Sainsbury’s is to run a high-risk TV advertising campaign featuring footballer Bruce Grobbelaar, who was arrested for match-fixing earlier this year, to front its new advertisements. Grobbelaar was arrested along with John Fashanu and Hans Segers after allegations, first aired in The Sun newspaper, that he had taken more than 40,000 from a Far Eastern […]
Wherever there are competitive sports you will find be people who take themselves too seriously. Beyond that, there are fruitcakes who live their lives to the letter of the law
Companies realise the importance of customer data but, if the gathering process is not up to scratch, huge targeting opportunities can be missed. Sue Norris investigates the benefits of effective marketing technology
Rob Andrew’s dramatic lastminute drop goal could help ITV earn an additional 1.5m from the Rugby World Cup, agencies believe. Andrew’s kick helped England defeat reigning champions Australia before a registered TV audience of about 7 million. The actual figure was undoubtedly much higher, as the game started when the pubs opened and would have […]
This month BrandTrack examines the market for crisps and snacks. With a wide diversity of traditional and novelty products, brands need to grab consumers’ attention by using both on-shelf promotions and highly visible advertising Brands bought Buyers named 42 brands of crisps and savoury snacks, including own-labels, which they had bought during April 1995. Thirteen […]
Choosing between the various personal computer magazines available is no easy task. As Susan Montgomery points out, as yet there are no titles aimed specifically at IT in marketing
Declining ITV audiences and the arrival of spirits ads could further fuel TV airtime inflation.
Faced with mounting competition in mature markets, Unilever has changed its tactics and opted for a high-profile, high-risk ‘accelerator’ strategy. But, as the launch of Persil Power and Liptonice has shown, the company is struggling to justif
A lookalike National Lottery scratchcard game has helped the Daily Mirror post a 100,000 rise in circulation during the month of May and made News International enter the scratchcard market. The Mirror registered a 3.7 per cent May over April increase in its ABCs, taking circulation to 2,581,017. The newspaper has increased its Saturday sales […]
Crazy George’s is a thriving Northern chain, renting to the hard-up anything from a lamp to a sofa. But will stigma hamper its expansion?
Will Carter, marketing director of KP Foods, gives his views on the sector
Meat products could be the next target of the Co-op’s accurate food-labelling drive, which includes labelling eggs “intensively produced” in defiance of the European Commission’s rules. The Co-op’s relabelled eggs tell consumers the “harsh truth” about production methods, says the retailer, in pursuance of its Right to Know policy. This was launched after it commissioned […]
J Walter Thompson has hired The Henley Centre’s media expert, James Walker, to expand the agency’s research, strategic thinking and consultancy resources. Walker, previously director of media consultancy at The Henley Centre, has a remit to create a new department within JWT that will seek to reclaim some of the research and planning highground from […]
NEWS Safeway aims to join rivals Tesco and Sainsbury’s by launching a home shopping service on the Internet and is considering signing up to a new scheme operated by BT.
NEWS The Automobile Association has been forced to apologise to some of its members, including a terminally ill woman, who panicked after receiving fake police reports and bills in a mailing campaign.