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Marketing Week

Butch Cassidy, Cool Hand Luke and now top billing in a fresh burst of advertising for a new range of Lux shower and bath products. Paul Newman is the star of the new multi-million pound pan-European campaign which will arrive in the UK later this summer but breaks in Germany and other European markets later […]

Hoover faces ‘dirty tricks’ claim

Marketing Week

Hoover Group is being threatened with legal action by British rival Dyson Appliances, for starting a “dirty tricks” camp-aign to win back its declining share in the vacuum cleaner market. Dyson claims that Hoover has distributed a pamphlet which slates its products, criticising product reliability and performance. The pamphlet, headed with Dyson’s strapline, “Say goodbye […]

Backer tracking

Marketing Week

With the ITV companies looking to research to offer quantifiable results to clients, broadcast sponsorship could be heading for a period of real growth. Martin Croft reports

Yorks Bank hunts agency for revamp

Marketing Week

The Yorkshire Bank is searching for an agency to handle an integrated campaign to reposition it “for the next century”. The appointment of a new agency is part of a general marketing review and newly-appointed head of marketing and customer services Chris Herbert says the budget “will be substantially increased”. The Yorkshire Bank spent 4m […]

Allied funds gay on-line service

Marketing Week

Allied Domecq is funding an on-line service for lesbians and gay men developed by new media consultancy CHBi. The “bulletin board” service, Planet Patrol, will offer users access to a range of publications, what’s on and other information, plus networking services via computer and modem link. Although not directly connected to the Internet, it will […]

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Marketing Week

The relaunch of National Network Radio packages in May has triggered a three-week radio campaign to reposition the sweets brand Spangles

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Marketing Week

Coca-Cola & Schweppes Beverages is launching a 4m campaign for its Oasis fruit drink range next week. Television commercials by Saatchi & Saatchi break on June 16 and a two-week poster campaign starts in July.

Directors quit IMP to set up shop

Marketing Week

Sales promotion agency IMP is losing two of its top directors because they are leaving to set up their own agency. IMP creative director Stew- art Rose and board director Richard Church are establishing their own operation within the DMB&B Group. The rationale is to enable the as yet un-named new agency to pitch for […]

AA marketing chief admits blame over shock mailshot

Marketing Week

Automobile Association sales and marketing director Bob Sinclair has admitted he was wrong to approve the motoring organisation’s controversial direct mail campaign (MW last week) and has personally apologised to distraught consumers. Sinclair says he approved the mail campaign devised by HHCL & Partners and mailed to 50,000 people last week. The mailer included fake […]

Bass clears out premium beers

Marketing Week

Bass has axed Moosehead Lager and Schlitz in a clear-out of franchised premium beers to make way for company-owned brands. The move is part of a rationalisation programme designed to shelve some of the experimental brands which the brewing giant has launched in the past two years. Bass has also withdrawn Caraca, Poker Alice and […]

McCann lays off ten to lift ‘efficiency’

Marketing Week

McCann-Erickson has made at least ten redundancies within its account-handling and creative teams in London. The cuts are described by McCann as part of a process to “match agency resources to client needs”, but they are also being blamed on poor trading conditions – despite the agency having increased its billings by almost 12 per […]

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Marketing Week

BSkyB says it will have an agreement in place with TeleWest and Nynex within 30 days that satisfies the Office of Fair Trading. The OFT says the programming deal agreed by the three is anti-competitive. Channel One, Associated Newspapers’ London cable TV service, has signed a deal with TeleWest to roll the channel out in […]