Carlsberg-Tetley is test marketing a cask stout beer in 135 pubs across the UK, with a view to a national launch in October. Sam’s Stout is cask-conditioned and targeted at regular cask ale drinkers and students. It is served at 8o centigrade, rather than 13oc, the standard temperature for most cask ales. It will have […]
Scott Paper’s UK arm is launching another product under the Andrex brand name, despite its US parent declaring that all products must be rebranded under the Scott name (MW May 19). Scott will invest 6m over the next six months in the pan-European launch of two new kitchen towel ranges. Just over half of the […]
The Spar retail group joins Sainsbury’s and Safeway as the latest grocery chain to launch an own-label cola, using syrup supplied by Canadian company Cott Europe. Spar American Cola, will be launched on July 4 (US Independence Day) in the UK and, unlike other own-label colas, will roll out across Europe this summer. “We are […]
As advertising becomes less important to commercial television revenue, ITV may be forced to persuade its viewers to invest in digital services.
Marketing departments will become more accountable for the real value of their brands, following a decision by the accountancy profession to recognise the value of acquired brands on company balance sheets. The profession has resisted attempts to allow intangible assets such as brands, licences and patents to be counted separately on balance sheets. But now […]
Stout is not the pint 18-year-olds usually reach for. So Guinness set out to win over students with a highly targeted trial and research method. Jo-Anne Walker follows the steps it took to catch and keep hold of these elusive consumers
With consumers switching to supermarkets for their ‘pintas’, what can our milkmen do to take their service a door-step back in the right direction?
Miles Young has reluctantly “stepped aside” as leader of Westminster City Council, putting all those tiresome questions about housing policies 8,000 miles behind him. He’s jetted off to become president of Ogilvy & Mather’s Asia-Pacific operations, based in Hong Kong. Will Miles, who rose to prominence under the tutelage of Lady Shirley Porter, enter into […]
Mellors Reay & Partners has picked up the 1m-plus launch campaign for The Disney Channel UK, which will start broadcasting on October 1.
Butch Cassidy, Cool Hand Luke and now top billing in a fresh burst of advertising for a new range of Lux shower and bath products. Paul Newman is the star of the new multi-million pound pan-European campaign which will arrive in the UK later this summer but breaks in Germany and other European markets later […]
Hoover Group is being threatened with legal action by British rival Dyson Appliances, for starting a “dirty tricks” camp-aign to win back its declining share in the vacuum cleaner market. Dyson claims that Hoover has distributed a pamphlet which slates its products, criticising product reliability and performance. The pamphlet, headed with Dyson’s strapline, “Say goodbye […]
With the ITV companies looking to research to offer quantifiable results to clients, broadcast sponsorship could be heading for a period of real growth. Martin Croft reports
NEWS A string of personal leasing schemes to revive the retail car market and rival Ford’s Acumen programme are being launched by motor manufacturers.
The Yorkshire Bank is searching for an agency to handle an integrated campaign to reposition it “for the next century”. The appointment of a new agency is part of a general marketing review and newly-appointed head of marketing and customer services Chris Herbert says the budget “will be substantially increased”. The Yorkshire Bank spent 4m […]
Allied Domecq is funding an on-line service for lesbians and gay men developed by new media consultancy CHBi. The “bulletin board” service, Planet Patrol, will offer users access to a range of publications, what’s on and other information, plus networking services via computer and modem link. Although not directly connected to the Internet, it will […]