scarred laundry detergent brand Persil has increased its market share for the first time in more than a year after it ditched clothes-digesting Persil Power and replaced it with New Generation Persil. According to Nielsen Scan track, Lever Brother’s Persil brand has increased its overall share (by volume) of the laundry detergents market from 20.6 […]
Classic FM sales revenue is up 50 per cent on last year – mirroring growth for commercial radio as a whole – following a restructuring of its sales department. Ernest & Julio Gallo wines, Direct Line Insurance and Scottish Life have signed up with the station in the past week, accounting for more than 600,000 […]
Gruner & Jahr has suspended publication of its German weekly illustrated news magazine, Tango, after 23 issues. The latest figures put its circulation at 160,000, well below the expected 500,000.