Richer Pickings

Marketing Week

Julian Richer is a master of customer service. And it shows – his Richer Sounds outfit has quadrupled its profits in the past five years. Now 20 major retailers including Asda, Halifax and Sears havesigned him up as a consultant.

Capital gains

Marketing Week

With Government spending per tourist down to 4p, and with increasing competition from other cities, the London Tourist Board has decided the capital needs a helping brand. Jon Rees asks whether the ‘marque’ campaign can lure visitors and get b