This year has been disastrous for the tour operators. Having over-estimated consumer demand for mass-market package holidays for summer 1995, their problems were compounded by the unexpectedly good weather which turned rainy Margate into the climatic equivalent of Marbella and encouraged Britons to holiday at home. The travel industry’s year-round policy of discounting seems to […]
The analysis in last week’s issue on the recently withdrawn Calvin Klein ads raises a sticky issue other than the rights and wrongs of exploiting quasi-pornographic images of children, as discussed in the piece. Ironically, the ads have probably worked wonders in promoting Mr Klein’s products by dint of their very notoriety, in the same […]
Sainsbury’s is hunting for a below-the-line agency to handle the launch of a national loyalty card to rival Tesco’s Clubcard. Sainsbury’s has never admitted it has definite plans to launch a card, although it is thought to have had talks with agencies about the project. The company refuses to comment. Chairman David Sainsbury has publicly […]
Banks Hoggins O’Shea is running a TV teaser campaign for the launch of the Lion King Disney video. The ads feature a series of images with the message “the King is coming” and will break on September 15. They last only five seconds and will not feature any clips from the film. The Lion King, […]
Canadian Airlines International is appointing Griffin Bacall as its advertising agency in the UK. Griffin Bacall won the estimated 1m account following a four-way pitch and then a second-round battle against Cogent. The incumbent was the Communications Partnership. The agency’s first project, as well as working on product branding, will be to launch the airline’s […]
The search for TV show funding has led to a rise in sponsorship deals, but a new wine series tie-up with Sainsbury’s has sparked concern at the BBC. Torin Douglas reports
International Distillers & Vintners (IDV) is planning the estimated 6m pan-European launch of a new bourbon brand through Young & Rubicam.
After a disastrous year of spiralling discounts, UK tour operators are not optimistic about consumer demand. But as they invest heavily in branding campaigns, the increased cost will have to be passed on to consumers.
Journalists are obsessive about their notebooks, but even the Diary wouldn’t claim that its notebook is a work of art (in the past, some have wrongly accused it of being a work of fiction) or, indeed, that it is worth $14m (9m). But the irrepressible advertising director Tony Kaye would. Advertisements in the New York […]
Poster buyers are concerned that no long-term site lists or ratecards are available from the major contractors, More O’Ferrall, Maiden Outdoor and Mills & Allen, for next year. All three are redesigning packages of sites after the Office of Fair Trading gave the go-ahead for Maiden to acquire British Transport Advertising. Maiden and MO’F are […]
In spite of the hottest summer this century, the young and affluent still preferred to take holidays abroad. Research indicates that tour firms must look beyond the price-sensitive beach sector to long haul and less developed areas of Europe t
The US advertising industry is for once following the UK scene, adopting lessons learned by our agencies. Combined with a flurry of mergers, the moves are changing the face of US advertising. Tom O’Sullivan reports
The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]
DIY company Ronseal has handed its 2.5m advertising business to Griffin Bacal. Griffin Bacal won the account last week in a five-way pitch, which included incumbent HHCL & Partners’ new Brasserie division.
US household products giant Procter & Gamble is going to court to quash long-standing rumours that the company is connected with Satanism.