PPHN starts afresh with Touch brand

Marketing Week

After a year of constant staff upheavals, direct marketing agency PPHN is relaunching in July as Touch. Only one of the original founders of PPHN, creative partner Ian Haworth, is still at the agency. Stewart Pearson, who co-founded the agency in 1989, was forced out in August last year and last month PPHN managing director […]

Tussauds finds new chief as rival firm lures Varney

Marketing Week

Tussauds Group head of corporate marketing Nick Varney has resigned to become managing director of leisure company competitor Vardon Attractions. Varney will be replaced by Jill Britton, divisional director of marketing at Tussaud’s-owned Alton Towers. Britton will remain in her role at the theme park until next January to see through the first stages of […]

Grobbelaar signs up for Sainsbury’s attack

Marketing Week

Sainsbury’s is to run a high-risk TV advertising campaign featuring footballer Bruce Grobbelaar, who was arrested for match-fixing earlier this year, to front its new advertisements. Grobbelaar was arrested along with John Fashanu and Hans Segers after allegations, first aired in The Sun newspaper, that he had taken more than 40,000 from a Far Eastern […]

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Marketing Week

BRANDS BOUGHT % buying Walkers Crisps66 Golden Wonder Crisps20 Hula Hoops14 Quavers11 McCoys/Sainsbury9 Monster Munch/Doritos8 Skips7 Tesco6 Nik-Naks/Smiths/Twiglets4 REASON FOR PURCHASE % agreeing The ones I always buy83 Caught my eye in the

Settlement offer over Aerobathon

Marketing Week

Van den Bergh Foods has offered to waive its claim to 310,000, which was lost when a charity event it sponsored collapsed with debts of 1.4m. But it will do this only if other creditors, who held the company partly responsible for the collapse of the Flora Aerobathon, agree not to pursue the food giant […]

Lansdown is dropped from gum account

Marketing Week

Food Brokers is looking for a new agency for Haitai chewing gum only four months after appointing Lansdown Conquest. It is understood Haitai, the South Korean chewing gum, has already drawn up a shortlist for the 2m pan-European account. Lansdown won the business in February after a last-minute pitch against Grey London and Integrator. Haitai […]

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Marketing Week

News round-up gives readers an at-a-glance overview of this month’s packaging and design news.

Jacobs develops Twiglets campaign in classrooms

Marketing Week

Snack brand Twiglets is going into 10,000 schools in a bid to broaden its appeal to children. The move represents one of the most sophisticated efforts at sponsorship of educational materials undertaken by a brand owner. The project has been developed by advertising agency McCann-Erickson to exploit its Twiglet Zone campaign for Jacob’s Bakeries. Working […]

LH-S pulls plug on National Power account

Marketing Week

Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government. Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive. “The business is no longer viable for us,” he says, “Being the agency of record, on what […]

P&G takes sting out of Giorgio

Marketing Week

Giorgio Beverly Hills, the US perfume that some hotels and restaurants have banned for being too powerful, is being toned down. Its owner, Procter & Gamble, confirmed this week that it is bowing to public opinion and reformulating the overpowering scent. A lighter version is being developed and will go on sale from February 1996, […]

Car makers claw back spend for peak month

Marketing Week

Car manufacturers are pulling TV money from July, the biggest month in their marketing year. Agencies expect spend to drop by at least ten per cent to 3m compared with July 1994. Ford and Vauxhall are leading the move, although most main brands are scaling back their spend. Ford is shifting the bulk of spend […]